S
segmentation-framework
About segmentation-framework
segmentation-framework is a marketing skill for defining and documenting customer segments, scoring, and governance. It provides a structured framework and templates for teams aligning segmentation with KPIs and go-to-market activation.
Key features
- 01Objective and KPI definition
- 02Input data and freshness planning
- 03Rules, clusters, and scoring logic
- 04Validation and governance checklist
- 05Segmentation and adoption templates
Use cases
- 01Creating or refreshing customer personas
- 02Aligning RevOps and data teams on scoring
- 03Documenting segments for go-to-market activation
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/segmentation-frameworkin Claude Code to confirm it loaded.
Details
From the project READMESegmentation Framework Skill
When to Use
- Building or refreshing customer personas for marketing, sales, or product usage.
- Aligning RevOps/data teams on scoring logic.
- Preparing documentation for GTM activation or reporting.
Framework
- Objective & KPIs – clarify why segmentation is needed and how it will be measured.
- Data Inputs – list sources (firmographic, technographic, usage, revenue, intent) and required freshness.
- Segmentation Logic – outline rules/cluster definitions, decision trees, and scoring weights.
- Validation Checklist – sample accounts, lift vs KPIs, stakeholder review.
- Governance – refresh cadence, change management process, and owner roster.
Templates
- Segmentation spec (definition, logic, KPIs, owner).
- Scoring weight table + calculator.
- Adoption tracker + feedback log.
Tips
- Start with simple rules before layering complex clustering.
- Document exclusions and fallback logic for incomplete data.
- Pair with
activation-mapto ensure each segment has downstream plays.
Comments
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