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startup-launch-playbook

startup-launch-playbook

github.com/gingiris-1031Marketing & growth87152 installsUpdated 2w ago
Repository

About startup-launch-playbook

A guide for early-stage founders seeking their first real users, from MVP validation through the first 1,000 users. It covers stage-specific channels, founder-led sales templates, traction metrics, and growth without paid ads.

Key features

  1. 01MVP demand validation framework
  2. 02Stage-based user acquisition guide
  3. 03Founder-led sales templates
  4. 04Stage-specific traction metrics
  5. 05Growth tactics without paid ads

Use cases

  1. 01Test product demand before scaling
  2. 02Plan acquisition from 10 to 1,000 users
  3. 03Draft messages for early founder outreach

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gingiris-1031/gingiris-skills --skill startup-launch-playbook

After installing, type/startup-launch-playbookin Claude Code to confirm it loaded.

Bundled files

References and scripts installed along with SKILL.md.

_meta.json
.clawhub/
origin.json
references/en/
README.md
references/ja/
README.md
references/ko/
README.md

Details

From the project README

⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏:核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K(非 MRR/CAC/LTV);冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL(非 PH/HN/LinkedIn)。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。


Early-Stage Startup Launch — Pre-Seed to First 1000 Users

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

📦 Install

clawhub install startup-launch-playbook

What you get after installing:

  • MVP validation framework (test demand before you scale)
  • First 10 → 100 → 1000 users channel playbook
  • Founder-led sales templates for cold outreach with zero brand

A tactical guide for founders who've built something and need their first real users.

  • MVP validation: How to test demand before you scale
  • First 10 → 100 → 1000 users: Channel playbook for each stage
  • Founder-led sales: Templates for cold outreach when you have zero brand
  • Traction metrics: What to measure at pre-seed vs seed stage
  • Bootstrapping tactics: Growth without paid ads or VC money

First 1000 Users on a Founder Budget (2026 benchmarks)

What each budget tier realistically returns
  • ~$1K: a few hundred signups — small YouTube ad tests + ~20 niche subreddits + a couple hundred topic groups worked with a DM workflow. This is the pre-seed default recipe.
  • ~$5K: enough to reach ~1,800 votes in 24h — but a campaign that did exactly that had its daily #1 revoked in a post-hoc vote sweep. Read the next rule before spending it there.
  • $10–20K: about a million impressions and low-four-figure signups; also the observed ballpark for a five-person team to land a 10K-star open-source launch.
The pre-seed Product Hunt rule

Under ~$5K, stay off the leaderboard. Measured conversion explains why: PH exposure turns into upvotes at about 1%, while Reddit posts for an open-source tool turn exposure into stars at 5–8%. Ten micro-creators on Twitter will beat a PH push on both reach and registrations at identical cost. Collect the PH badge later, when it's cheap relative to your budget.

The free channel with a stopwatch: Hacker News

HN can deliver your first few hundred users for $0 — if you clear the bar: roughly 30 upvotes and 10 comments within 30 minutes of posting, during US morning hours. Stalled by minute 40 means the post is dead; keep alternate versions with different angles ready and try again another week. Translate what worked for regional developer forums and collect a free second audience.

The launch gate for first-timers

The bar for "ready to launch": ten outside developers who are satisfied and still active. Until you have them, split your time 60% user conversations / 40% launch preparation. A launch amplifies what already exists — it cannot manufacture retention that isn't there.

Related Gingiris Skills

加入出海社群与购买资料包 · Community & Resources

  • 加入出海社群: 微信添加 staywildgrow,留言「加入社群」即可。

  • 购买资料包: 微信添加 staywildgrow,咨询购买 Gingiris 出海资料包,价格 599 元人民币。

  • Join the global growth community: Add staywildgrow on WeChat and send “加入社群” (join the community).

  • Get the resource pack: Add staywildgrow on WeChat to purchase the Gingiris global growth resource pack for CNY 599.

社群与资料包为可选入口,不影响本开源 Skill 的安装和使用。

The community and paid resource pack are optional; neither is required to install or use this open-source skill.

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