About survey-design
A customer survey design skill for marketing and go-to-market teams creating or improving surveys. It provides a process for defining objectives, sampling, questions, branching, and quality checks.
Key features
- 01Define goals and decision criteria
- 02Plan audience and sampling
- 03Structure quantitative and qualitative questions
- 04Design conditional survey flows
- 05Check device, language, and export behavior
- 06Survey and QA templates
Use cases
- 01Create a new customer survey
- 02Investigate response quality or bias
- 03Train go-to-market teams on survey practices
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/survey-designin Claude Code to confirm it loaded.
Details
From the project READMECustomer Survey Design Kit Skill
When to Use
- Launching new surveys or refreshing existing templates.
- Diagnosing low response quality or bias in ongoing programs.
- Training GTM teams on survey best practices.
Framework
- Objective Clarity – define single-topic goals, hypotheses, and decision criteria.
- Audience & Sampling – specify personas, quotas, suppression rules, and incentive plan.
- Question Architecture – balance quant vs qual questions, avoid double-barreled prompts, include screener + validation items.
- Logic & Branching – outline conditional flows, progress indicators, and completion time targets.
- QA Checklist – test across devices, languages, anonymity rules, and data export formats.
Templates
- Survey brief (goal, audience, sample, success metrics).
- Question bank categorized by objective (adoption, satisfaction, pricing, roadmap).
- QA script for reviewers to confirm copy, logic, and translations.
Tips
- Cap surveys at <10 minutes unless offering significant incentives.
- Randomize answer choices when appropriate to reduce bias.
- Pair with
stakeholder-opsto align approvals and launch windows.
Comments
Markdown supported