sxo

Name: sxo
Author: nowork-studio

github.com/nowork-studioMarketing & growth4.1k77 installsUpdated 2w ago

About sxo

Search Experience Optimization (SXO), the bridge between SEO and UX/CRO. Audits the journey from the SERP click to the on-page goal: click-through factors (title, meta, rich results), then post-click signals that keep users and drive conversions: above-the-fold relevance and intent match, page speed / Core Web Vitals, readability, clear CTAs, mobile usability, and what causes pogo-sticking back to Google. Use when the user has decent rankings but poor CTR or poor on-page conversion, wants better dwell time / engagement, less bounce, or a page experience aligned with search intent. Trigger on: "SXO", "search experience optimization", "good rankings but low CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not converting", "engagement signals", "make this page convert search traffic". For pure landing-page conversion in ads use /google-ads-landing; for content quality use /seo-page.

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/nowork-studio/notfair-plugin --skill sxo

After installing, type/sxoin Claude Code to confirm it loaded.

Details

From the project README

Canonical NotFair workflow

Read ../../seo/sxo/WORKFLOW.md completely, then follow it as the active workflow. Resolve every relative reference from that file against ../../seo/sxo/.

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Details

Author: nowork-studio
Repository: nowork-studio/notfair-plugin
Category: Marketing & growth
Installs: 77
GitHub stars: 4,087

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