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startup-marketing-playbook

startup-marketing-playbook

github.com/gingiris-1031Marketing & growth87155 installsUpdated 2w ago
Repository

About startup-marketing-playbook

A zero-budget marketing skill for startup teams, focused on SEO, community engagement, and organic reach. It provides a weekly execution plan and distinguishes B2B and consumer-product metrics and channels.

Key features

  1. 01Zero-budget SEO tactics
  2. 02Community-led organic acquisition
  3. 03Social media content planning
  4. 04Word-of-mouth design
  5. 05Four-week execution plan
  6. 06B2B and consumer metric guidance

Use cases

  1. 01Plan low-cost acquisition for a new product
  2. 02Respond to demand and share a product in communities
  3. 03Evaluate channels using activation and retention

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gingiris-1031/gingiris-skills --skill startup-marketing-playbook

After installing, type/startup-marketing-playbookin Claude Code to confirm it loaded.

Bundled files

References and scripts installed along with SKILL.md.

_meta.json
.clawhub/
origin.json
references/en/
README.md
references/ja/
README.md
references/ko/
README.md

Details

From the project README

⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。

📦 Install

clawhub install startup-marketing-playbook

What you get after installing:

  • Zero-budget SEO tactics — how to rank without backlinks or domain authority
  • Community infiltration strategies that provide value without triggering spam flags
  • Guerrilla marketing approaches that punch above their weight on $0

Startup Marketing on $0 Budget — Organic Channels Only

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

No money? No problem. Every tactic here costs $0 — just your time and creativity.

  • SEO from scratch: How to rank without backlinks or domain authority
  • Community infiltration: Provide value in existing communities without spamming
  • Social media playbook: Platform-specific content that drives signups organically
  • Word-of-mouth engineering: How to make your product naturally shareable
  • Guerrilla tactics: Creative, scrappy approaches that punch above their weight

$0 execution plan

Week 1: positioning and first list
  • Compare the top three alternatives' earliest, beta and current messaging; write one benefit-led sentence for your product.
  • Build a 200-person prospect sheet from competitor followers, LinkedIn keyword/job-title searches, Reddit/X intent conversations and relevant service marketplaces.
  • Define one activation event and one retained-use event before posting.
Week 2: conversations, not broadcasting
  • Send personalized outreach in small batches; record source, segment, reply, interview, activation and paid outcome.
  • Conduct screen-share interviews; let users speak most of the time and ask what they already pay for.
  • Reply to live intent in communities with a useful answer first. Disclose affiliation; do not impersonate a user or paste identical promotional copy.
Week 3: reusable proof asset
  • Turn the most repeated problem into one comparison page, tutorial, demo or case note.
  • Distribute channel-native excerpts and close every link back to the same measurable activation path.
Week 4: keep, fix or kill

Keep a channel only if it creates activated/retained users, not just visits. If acquisition works but activation does not, pause distribution and fix the product. Publish a cohort table: source → contacted → replies → interviews → signups → activated → retained → paid.

Related Gingiris Skills

🔗 About the Author

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

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