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seo-aeo-best-practices

seo-aeo-best-practices

github.com/sanity-ioMarketing & growth1947.4k installsUpdated 1d ago
Repository

About seo-aeo-best-practices

A reference skill for teams optimizing web content for search engines and AI-powered answer engines. It covers EEAT, technical SEO, structured data, and AI-answer readiness through task-specific guidance.

Key features

  1. 01Apply SEO and AEO principles
  2. 02Use Google's EEAT quality framework
  3. 03Consult technical SEO and structured data references
  4. 04Address AI answer readiness

Use cases

  1. 01Add metadata and Open Graph tags
  2. 02Create sitemaps and robots.txt
  3. 03Implement JSON-LD structured data
  4. 04Prepare content for AI answer engines

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/sanity-io/agent-toolkit --skill seo-aeo-best-practices

After installing, type/seo-aeo-best-practicesin Claude Code to confirm it loaded.

Bundled files

References and scripts installed along with SKILL.md.

references/
aeo-considerations.md
eeat-principles.md
structured-data.md
technical-seo.md

Details

From the project README

SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

  • Implementing metadata and Open Graph tags
  • Creating sitemaps and robots.txt
  • Adding JSON-LD structured data
  • Optimizing content for featured snippets
  • Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
  • Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's framework for evaluating content quality.

References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See references/ for detailed guidance:

  • references/eeat-principles.md — EEAT implementation and author schema
  • references/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
  • references/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
  • references/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)

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