mcpField
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trend-research

trend-research

github.com/gtmagentsMarketing & growth428102 installsUpdated 30w ago
Repository

About trend-research

A trend research skill for marketing and content teams planning timely campaigns or refreshing creative direction. It combines platform, industry, audience, and creator signals with a process for assessing relevance and risk and proposing activations.

Key features

  1. 01Platform and industry signal scans
  2. 02Audience and creator monitoring
  3. 03Trend tracking with shelf life
  4. 04Relevance and risk scoring
  5. 05Activation concepts and guardrails
  6. 06Approval and creator templates

Use cases

  1. 01Finding timely ideas for reactive content
  2. 02Refreshing campaign creative direction
  3. 03Preparing timely perspectives for leadership
  4. 04Checking brand safety before adopting a trend

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill trend-research

After installing, type/trend-researchin Claude Code to confirm it loaded.

Details

From the project README

Trend Research & Culture Listening Skill

When to Use

  • Planning reactive or moment-based content.
  • Refreshing creative direction for campaigns that feel stale.
  • Arming leadership/content teams with timely POVs.

Framework

Inputs to Monitor
  1. Platform Signals – TikTok Creative Center, Instagram Reels Trends, X trending topics, Reddit threads.
  2. Industry Signals – Gartner/Forrester briefings, customer communities, competitor feeds.
  3. Audience Signals – social listening alerts, community polls, support tickets.
  4. Creator Ecosystem – emerging creators, UGC submissions, partner pitches.
Research Process
  1. Daily 15-minute scan per priority platform.
  2. Document notable hooks/audio/templates in a shared tracker with shelf life + usage notes.
  3. Score trends by relevance (brand fit, persona interest, risk level).
  4. Recommend activation concept + guardrails (tone, compliance, required approvals).
  5. Pair with content team to storyboard adaptations and distribution timing.

Templates

  • Trend bulletin (description, platform, example links, recommended angle).
  • Approval checklist (brand, legal, partner).
  • Creator shortlist with outreach status.
  • “Trend viability” scoring sheet with fit/risk/shelf-life sliders.

Tips

  • Always capture source links/media for archival.
  • Flag trends that conflict with brand safety or regulated messaging before adoption.
  • Blend evergreen pillars with at most 20–30% reactive content to avoid fatigue.

Comments

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