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trend-discovery

trend-discovery

github.com/scrapecreatorsMarketing & growth5.0k1.4k installsUpdated 9w ago
Repository

About trend-discovery

trend-discovery is a skill for researching social media trends across platforms such as TikTok, Instagram, YouTube, Reddit, and Pinterest. It weighs evidence and relevance, then turns grouped trends into content ideas for marketers and creators.

Key features

  1. 01Research trends across social platforms
  2. 02Gather results from multiple sources
  3. 03Normalize post and creator evidence
  4. 04Group and rank trends
  5. 05Turn trends into content ideas

Use cases

  1. 01Finding trends in a niche or category
  2. 02Preparing a weekly trend brief
  3. 03Choosing short-video formats and angles
  4. 04Evaluating hashtags, sounds, and creators

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/scrapecreators/social-media-research-skills --skill trend-discovery

After installing, type/trend-discoveryin Claude Code to confirm it loaded.

Details

From the project README

Trend Discovery

Overview

Find trends worth acting on. This skill is for social media trend research across TikTok, Instagram, YouTube, Reddit, Pinterest, and other public sources. The output should separate real evidence from vague "this is trending" claims.

When to Use

Use this skill when the user asks to:

  • find trends in a niche or category
  • discover trending TikTok sounds, hashtags, creators, or videos
  • find trending Instagram Reels or YouTube Shorts ideas
  • build a weekly trend brief
  • decide what content formats or angles to jump on

Useful Sources

SignalEndpoint examples
TikTok trending feed/v1/tiktok/get-trending-feed
TikTok popular hashtags/songs/videos/creators/v1/tiktok/hashtags/popular, /v1/tiktok/songs/popular, /v1/tiktok/videos/popular, /v1/tiktok/creators/popular
TikTok search/v1/tiktok/search/top, /v1/tiktok/search/keyword, /v1/tiktok/search/hashtag
Instagram trends/search/v1/instagram/reels/trending, /v2/instagram/reels/search, /v1/instagram/search/hashtag
YouTube/v1/youtube/shorts/trending, /v1/youtube/search, /v1/youtube/search/hashtag
Reddit/v1/reddit/search, /v1/reddit/subreddit, /v1/reddit/subreddit/search
Pinterest/v1/pinterest/search

Workflow

  1. Define niche, country/region, platform, and time sensitivity.
  2. Pull trend/discovery/search results from 2-4 relevant sources.
  3. Normalize evidence: post URL, creator, metric, date, topic, sound/hashtag if present.
  4. Cluster into trends by topic, format, hook, sound, meme, or audience problem.
  5. Rank trends by evidence strength and relevance, not raw views alone.
  6. Translate each trend into content ideas the user can actually make.

Output Format

# Trend Discovery Brief: {niche}

## Trends Worth Acting On
| Trend | Platforms | Evidence | Why it matters | Content angle |
|---|---|---|---|---|

## Sounds / Hashtags / Formats
- ...

## Example Posts to Study
- [title/hook](url) — why it matters

## Content Ideas
1. ...
2. ...

## Caveats
- Public data only.
- Trend evidence is directional unless repeated across sources.

Common Pitfalls

  • Do not call something a trend from one post unless the user only asked for examples.
  • Do not ignore region. TikTok trends can be highly country-specific.
  • Do not recommend jumping on trends that do not fit the user's brand or audience.

Comments

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