mcpField
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public-relations

public-relations

github.com/kostja94Marketing & growth1.1k1.0k installsUpdated 3d ago
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About public-relations

public-relations is a skill for planning media relations, product announcements, and press releases. It provides a release structure and guidance on leads, quotes, and writing style for teams preparing press materials.

Key features

  1. 01Assess news angle and audience
  2. 02Structure press releases
  3. 03Draft concise lead paragraphs
  4. 04Improve quotes and supporting context
  5. 05Prepare standard PR output sections

Use cases

  1. 01Writing a product launch press release
  2. 02Planning an announcement for journalists
  3. 03Preparing a press release for trade or mainstream media

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/kostja94/marketing-skills --skill public-relations

After installing, type/public-relationsin Claude Code to confirm it loaded.

Details

From the project README

Channels: Public Relations

Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. News angle: Product launch, funding, partnership, milestone
  2. Audience: Trade press, mainstream, bloggers
  3. Timing: Embargo or immediate

Press Release Structure

SectionGuideline
HeaderLogo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo
HeadlineUnder 100 chars; strong action verbs; "Why should I care?"
SubheadlineOptional; additional context
DatelineCity, state, date
Lead50–75 words; all 5 W's (Who, What, When, Where, Why)
Body1–2 paragraphs; inverted pyramid; most newsworthy first
QuoteExecutive/stakeholder; perspective, not fact repetition
Boilerplate2–3 sentence company description
Media contactName, email, phone

Lead Paragraph

Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).

Quote Quality

  • Add perspective or emotion
  • Avoid generic corporate-speak
  • Don't repeat facts already stated

Writing Style

  • AP style
  • Short paragraphs (one idea each)
  • Clear language for easy journalist adaptation
  • Data and context to support claims

Output Format

  • Headline and subheadline
  • Lead paragraph
  • Body copy
  • Quote suggestion
  • Boilerplate

Related Skills

  • media-kit-page-generator: Media kit for press (assets)
  • press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
  • branding: Brand voice for PR copy
  • cold-start-strategy: Product Hunt, launch channels
  • product-launch: GTM; PR as launch channel

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