mcpField
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tiktok-ads

tiktok-ads

github.com/kostja94Marketing & growth1.1k1.4k installsUpdated 3d ago
Repository

About tiktok-ads

A skill for planning and optimizing TikTok Ads, covering ad formats, creative, targeting, tracking, and bidding. It is intended for teams considering TikTok campaigns, especially when their audience is young and they can produce video creative.

Key features

  1. 01TikTok ad format guidance
  2. 02Short-form creative recommendations
  3. 03Audience targeting options
  4. 04Pixel, Events API, and UTM tracking
  5. 05Budget and bidding guidance

Use cases

  1. 01Planning vertical video ads for TikTok
  2. 02Selecting targeting for a campaign
  3. 03Setting up conversion tracking before launch
  4. 04Refreshing creative for ongoing campaigns

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/kostja94/marketing-skills --skill tiktok-ads

After installing, type/tiktok-adsin Claude Code to confirm it loaded.

Details

From the project README

Paid Ads: TikTok Ads

Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Why TikTok

  • Demographics: 18–34; Gen Z and younger millennials
  • Creative velocity: Short-form; native feel; UGC-style performs well
  • Cost: Often lower CPM than Meta for reach
  • Engagement: High watch time; sound-on culture

Ad Formats

FormatUse
In-FeedNative video; 9–15s or longer; primary format
TopViewFirst impression; premium; awareness
Spark AdsBoost organic posts; native; creator partnership
CollectionProduct catalog; e-commerce

Creative Best Practices

  • Hook (0–3s): Pattern interrupt; question; bold statement
  • Vertical: 9:16 for feed; native to platform
  • Sound: Music and captions matter; many watch with sound
  • UGC-style: Authentic; less polished often outperforms
  • First 3 seconds: Determine if they watch

Targeting

TypeUse
InterestBroad; algorithm-driven
DemographicsAge; gender; location
LookalikeBased on converters or engagers
RetargetingWebsite visitors; video viewers

Tracking

  • TikTok Pixel + Events API: Server-side for better attribution
  • UTM: Consistent parameters for cross-platform comparison

Budget & Bidding

  • Minimum: Varies by objective
  • Bidding: Start manual; switch to automated with conversion volume
  • Creative volume: Plan for high refresh cadence; creative is main lever

Pre-Launch Checklist

  • Pixel installed; Events API configured
  • Vertical video creative (9:16)
  • Hook in first 3 seconds
  • Captions included
  • Conversion events defined

Related Skills

  • tiktok-captions: Organic TikTok content; Spark Ads boost organic posts; video specs (9:16, captions) align
  • paid-ads-strategy: Channel selection; creative frameworks; budget allocation
  • landing-page-generator: LP for paid traffic
  • analytics-tracking: Conversion tracking; ROAS

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