mcpField
S
social-selling

social-selling

github.com/gtmagentsMarketing & growth43199 installsUpdated 30w ago
Repository

About social-selling

A sales skill for SDRs who use social activity to build warmer prospect relationships and nurture accounts over time. It provides an engagement sequence, signal tracking, cadence planning, and measures for moving conversations toward meetings.

Key features

  1. 01Social engagement ladder
  2. 02Prospect signal tracking
  3. 03Weekly cadence planning
  4. 04Engagement and meeting metrics
  5. 05DM scripts and checklists

Use cases

  1. 01Nurturing active LinkedIn or X prospects
  2. 02Turning webinar or post engagement into conversations
  3. 03Planning account touchpoints over several weeks

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill social-selling

After installing, type/social-sellingin Claude Code to confirm it loaded.

Bundled filesassets/social_checklist.mdreferences/engagement_playbook.md

Details

From the project README

Social Selling Skill

When to Use

  • Prospect is active on LinkedIn, X, or niche communities.
  • Outreach needs warmer entry points than cold email.
  • SDRs must nurture accounts over weeks via digital touchpoints.
  • Need to convert marketing engagement (webinars, posts) into conversations.

Framework

  1. Core Principles – insight first, timely engagement, sequence public + private touches, lean on social proof, and lead with call-to-value offers.
  2. Engagement Ladder – monitor > micro-engage > value drops > DM > follow-through into email/call.
  3. Signal Tracking – monitor posts, job changes, events, and mutual connections for context.
  4. Cadence Planning – mix comments, shares, and DMs each week per target account.
  5. Measurement – watch connection acceptance, DM reply, meetings per 50 connections, and interactions per account.

Templates

  • DM Scripts: See references/engagement_playbook.md for scripts and signal tracking.
  • Checklist: See assets/social_checklist.md for daily/weekly routines.
  • Social listening checklist: (signals: hiring, promotions, launches, exec moves).
  • Weekly activity planner: (3 comments, 2 value shares, 1 DM per target account).

Tips

  • Engage within 30 minutes of prospect activity when possible for better visibility.
  • Alternate public cues (comments, reposts) with private DMs to avoid feeling pushy.
  • Tie every outreach to proof (mutual connections, customer stories) to earn trust.
  • Move hot threads to email/call quickly and log outcomes for attribution.

Comments

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