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retention-ltv-playbook

retention-ltv-playbook

github.com/gtmagentsMarketing & growth42877 installsUpdated 30w ago
Repository

About retention-ltv-playbook

A marketing skill for lifecycle teams planning retention journeys and improving repeat purchase and LTV. It combines cohort-based frameworks, templates, and testing guidance.

Key features

  1. 01Lifecycle cohort matrix and KPIs
  2. 02Cohort-mapped offers with margin guardrails
  3. 03Channel cadence recommendations
  4. 04Retention measurement dashboards
  5. 05Prioritized cohort experiments

Use cases

  1. 01Designing onboarding and win-back journeys
  2. 02Comparing repeat purchase and churn by cohort
  3. 03Planning loyalty tiers and tracking redemptions

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill retention-ltv-playbook

After installing, type/retention-ltv-playbookin Claude Code to confirm it loaded.

Details

From the project README

Retention & LTV Playbook Skill

When to Use

  • Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
  • Benchmarking repeat purchase and churn signals by cohort.
  • Equipping lifecycle teams with proven offers, creative angles, and cadences.

Framework

  1. Lifecycle Matrix – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs.
  2. Offer Library – incentives mapped to cohort + margin guardrails.
  3. Channel Cadence – recommended mixes (email, SMS, push, communities, direct mail).
  4. Measurement Stack – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance.
  5. Testing Roadmap – prioritized experiments per lifecycle cohort.

Templates

  • Journey storyboard (touchpoint, trigger, creative brief, offer, KPI).
  • Loyalty program tracker (points, tiers, redemption metrics).
  • Experiment log for retention tests with hypotheses + guardrails.

Tips

  • Align offers with merchandising calendar to prevent message fatigue.
  • Incorporate zero/first-party data capture prompts early in the lifecycle.
  • Pair with launch-retention-program for automated plan creation.

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