mcpField
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usage-to-value-map

usage-to-value-map

github.com/gtmagentsMarketing & growth42864 installsUpdated 30w ago
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About usage-to-value-map

A skill for mapping product usage signals to business outcomes and recommended customer plays. It helps teams prepare executive readouts, prioritize adoption efforts, and provide quantified value evidence for renewals or expansions.

Key features

  1. 01Telemetry event and adoption mapping
  2. 02Usage signals linked to business KPIs
  3. 03Cohort and customer benchmarking
  4. 04Usage patterns mapped to recommended plays
  5. 05Narrative template for value stories
  6. 06Dashboard and stakeholder-sharing templates

Use cases

  1. 01Prepare executive product-value readouts
  2. 02Prioritize adoption work from usage patterns
  3. 03Support renewal and expansion with value evidence

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill usage-to-value-map

After installing, type/usage-to-value-mapin Claude Code to confirm it loaded.

Details

From the project README

Usage-to-Value Map Skill

When to Use

  • Preparing exec readouts showing how product usage ties to business outcomes.
  • Prioritizing adoption plays based on feature depth, collaboration, or workflow coverage.
  • Equipping sales/CS with quantified value proof for renewal/expansion cycles.

Framework

  1. Telemetry Layer – identify key events, feature usage, seat adoption, and integration data.
  2. Value Drivers – map telemetry to business KPIs (time saved, revenue uplift, compliance risk).
  3. Benchmarking – compare against cohort medians, champions, or best-in-class customers.
  4. Signal→Play Mapping – tie usage patterns to recommended plays (exec briefing, enablement, upsell).
  5. Narrative Template – structure story: context → usage signal → value proof → action.

Templates

  • Usage-to-value canvas (signal, KPI, benchmark, recommended play).
  • Dashboard outline with spark lines + annotations for exec consumption.
  • Email/slide snippet for sharing value proof with stakeholders.

Tips

  • Blend quantitative telemetry with qualitative proof (quotes, case studies) for credibility.
  • Update benchmarks quarterly to reflect product releases and customer mix.
  • Pair with build-land-adopt-expand-plan and prepare-board-readout for consistent storytelling.

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