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understand-customers

understand-customers

github.com/illyismMarketing & growth654222 installsUpdated today
Repository

About understand-customers

A marketing research prompt for founders and marketers who need to understand an ideal customer before developing Blitz Copy. It guides analysis of customer identity, pain points, aspirations, and language, then turns those findings into copy angles.

Key features

  1. 01Customer identity and goals
  2. 02Pain and frustration analysis
  3. 03Aspirations and emotional outcomes
  4. 04Customer language and beliefs
  5. 05Blitz Copy angle brainstorming

Use cases

  1. 01Researching an ideal user before writing copy
  2. 02Finding emotional hooks for product messaging

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/illyism/seo-skills --skill understand-customers

After installing, type/understand-customersin Claude Code to confirm it loaded.

Details

From the project README

For my product/service, [Briefly describe your product/service, e.g., "an AI-powered link building tool"], help me create Blitz Copy by first deeply understanding my ideal user. Answer these questions:

  1. Core Identity & Role:

    • Who are they really (e.g., "ambitious SaaS founder," "overwhelmed marketing manager," "freelancer struggling to scale")?
    • What's their primary goal related to the problem my product solves?

  2. Deepest Pains & Frustrations (The "Nightmare Scenario"):

    • What is their current biggest, most visceral nightmare related to [the problem your product solves, e.g., "link building," "content creation," "sales outreach"]?
    • What specific words or phrases do they use to describe this pain?
    • What deep inner thoughts or inner monologue is driving them?
    • What have they tried before that failed or disappointed them? Why?
    • What are the emotional consequences of this pain (e.g., "feeling stuck," "wasting money," "falling behind competitors," "imposter syndrome")?

  3. Unspoken Desires & Aspirations (The "Magic Wand" Outcome):

    • If they could wave a magic wand, what's the ultimate, almost "too good to be true" outcome they dream of regarding [the problem area]?
    • Beyond the functional benefit (e.g., "more backlinks"), what does this outcome mean for them emotionally or in terms of status (e.g., "market leader," "peace of mind," "industry recognition," "freedom")?
    • What would make them feel like they've found a "cheat code" or an "unfair advantage"?

  4. Language & Worldview:

    • What specific jargon, tools, or influencers are part of their world?
    • What's a core belief they hold about [the problem area] that my product can affirm or satisfyingly challenge?

Based on these insights, let's brainstorm initial Blitz Copy angles (Identity Triggers, Emotional Hooks, Pattern Interrupts, Dopamine-Driven Payoffs).

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