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save-play-library

save-play-library

github.com/gtmagentsMarketing & growth42865 installsUpdated 30w ago
Repository

About save-play-library

save-play-library is a skill for retention teams that turns customer signals into remediation plans. Its framework combines play blueprints, ownership assignments, measurement, and feedback for ongoing iteration.

Key features

  1. 01Map retention signals to play categories
  2. 02Define objectives, audiences, and channels
  3. 03Assign owners and SLAs
  4. 04Set KPIs and experiment criteria
  5. 05Record outcomes and refine plays

Use cases

  1. 01Plan responses to declining product usage
  2. 02Coordinate customer success and lifecycle marketing
  3. 03Measure the impact of retention plays

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill save-play-library

After installing, type/save-play-libraryin Claude Code to confirm it loaded.

Details

From the project README

Save Play Library Skill

When to Use

  • Translating retention signals into specific remediation actions.
  • Coordinating lifecycle marketing and CS teams on who does what.
  • Measuring effectiveness of save plays over time.

Framework

  1. Signal Definition – map triggers (drop in usage, support surge, NPS drop) to play categories.
  2. Play Blueprint – outline objective, audience, messaging, channels, and required assets.
  3. Owner Matrix – assign owners (CSM, lifecycle marketer, exec sponsor) with SLAs.
  4. Measurement Plan – specify KPIs, experiment windows, and success criteria.
  5. Feedback Loop – capture results, learnings, and iterate on play details.

Templates

  • Play card (trigger, action steps, assets, KPI, owner).
  • Experiment tracker with control/test cohorts.
  • Post-play retrospective form.

Tips

  • Keep plays modular so they can stack (email + exec outreach + offer).
  • Include links to enablement assets for quick execution.
  • Pair with retention-dashboard to trigger plays automatically when thresholds trip.

Comments

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