sales-email-sequence

Sales Email Sequence Creator

Create email sequences that nurture leads, build trust, and drive conversions while maintaining authentic voice and providing genuine value.

Before Writing

1. Read context profiles:

   • /context/voice-dna.json - Match authentic voice
   • /context/icp.json - Understand audience pain points and language
   • /context/business-profile.json - Know the offer details

2. Gather sequence details:

   • What's being sold/promoted?
   • What triggers the sequence?
   • How many emails?
   • What's the timeline?

Sequence Types

Type 1: Welcome Sequence (5-7 emails)

Purpose: Introduce yourself, deliver value, build relationship

Email 1 (Day 0): Welcome + Deliver lead magnet
Email 2 (Day 1): Your story + why you do this
Email 3 (Day 3): Quick win / valuable tip
Email 4 (Day 5): Common mistake to avoid
Email 5 (Day 7): Case study or social proof
Email 6 (Day 10): Introduce your solution (soft pitch)
Email 7 (Day 14): Direct offer + CTA

Type 2: Launch Sequence (7-10 emails)

Purpose: Build anticipation, handle objections, drive sales

Email 1: Announcement / Coming soon
Email 2: The problem deep-dive
Email 3: The solution reveal
Email 4: Social proof / case studies
Email 5: Cart open + full details
Email 6: FAQ / objection handling
Email 7: Bonus announcement
Email 8: Last chance (24hr warning)
Email 9: Final hours
Email 10: Cart closed + waitlist

Type 3: Nurture Sequence (Ongoing)

Purpose: Stay top of mind, provide value, maintain relationship

• Educational content
• Behind-the-scenes
• Curated resources
• Personal stories
• Industry insights

Type 4: Re-engagement Sequence (3-5 emails)

Purpose: Win back inactive subscribers

Email 1: "We miss you" + best content
Email 2: "What changed?" + survey
Email 3: Special offer for returning
Email 4: Last chance before removal
Email 5: Goodbye (triggers unsubscribe cleaning)

Email Structure Template

Subject Line

• Under 50 characters ideal
• Create curiosity or urgency
• Avoid spam triggers
• Test variations

Preview Text

• 40-100 characters
• Complements subject line
• Adds context or curiosity

Email Body

[HOOK - First line that pulls them in]

[STORY/CONTEXT - Why this matters now]

[VALUE - The insight, tip, or content]

[BRIDGE - Connection to offer/CTA]

[CTA - Clear single action]

[SIGNATURE]

[P.S. - Optional second hook or CTA]

Writing Guidelines

Subject Line Formulas

• Question: "Are you making this mistake?"
• Number: "3 ways to [achieve result] this week"
• Curiosity: "I wasn't going to share this..."
• Direct: "[First name], your [thing] is ready"
• Story: "The $50k lesson I learned the hard way"
• Urgency: "24 hours left"
• Personal: "Quick question for you"

Email Best Practices

• One idea per email
• Short paragraphs (1-3 lines)
• Conversational tone
• Single clear CTA
• Mobile-friendly formatting
• Personalization tokens
• Reply-worthy content

What to Avoid

• Multiple CTAs competing
• Walls of text
• Over-designed HTML
• Spam trigger words
• Generic greetings
• Unclear value proposition
• Missing unsubscribe

Output Format

For each email in the sequence, provide:

---
EMAIL [NUMBER]: [Name/Purpose]
Send: [Timing - e.g., "Day 3" or "24 hours after Email 2"]
---

Subject: [Subject line]
Preview: [Preview text]

---

[Full email body]

---

CTA Button: [Button text]
Link: [Where it goes]

Notes: [Any strategic notes about this email]

Sequence Creation Process

Step 1: Define the Goal

Ask:

• "What action do you want subscribers to take?"
• "What's the offer or end goal?"
• "What objections need to be handled?"
• "What's the timeline?"

Step 2: Map the Journey

• Identify emotional progression
• Plan value delivery
• Place strategic CTAs
• Build in social proof

Step 3: Write Each Email

• Follow the structure
• Maintain voice consistency
• Build on previous emails
• Escalate appropriately

Step 4: Review Sequence

Checklist:

• Clear progression/story arc
• Consistent voice throughout
• Value in every email
• Objections addressed
• Social proof included
• CTAs are clear
• Timing makes sense
• Mobile-friendly format