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traction-email-marketing

traction-email-marketing

github.com/lvtd-llcMarketing & growth160 installsUpdated 7w ago
Repository

About traction-email-marketing

A skill for designing measurable email marketing experiments across acquisition, engagement, retention, revenue, and referrals. It helps marketers define the audience, promise, conversion path, safeguards, and success measures before writing copy.

Key features

  1. 01Select an email job
  2. 02Define list source or audience segment
  3. 03Plan the promise and conversion path
  4. 04Set deliverability and unsubscribe safeguards
  5. 05Measure qualified downstream actions

Use cases

  1. 01Test a sponsorship or lead magnet for acquisition
  2. 02Plan an onboarding or educational email sequence
  3. 03Use lifecycle emails to support retention
  4. 04Evaluate upsell or referral email experiments

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/lvtd-llc/skills --skill traction-email-marketing

After installing, type/traction-email-marketingin Claude Code to confirm it loaded.

Details

From the project README

Traction Email Marketing

Use this skill when email can help find, activate, retain, monetize, or refer customers. The output should be a measurable email experiment, not just copy.

Source Traceability

Primary source: Traction, chapter 14 and the appendix. Authoring notes: converted lines 1863-1996 and 3347-3348.

Email Jobs

  • Find new customers through sponsorships, newsletter placements, or lead magnets.
  • Engage prospects with a course, onboarding sequence, or useful series.
  • Retain customers through lifecycle nudges and value reminders.
  • Increase revenue through timely upsell or conversion prompts.
  • Drive referrals through shareable offers or customer prompts.

Workflow

  1. Choose one email job.
  2. Define the list source or audience segment.
  3. Write the promise for the sequence or sponsorship.
  4. Map the conversion path.
  5. Set deliverability, tracking, and unsubscribe safeguards.
  6. Define success by qualified action, not open rate alone.

Output Format

# Email Traction Test

## Job
[Acquisition, engagement, retention, revenue, or referral.]

## Audience
- Source/segment:
- Why they care:

## Sequence Or Placement
| Email | Purpose | Subject Angle | CTA |
|-------|---------|---------------|-----|

## Tracking
- Primary metric:
- Secondary metrics:
- Customer quality check:

## Decision Rules
- Double down:
- Iterate:
- Kill:

Quality Bar

  • Do not optimize subject lines before clarifying the audience and promise.
  • Include list quality and consent considerations.
  • Measure downstream behavior, not only opens or clicks.
  • Keep the sequence short enough to test quickly.

Comments

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