mcpField
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segmentation

segmentation

github.com/gtmagentsMarketing & growth43064 installsUpdated 30w ago
Repository

About segmentation

A skill for designing campaign segments based on persona, lifecycle, engagement, and behavior. It provides checks for data integrity and compliance, along with tiering and signal-driven templates for targeting and reporting.

Key features

  1. 01Lifecycle and engagement grid
  2. 02Consent, completeness, and recency checks
  3. 03Priority scoring for high-value segments
  4. 04Suppression filters for compliance
  5. 05Launch tiers and signal-driven templates
  6. 06Shared segment schema guidance

Use cases

  1. 01Plan persona- or lifecycle-based campaigns
  2. 02Exclude unsubscribed or legally blocked contacts
  3. 03Create engagement tiers for experiments and reporting

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill segmentation

After installing, type/segmentationin Claude Code to confirm it loaded.

Bundled filesassets/segmentation_matrix.md

Details

From the project README

Advanced Segmentation Playbooks

When to Use

  • Planning campaigns requiring persona, lifecycle, or behavioral splits.
  • Creating suppression logic to protect deliverability and compliance.
  • Building engagement tiers for experimentation and reporting.

Framework

  1. Lifecycle Grid – axis of lifecycle stage vs engagement level.
  2. Data Integrity – confirm consent, field completeness, and recency.
  3. Priority Scoring – route high-value segments to premium workflows.

Checklist

  • ✅ Primary filter (persona, stage, product usage)
  • ✅ Secondary filters (intent, region, business size)
  • ✅ Suppress: unsubscribed, bounced, low engagement, legal blocks
  • ✅ Personalization fields: {{first_name}}, {{company}}, dynamic modules

Templates

  • Segmentation Matrix: See assets/segmentation_matrix.md for tier definitions and logic examples.
  • Launch Tiering – VIP, Prospects, Dormant with separate cadence and pacing table.
  • Signal-Driven – product milestones trigger micro-segments; includes trigger → audience matrix.
  • Compliance Safe – CASL/GDPR consent matrix + suppression filters by region.

Tips

  • Keep segment definitions in a shared schema doc for consistency.
  • Use dashboards to monitor size changes week over week.
  • Pair segmentation with A/B testing to validate hypotheses.

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