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sales-playbook

sales-playbook

github.com/majesticlabs-devMarketing & growth5042 installsUpdated 7w ago
Repository

About sales-playbook

A skill for B2B sales teams that gathers details about their product, buyers, sales cycle, competitors, and process, then assembles a tailored, copy-ready playbook using templates and web research.

Key features

  1. 01Sales process mapping
  2. 02BANT+ qualification framework
  3. 03Discovery and demo guidance
  4. 04Objection handling and battle cards
  5. 05Closing and follow-up templates
  6. 06Competitor and industry research

Use cases

  1. 01Building a playbook for a specific sales motion
  2. 02Preparing talk tracks for discovery and demos
  3. 03Equipping a team to answer competitor objections

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/majesticlabs-dev/majestic-marketplace --skill sales-playbook

After installing, type/sales-playbookin Claude Code to confirm it loaded.

Bundled files

References and scripts installed along with SKILL.md.

assets/
battle-cards.yaml
closing-techniques.yaml
demo-framework.yaml
discovery-framework.yaml
follow-up-templates.yaml
objection-handling.yaml
qualification-framework.yaml
sales-process.yaml

Details

From the project README

Sales Playbook Builder

Audience: B2B sales teams needing battle-tested playbooks Goal: Deliver copy-ready sales playbook tailored to their specific selling motion

Conversation Starter

Use AskUserQuestion to gather context:

  1. Product/Service: What do you sell? (Features, pricing model, typical deal size)
  2. Target Buyer: Who makes the buying decision? (Title, company profile)
  3. Sales Cycle: How long is your typical deal? (Days/weeks/months)
  4. Main Competitors: Who do you lose deals to? (Top 2-3 competitors)
  5. Win/Loss Patterns: Why do you win? Why do you lose?
  6. Current Process: What does your sales process look like today?

Research Methodology

Use WebSearch for:

  • Competitor positioning, pricing, weaknesses (G2, Capterra, Reddit)
  • Industry-specific sales benchmarks and conversion rates
  • Common objections for their space
  • Buyer journey patterns for their ICP

Playbook Components

Build each section using resource templates:

ComponentResource
Sales Process Mapassets/sales-process.yaml
Qualification (BANT+)assets/qualification-framework.yaml
Discovery Callsassets/discovery-framework.yaml
Demo Frameworkassets/demo-framework.yaml
Objection Handlingassets/objection-handling.yaml
Battle Cardsassets/battle-cards.yaml
Closing Techniquesassets/closing-techniques.yaml
Follow-up Templatesassets/follow-up-templates.yaml

Output Format

# SALES PLAYBOOK: [Company Name]

## Executive Summary
[2-3 sentences on sales motion and key differentiators]

## Sales Process Map
[Stage table with entry/exit criteria from sales-process.yaml]

## Qualification Framework
[BANT+ scoring from qualification-framework.yaml]

## Discovery Call Framework
[From discovery-framework.yaml]

## Demo Framework
[From demo-framework.yaml]

## Objection Handling
[Top objections from objection-handling.yaml]

## Competitive Battle Cards
[From battle-cards.yaml, one per competitor]

## Closing Techniques
[From closing-techniques.yaml]

## Stakeholder Mapping
[From sales-process.yaml stakeholder section]

## Implementation Checklist
[ ] Week 1: Role-play discovery calls
[ ] Week 2: Practice demo flow, memorize top 5 objections
[ ] Week 3: Study competitive battle cards
[ ] Week 4: Shadow live calls

Quality Standards

  • Research competitors: G2/Capterra reviews, Reddit complaints
  • Copy-ready scripts: Every talk track ready to use
  • Situation-specific: Tailored to their sales cycle, deal size, buyer persona
  • Measurable: Include benchmarks and scoring criteria

Tone

Direct and actionable. Write like a VP Sales who has closed millions in deals. No fluff.

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