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signal-intel

signal-intel

github.com/gtmagentsMarketing & growth42867 installsUpdated 30w ago
Repository

About signal-intel

A signal intelligence skill for ABM, SDR, and AE teams that brings together intent, product usage, engagement, commercial, and external-event signals. Its framework covers normalization, scoring, decay, alerts, and automation to help prioritize follow-up.

Key features

  1. 01Combine five categories of account signals
  2. 02Normalize identifiers across sources
  3. 03Set signal scoring and decay rules
  4. 04Configure alerts and automations
  5. 05Log outcomes to refine weighting

Use cases

  1. 01Monitor account readiness for ABM
  2. 02Prioritize sales follow-up using live engagement
  3. 03Trigger ad suppression or nurture routing
  4. 04Assess pipeline impact from historical signals

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill signal-intel

After installing, type/signal-intelin Claude Code to confirm it loaded.

Details

From the project README

Signal Intelligence Systems Skill

When to Use

  • Monitoring account readiness for ABM plays.
  • Prioritizing SDR/AE follow-up based on live engagement.
  • Coordinating signal-based automations (ads suppression, nurture routing, sales alerts).

Signal Sources

  1. Intent Platforms – Bombora, 6sense, ZoomInfo (topics, spike scores, recency).
  2. Product Usage – PQL metrics, feature adoption, seat utilization, idle license detection.
  3. Engagement – email/web activity, event attendance, community participation, SDR/AE touchpoints.
  4. Commercial – opp stages, renewal windows, open tickets, expansion likelihood.
  5. External Events – hiring, funding, tech stack changes, executive moves, news.

Framework

  1. Normalize identifiers (domain, account ID) across sources.
  2. Define scoring rules per signal category with decay functions.
  3. Build alerts/automations (Slack, email, CRM tasks, MAP triggers).
  4. Feed prioritized lists into plays (target-accounts, plan-plays, monitor-abm).
  5. Log outcomes to refine weighting and ROI.

Templates

  • Signal scoring worksheet (source, weight, freshness, trigger threshold).
  • Alert matrix (signal → delivery channel → owner → SLA).
  • Data dictionary for dashboards/warehouse models.

Tips

  • Combine at least two signal types before triggering high-effort plays.
  • Store historical signal snapshots to correlate with pipeline impact.
  • Align privacy/compliance flags with marketing automation + CRM suppression rules.

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