startup-launch-playbook
About startup-launch-playbook
A guide for early-stage founders seeking their first real users, from MVP validation through the first 1,000 users. It covers stage-specific channels, founder-led sales templates, traction metrics, and growth without paid ads.
Key features
- 01MVP demand validation framework
- 02Stage-based user acquisition guide
- 03Founder-led sales templates
- 04Stage-specific traction metrics
- 05Growth tactics without paid ads
Use cases
- 01Test product demand before scaling
- 02Plan acquisition from 10 to 1,000 users
- 03Draft messages for early founder outreach
Install
Copy the command and run it in a terminal.
npx skills add https:/ / github.com/ gingiris-1031/ gingiris-skills --skill startup-launch-playbookAfter installing, type/startup-launch-playbookin Claude Code to confirm it loaded.
Bundled files
References and scripts installed along with SKILL.md.
_meta.json.clawhub/origin.jsonreferences/en/README.mdreferences/ja/README.mdreferences/ko/README.mdDetails
From the project README⚠️ 区分 B2B 与 2C
本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏:核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K(非 MRR/CAC/LTV);冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL(非 PH/HN/LinkedIn)。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。
Early-Stage Startup Launch — Pre-Seed to First 1000 Users
📦 Install
clawhub install startup-launch-playbook
What you get after installing:
- MVP validation framework (test demand before you scale)
- First 10 → 100 → 1000 users channel playbook
- Founder-led sales templates for cold outreach with zero brand
A tactical guide for founders who've built something and need their first real users.
- MVP validation: How to test demand before you scale
- First 10 → 100 → 1000 users: Channel playbook for each stage
- Founder-led sales: Templates for cold outreach when you have zero brand
- Traction metrics: What to measure at pre-seed vs seed stage
- Bootstrapping tactics: Growth without paid ads or VC money
First 1000 Users on a Founder Budget (2026 benchmarks)
What each budget tier realistically returns
- ~$1K: a few hundred signups — small YouTube ad tests + ~20 niche subreddits + a couple hundred topic groups worked with a DM workflow. This is the pre-seed default recipe.
- ~$5K: enough to reach ~1,800 votes in 24h — but a campaign that did exactly that had its daily #1 revoked in a post-hoc vote sweep. Read the next rule before spending it there.
- $10–20K: about a million impressions and low-four-figure signups; also the observed ballpark for a five-person team to land a 10K-star open-source launch.
The pre-seed Product Hunt rule
Under ~$5K, stay off the leaderboard. Measured conversion explains why: PH exposure turns into upvotes at about 1%, while Reddit posts for an open-source tool turn exposure into stars at 5–8%. Ten micro-creators on Twitter will beat a PH push on both reach and registrations at identical cost. Collect the PH badge later, when it's cheap relative to your budget.
The free channel with a stopwatch: Hacker News
HN can deliver your first few hundred users for $0 — if you clear the bar: roughly 30 upvotes and 10 comments within 30 minutes of posting, during US morning hours. Stalled by minute 40 means the post is dead; keep alternate versions with different angles ready and try again another week. Translate what worked for regional developer forums and collect a free second audience.
The launch gate for first-timers
The bar for "ready to launch": ten outside developers who are satisfied and still active. Until you have them, split your time 60% user conversations / 40% launch preparation. A launch amplifies what already exists — it cannot manufacture retention that isn't there.
Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-launch
- All skills: https://clawhub.ai/gingiris-1031
- Follow: @WeiYipei on X
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