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roblox-growth-marketing

roblox-growth-marketing

github.com/ashexplainedMarketing & growth3894 installsUpdated 17w ago
Repository

About roblox-growth-marketing

A Roblox game growth-marketing skill for planning how to attract suitable players and align their first session with the game's promotion. It covers channels, creative direction, launch preparation, performance metrics, and iteration risks.

Key features

  1. 01Plan paid and community channels
  2. 02Develop gameplay-focused creative concepts
  3. 03Define launch readiness and outreach
  4. 04Track acquisition and retention metrics
  5. 05Identify promise-to-gameplay mismatches

Use cases

  1. 01Planning a Roblox game launch
  2. 02Testing ad hooks and promotional assets
  3. 03Measuring new-player conversion and retention
  4. 04Preparing update-driven reactivation

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/ashexplained/roblox-skills --skill roblox-growth-marketing

After installing, type/roblox-growth-marketingin Claude Code to confirm it loaded.

Details

From the project README

Roblox Growth Marketing

Goal

Bring the right players into the game and make the first session match the marketing promise.

Growth Channels

Plan across:

  • Roblox sponsored experiences or platform-native paid promotion.
  • YouTube, TikTok, Shorts, and creator/influencer campaigns.
  • Trailers, thumbnails, gameplay clips, and update teasers.
  • Discord or community announcements when appropriate.
  • Cross-promotion from existing experiences or groups.
  • Update-driven reactivation campaigns.

Creative Strategy

  • Lead with the core fantasy and the most clickable moment.
  • Show real gameplay quickly.
  • Match the ad, thumbnail, and first 30 seconds of the game.
  • Test multiple hooks, visuals, and calls to action.
  • Avoid misleading clips that create early churn.
  • Use social proof only when it is real.

Launch Plan

Define:

  • Target player and genre expectation.
  • Launch date and content readiness.
  • Creator outreach list and pitch angle.
  • Short-form content calendar.
  • Paid promotion budget and test cells.
  • First update or event that gives players a reason to return.

Metrics

Track:

  • Click-through rate.
  • Cost per qualified player where paid ads are used.
  • First-action completion.
  • Session length.
  • D1 and D7 retention.
  • New player conversion to core loop, social action, and first purchase.

Output

Return:

  • Growth hypothesis.
  • Channel plan.
  • Creative concepts.
  • Launch-day checklist.
  • Metrics and iteration plan.
  • Risks where marketing promise and gameplay reality diverge.

Next

Measure campaign performance with roblox-analytics-instrumentation, and keep acquired players with the retention plan in roblox-liveops-roadmap.

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