About traffic-validator
traffic-validator is a marketing skill for assessing traffic plans against Traffic Secrets principles. It scores audience discovery, traffic approach, funnel fit, and audience ownership to identify weak points before scaling.
Key features
- 01Scores six traffic strategy dimensions
- 02Rates plans on a 100-point scale
- 03Considers traffic temperature and funnel fit
- 04Collects key audience and channel details
- 05Links to related marketing skills
Use cases
- 01Review a traffic plan before scaling
- 02Assess whether paid or organic traffic fits
- 03Find gaps in audience ownership
- 04Check funnel fit for cold, warm, or hot traffic
Install
Copy the command and run it in a terminal.
npx skills add https:/ / github.com/ shipshitdev/ skills --skill traffic-validatorAfter installing, type/traffic-validatorin Claude Code to confirm it loaded.
Bundled filesplugin.jsonreferences/full-guide.md
Details
From the project READMETraffic Validator - Traffic Secrets Scorecard
Assess traffic strategy against Traffic Secrets principles. Expose scattered traffic efforts and unclear audience strategy.
Brunson's Principle: "Your customers are already congregating. Find the watering holes."
When This Activates
- User asks "validate my traffic plan"
- User asks "is my audience strategy right"
- User says "I can't get enough traffic"
- User asks "should I do paid or organic"
- User mentions Dream 100
The Framework
Dream 100 → Work In or Buy In → Hook → Funnel → Own the Audience
Scoring Dimensions
| Dimension | Weight | What It Measures |
|---|---|---|
| Dream 100 Clarity | 2x | Do you know where audience congregates? |
| Hook Strategy | 1.5x | Are you interrupting the scroll? |
| Work In vs. Buy In | 1.5x | Is approach clear and appropriate? |
| Funnel Alignment | 1.5x | Does traffic match funnel temperature? |
| Audience Ownership | 1.5x | Are you building owned audience? |
| Conversion Path | 1x | Is traffic turning into customers? |
Max Score: 100 points
Rating Scale
| Score | Rating | Verdict |
|---|---|---|
| 85-100 | Traffic Machine | Scale and optimize |
| 70-84 | Good Foundation | Address weak points |
| 55-69 | Needs Work | Fix before scaling |
| 40-54 | Scattered | Consolidate and focus |
| 0-39 | No Strategy | Start from scratch |
Quick Gather Questions
- Where is traffic coming from currently?
- Who are your Dream 100?
- Work in (organic) or buy in (paid)?
- What's your main traffic hook?
- Where does traffic go?
- Email list size?
Traffic Temperature Quick Reference
| Temp | They Know | Appropriate Funnel |
|---|---|---|
| Cold | Nothing | Lead magnet, free content |
| Warm | Problem + solution | Tripwire, webinar |
| Hot | Ready to buy | Sales page, booking |
Integration
| Skill | When to Use |
|---|---|
traffic-architect | Design strategy from scratch |
channel-validator | Validate channel focus |
funnel-validator | Validate funnel matches traffic |
copy-validator | Validate hooks |
For detailed scoring criteria, output templates, and complete examples: Load ${CLAUDE_SKILL_DIR}/references/full-guide.md when the user asks for full scoring breakdowns, output templates, or worked examples.