mcpField
T
traction-paid-acquisition

traction-paid-acquisition

github.com/lvtd-llcMarketing & growth161 installsUpdated 7w ago
Repository

About traction-paid-acquisition

A marketing skill for designing paid acquisition experiments that test customer quality and economics before scaling spend. It focuses each test on one channel, a meaningful conversion, and bounded budget and duration.

Key features

  1. 01Form an audience or intent hypothesis
  2. 02Choose one paid channel
  3. 03Define a meaningful conversion
  4. 04Set budget and time limits
  5. 05Compare CAC, quality, and reach

Use cases

  1. 01Test high-intent search demand
  2. 02Evaluate ad audiences and creative
  3. 03Assess niche offline ad placements

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/lvtd-llc/skills --skill traction-paid-acquisition

After installing, type/traction-paid-acquisitionin Claude Code to confirm it loaded.

Details

From the project README

Traction Paid Acquisition

Use this skill to design paid acquisition experiments that validate customer quality and economics before scaling spend.

Source Traceability

Primary source: Traction, chapters 9-11 and the appendix. Authoring notes: converted lines 1233-1627 and 3335-3340.

Channels

  • SEM: test high-intent search demand and conversion economics.
  • Social and display ads: test targeted audiences, creative, and offer resonance.
  • Offline ads: test channels that competitors may ignore, especially niche podcasts, local media, or audience-specific placements.

Workflow

  1. State the buying intent or audience hypothesis.
  2. Select one paid channel strategy, not a broad paid marketing mix.
  3. Define the conversion event that matters.
  4. Set a small budget and time box.
  5. Create a minimal landing path with tracking.
  6. Estimate break-even CAC from price, margin, and LTV.
  7. Run the test and compare CAC, conversion quality, and reachable volume.

Output Format

# Paid Acquisition Test

## Hypothesis
[Audience/intent + offer + expected conversion.]

## Channel Strategy
- Channel:
- Audience or keywords:
- Offer:
- Budget:
- Duration:

## Economics
| Metric | Estimate |
|--------|----------|
| Price/LTV | |
| Gross margin | |
| Break-even CAC | |
| Target CAC for test | |

## Creative/Copy
- Ad angle 1:
- Ad angle 2:
- Landing page promise:

## Tracking
- Conversion event:
- Attribution method:
- Customer quality check:

## Decision Rules
- Double down:
- Iterate:
- Kill:

Quality Bar

  • Track conversions, not only clicks.
  • Compare CAC against LTV or expected customer value.
  • Keep early tests narrow enough to interpret.
  • Avoid large budgets before one strategy has signal.

Comments

Markdown supported