About seo-content-brief
seo-content-brief is a skill for marketers creating search-focused content briefs that connect audience intent with product relevance. It specifies an outline, original value, and a measurement and refresh plan.
Key features
- 01Audience and search-intent analysis
- 02Query cluster and SERP mapping
- 03Outline and differentiator planning
- 04Original-value definition
- 05Measurement and refresh planning
Use cases
- 01Planning a page around a target query
- 02Aligning an article with product relevance
- 03Defining proof and internal links
- 04Avoiding thin or forced promotional content
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/seo-content-briefin Claude Code to confirm it loaded.
Bundled filesagents/openai.yamlreferences/seo-content-brief-patterns.md
Details
From the project READMESEO Content Brief
Use this skill to create content briefs that satisfy search intent and advance the product story.
Workflow
- Identify target audience, search intent, business goal, and product relevance.
- Read
references/seo-content-brief-patterns.md. - Map query cluster, SERP expectations, differentiators, outline, proof, internal links, and conversion path.
- Define what original value the page adds beyond existing results.
- Produce a brief with measurement and refresh plan.
When not to use
- Do not use for generic advice the base model already handles without this skill's specific artifact contract.
Guardrails
- Do not create thin content that repeats search results.
- Do not force product CTAs where the intent is informational unless there is a natural next step.
- Do not invent stats, quotes, or comparisons.
Output format
Target query/topic:
Search intent:
Business goal:
Brief:
- Angle:
- Outline:
- Original value:
- Proof/assets:
- Internal links:
- CTA:
- Schema/freshness:
Measurement:
- <metric>
Comments
Markdown supported