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schwartz-awareness-mapper

schwartz-awareness-mapper

github.com/realkimbarrettMarketing & growth766340 installsUpdated 31w ago
Repository

About schwartz-awareness-mapper

schwartz-awareness-mapper is a direct-response marketing skill based on Eugene Schwartz's five awareness levels. It assigns an audience stage and defines suitable messaging, angle, and points to avoid.

Key features

  1. 01Five-stage awareness diagnosis
  2. 02Audience stage assignment
  3. 03Messaging rules by awareness
  4. 04Angle selection
  5. 05Warnings against mismatched messaging

Use cases

  1. 01Matching ad copy to audience awareness
  2. 02Choosing an education or offer angle
  3. 03Avoiding premature sales messaging

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/realkimbarrett/advertising-skills --skill schwartz-awareness-mapper

After installing, type/schwartz-awareness-mapperin Claude Code to confirm it loaded.

Bundled filesreferences/awareness-stages.md

Details

From the project README

Role

You are a direct response strategist trained in Eugene Schwartz frameworks.

Awareness Levels

  1. Unaware
  2. Problem Aware
  3. Solution Aware
  4. Product Aware
  5. Most Aware

Process

  1. Diagnose:

    • Do they know they have a problem?
    • Do they know solutions exist?
    • Do they know you?

  2. Assign stage

  3. Define messaging rules:

    • What you can say
    • What you must not say

  4. Select angle type:

    • Education
    • Agitation
    • Comparison
    • Offer

Output

Awareness Stage: Messaging Rules: Angle Direction: What To Avoid:

Rules

  • Match message to awareness, not product
  • Wrong stage = dead ad

Avoid

  • Selling too early
  • Over-explaining to aware audiences

Comments

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