mcpField
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tiktok-ads

tiktok-ads

github.com/thatrebeccaraeMarketing & growth188121 installsUpdated 24w ago
Repository

About tiktok-ads

tiktok-ads is a marketing skill for planning, reviewing, and measuring TikTok advertising. It covers campaign objectives, ad formats, creative, targeting, pixel events, and performance checks.

Key features

  1. 01Select campaign objectives and ad formats
  2. 02Plan creative hooks and refresh cycles
  3. 03Configure audience and retargeting strategies
  4. 04Review Pixel and Events API setup
  5. 05Check campaign metrics and structure

Use cases

  1. 01Plan campaigns for awareness or conversions
  2. 02Develop creative tests and refresh ads
  3. 03Set up retargeting audiences
  4. 04Audit conversion tracking and ad performance

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/thatrebeccarae/claude-marketing --skill tiktok-ads

After installing, type/tiktok-adsin Claude Code to confirm it loaded.

Bundled files

References and scripts installed along with SKILL.md.

EXAMPLES.md
LICENSE
REFERENCE.md

Details

From the project README

TikTok Ads

TikTok advertising — campaigns, creative, targeting, Spark Ads, Shop integration, and measurement.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/tiktok-ads ~/.claude/skills/

Campaign Objectives

ObjectiveOptimization GoalBest For
ReachMaximum impressionsBrand awareness, launches
TrafficLink clicksBlog, landing page visits
Video Views6s or 2s viewsContent promotion, retargeting pools
Community InteractionFollowers, profile visitsAccount growth
Lead GenerationIn-app form submissionsB2C lead capture
App PromotionInstalls, in-app eventsMobile app growth
Website ConversionsPurchase, signup, add-to-cartE-commerce, SaaS
Product Sales (Shop)TikTok Shop purchasesSocial commerce

Ad Formats

FormatSpecsBest For
In-Feed Ads9:16 vertical, 5-60s, sound onStandard performance ads
Spark AdsBoost organic posts (yours or creators)Authenticity, social proof
TopViewFull-screen on app open, up to 60sMaximum reach, launches
Branded Hashtag ChallengeCustom hashtag + landing pageUGC, viral campaigns
Branded EffectsCustom AR filters/stickersInteractive engagement
Collection AdsProduct cards below videoE-commerce browsing
Dynamic Showcase Ads (DSA)Auto-generated from catalogRetargeting, catalog scale
TikTok Shop AdsVideo Shopping Ads, Live ShoppingDirect social commerce

Creative Best Practices

The TikTok Creative Formula
Hook (0-3s) → Value/Story (3-15s) → CTA (last 3s)
  1. Hook in first 3 seconds — the scroll-stopping moment. Use text overlay, unexpected visual, or direct address ("Stop scrolling if you...")
  2. Native aesthetic — look like a TikTok, not an ad. Phone-shot, real people, trending sounds
  3. Sound on — 93% of TikTok is consumed with sound. Music and voiceover are critical
  4. Vertical video — 9:16 only. Never letterboxed horizontal
  5. Text overlays — 73% of top-performing ads use on-screen text
  6. Fast pacing — Cut every 2-3 seconds. Static shots die
  7. Creator-led > brand-polished — UGC-style consistently outperforms studio creative
Creative Fatigue
  • Refresh every 7-14 days (TikTok audiences fatigue 2-3x faster than Meta)
  • Maintain 3-5 active creatives per ad group
  • Test new hooks on proven body/CTA structures
  • Monitor frequency: >3 weekly = fatigue risk

Targeting

Interest & Behavior
  • Interest categories (broader, for prospecting)
  • Video interaction (liked, commented, shared similar content)
  • Creator interaction (followed similar creators)
  • Hashtag interaction (engaged with relevant hashtags)
Custom Audiences
  • Website traffic (Pixel)
  • App activity
  • Customer file (email/phone upload)
  • Engagement (video views, ad interaction, profile visits)
  • TikTok Shop (shoppers, cart abandoners)
Lookalike Audiences
  • Based on any custom audience source
  • Broad/Narrow/Balanced options
  • Minimum source: 1,000 users
Smart Targeting
  • Automatic audience expansion when optimization allows
  • Works well for conversion campaigns with sufficient data
  • Requires 50+ conversions per week for optimal learning

Benchmarks

MetricGoodAveragePoor
CTR (In-Feed)>1.5%0.8-1.5%<0.8%
CPC<$0.80$0.80-1.50>$1.50
CPM<$8$8-15>$15
Video view rate (6s)>15%8-15%<8%
CVR (e-commerce)>2%1-2%<1%
ROAS (e-commerce)>3x1.5-3x<1.5x
Cost per lead<$15$15-40>$40

Pixel & Events API

TikTok Pixel Setup
  • Base pixel on all pages
  • Standard events: ViewContent, AddToCart, InitiateCheckout, CompletePayment
  • Custom events for specific actions (signup, demo request)
  • Enhanced matching (email, phone) for better attribution
Events API (Server-Side)
  • Complements pixel for iOS 14.5+ signal loss
  • Deduplicate with pixel via event_id parameter
  • Recommended for all advertisers running conversion campaigns

Audit Checklist

  • Campaign structure: no more than 3-5 ad groups per campaign
  • Each ad group has 3-5 active creatives
  • Pixel firing correctly on all conversion events
  • Events API configured alongside pixel
  • Budget allows 50+ conversions per week per ad group (for learning phase)
  • Creative refreshed within last 14 days
  • No audience overlap between ad groups
  • Exclusions applied (purchasers, existing customers)
  • Attribution window set appropriately (7-day click, 1-day view standard)
  • Catalog connected (if e-commerce)

Integration with Other Skills

  • facebook-ads — Cross-platform creative and audience strategy
  • google-ads — Full-funnel paid media coverage
  • account-structure-review — Multi-platform structural audit
  • wasted-spend-finder — Identify wasted TikTok spend
  • copywriting-frameworks — Script ad hooks and CTAs

Comments

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