mcpField
S
seo-writing

seo-writing

github.com/gtmagentsMarketing & growth428156 installsUpdated 30w ago
Repository

About seo-writing

A skill for planning, drafting, and auditing SEO content. It helps content teams map keyword intent, assess search results, structure articles, and check on-page optimization and conversion elements.

Key features

  1. 01Keyword intent mapping
  2. 02Top-result and gap analysis
  3. 03SEO outline and on-page checklist
  4. 04Brief, audit, and QA templates
  5. 05Conversion hooks and content refresh guidance

Use cases

  1. 01Planning pillar pages around keyword clusters
  2. 02Preparing briefs for writers or agencies
  3. 03Finding optimization gaps in existing posts

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill seo-writing

After installing, type/seo-writingin Claude Code to confirm it loaded.

Details

From the project README

SEO Writing Skill

When to Use

  • Need pillar/blog content that ranks for a target keyword cluster.
  • Building briefs for writers or agencies.
  • Auditing existing posts for optimization opportunities.

Framework

  1. Intent Mapping – classify keyword as informational, navigational, transactional; align CTA accordingly.
  2. SERP Analysis – review top 10 results, note content format, length, missing gaps.
  3. Outline Structure – mirror winning patterns while adding unique POV/data.
  4. On-Page Elements – optimize title tag (<60 chars), meta description, H1/H2, schema, image alt text.
  5. Internal/External Links – add minimum 3 internal + 3 authoritative external links.
  6. Conversion Hooks – insert CTA blocks, lead magnets, or inline product mentions every ~500 words.

Templates

  • Keyword brief template with intent, primary/secondary keywords, CTA, internal targets.
  • SERP gap analysis worksheet capturing competitor format, word count, differentiators.
  • SEO QA workflow checklist (draft → optimization → publish → refresh schedule).

Tips

  • Refresh top posts quarterly—update stats, add new internal links, re-fetch schema.
  • Use heatmaps/scroll data to validate placement of conversion hooks.
  • Coordinate with demand gen to align CTAs with current offers.
  • Keep keyword cannibalization tracker so multiple teams don’t target same phrase.

Checklist

  • Include primary keyword in H1 + first 100 words.
  • Use semantic variants (LSI terms) per section.
  • Ensure readability score < grade 9.
  • Add FAQ or snippet-ready section.

Comments

Markdown supported