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research-brief-blueprint

research-brief-blueprint

github.com/gtmagentsMarketing & growth42875 installsUpdated 30w ago
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About research-brief-blueprint

research-brief-blueprint is a planning skill for market research and insights programs, intended for research teams and stakeholders. Its structured brief covers business questions, samples, methods, logistics, and deliverables, and can also help check proposal completeness.

Key features

  1. 01Define business questions and success metrics
  2. 02Plan audiences, samples, and exclusions
  3. 03Organize research methods and sources
  4. 04Record budget, timelines, and compliance
  5. 05Specify deliverable formats and follow-up cadence
  6. 06Use brief, intake, and summary templates

Use cases

  1. 01Kick off market research or insights programs
  2. 02Align objectives, hypotheses, timelines, and deliverables
  3. 03Review vendor proposals or internal requests

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill research-brief-blueprint

After installing, type/research-brief-blueprintin Claude Code to confirm it loaded.

Details

From the project README

Research Brief Blueprint Skill

When to Use

  • Kicking off any market research or insights program.
  • Aligning stakeholders on objectives, hypotheses, timelines, and deliverables.
  • Auditing vendor proposals or internal requests for completeness.

Framework

  1. Business Question – decisions to inform, stakeholders, success metrics.
  2. Audience & Sample – personas, geos, quotas, existing panels, exclusion criteria.
  3. Methods & Sources – qualitative, quantitative, desk, experimentation, telemetry.
  4. Logistics – budget, timeline, approvals, compliance considerations.
  5. Deliverables – format, fidelity, access model, follow-up cadence.

Templates

  • Brief doc (Notion/Doc) with structured sections + prompts.
  • Intake form or ticket template for repeating the process at scale.
  • Executive summary format to socialize scope before kickoff.

Tips

  • Capture "out of scope" explicitly to avoid scope creep.
  • Tie every method to a decision owner to keep studies focused.
  • Pair with run-market-landscape-study and launch-quantitative-survey to auto-populate briefs.

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