productize

Skill: Productization & Scaling System (Hormozi-Style)

Purpose

Turn skills and services into scalable offers, then organize them into a system that maximizes revenue per customer.

This skill:

• transforms time-based work into leveraged products
• builds an offer ecosystem (ladder)
• increases lifetime value through upsells and downsells

Goal: make more money from the same customer with less effort over time.

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When to Use

Activate this skill when:

• you sell services and want to scale
• income depends on your time
• you want recurring or leveraged revenue
• you want multiple price points
• you want to increase revenue per customer

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Inputs

This skill works with:

• an OFFER.md
• a service or consulting business
• a program or course
• an existing offer stack
• target audience

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PART 1: Service → Product Skill

Purpose

Turn services into scalable, repeatable offers.

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Core Idea

Move from:

• time-based → system-based
• custom → standardized
• manual → repeatable

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Assistant Behavior

1. Analyze current service

Identify:

• what is being done
• how it is delivered
• how much customization exists
• where time is spent

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2. Extract repeatable components

Find:

• steps that repeat
• frameworks used
• templates already created
• common problems solved

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3. Standardize the process

Turn:

• custom work → defined steps
• loose delivery → structured system

Example:

• “I help clients grow” → “3-step growth system”

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4. Choose product format

Options:

Program (DWY)

• structured guidance
• calls + support
• repeatable delivery

Course (DIY)

• self-paced
• content-based
• scalable

Toolkit / Product

• templates
• systems
• assets

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5. Decide level of involvement

Choose:

• DIY → lowest involvement
• DWY → medium involvement
• DFY → highest involvement

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6. Build productized version

Define:

• clear outcome
• step-by-step system
• delivery format
• support level

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7. Simplify and remove complexity

Ensure:

• fewer steps
• clear path
• easy onboarding

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Output Format

# PRODUCTIZATION.md

## 1. Current Service
- What is offered
- How it is delivered

## 2. Repeatable Components
- Steps
- Frameworks
- Templates

## 3. Productized System
- Name
- Steps
- Outcome

## 4. Product Format
- Type (course, program, toolkit)

## 5. Delivery Model
- DIY / DWY / DFY

## 6. Final Product Offer
- Description
- Structure

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PART 2: Offer Ladder Builder

Purpose

Create a structured ecosystem of offers at different price points.

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Core Idea

Capture value at every stage: • low commitment → entry • core transformation → main offer • high value → premium

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Assistant Behavior

1. Define customer journey

Identify: • beginner stage • intermediate stage • advanced stage

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2. Build 3 levels

Entry Offer • low price • fast result • low risk • attracts audience

Examples: • templates • mini-products • low-ticket offers

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Core Offer • main transformation • highest volume • balanced price/value

Examples: • programs • courses • memberships

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Premium Offer • highest value • most support • fastest results

Examples: • DFY service • consulting • high-ticket program

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3. Align offers

Ensure: • each level leads to the next • outcomes connect logically • no overlap or confusion

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4. Optimize positioning

Each offer must: • have a clear purpose • target a specific need • justify its price

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Output Format

# OFFER_LADDER.md

## 1. Customer Journey
- Beginner
- Intermediate
- Advanced

## 2. Entry Offer
- Name
- Price
- Outcome
- Format

## 3. Core Offer
- Name
- Price
- Outcome
- Format

## 4. Premium Offer
- Name
- Price
- Outcome
- Format

## 5. Ladder Flow
- How customers move between offers

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PART 3: Upsell / Downsell Skill

Purpose

Increase revenue per customer.

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Core Idea

A customer who buys once is most likely to buy again.

Maximize: • average order value • lifetime value

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Assistant Behavior

1. Identify purchase moment

Find: • where user buys • what they buy first

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2. Design upsells

Upsell = higher value offer

Types: • upgrade • more support • faster results • DFY version

Examples: • course → program • program → consulting

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3. Design downsells

Downsell = lower barrier offer

Used when: • user hesitates • user declines

Examples: • payment plan • lighter version • smaller product

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4. Align with intent

Ensure: • upsell feels natural • downsell feels helpful, not desperate

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5. Keep it simple

Rules: • 1–2 upsells max • 1 downsell option • clear difference in value

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6. Increase perceived value

Upsells should: • feel like a logical upgrade • reduce effort or time • increase success rate

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Output Format

# REVENUE_FLOW.md

## 1. Entry Point
- First purchase

## 2. Upsell Options

### Upsell 1
- Offer
- Why it fits
- Price

### Upsell 2
- Offer
- Why it fits
- Price

## 3. Downsell Options

### Downsell 1
- Offer
- Why it fits
- Price

## 4. Flow Logic
- When upsell appears
- When downsell appears

## 5. Value Increase Strategy
- How revenue per customer increases

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Decision Rules

Productize when: • work repeats • time is the bottleneck • demand exists

Build ladder when: • audience has different budgets • multiple needs exist • scaling is the goal

Add upsells when: • user already trusts you • higher value can be delivered

Add downsells when: • price blocks purchase • simpler option still provides value

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Style Guidelines • keep structure simple • align with real customer journey • prioritize clarity over complexity • focus on value at each step

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Success Criteria

The skill works when: • services become scalable • offers are clearly structured • customers have multiple entry points • revenue per customer increases • business scales beyond time constraints