About value-story-framework
A marketing skill for turning discovery findings into quantified value narratives. It provides structures and templates for executive briefings, RFP sections, and ROI/TCO analysis, with explicit assumptions and proof points.
Key features
- 01Quantified impact headline
- 02Driver pillars and evidence
- 03Execution plan and decision ask
- 04Value narrative and ROI/TCO templates
- 05Executive one-pager layout
Use cases
- 01Preparing an executive briefing
- 02Writing an RFP value narrative
- 03Aligning sellers, value engineers, and finance
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/value-story-frameworkin Claude Code to confirm it loaded.
Details
From the project READMEValue Story Framework Skill
When to Use
- Translating discovery insights into quantified impact stories.
- Preparing executive briefings or RFP narrative sections.
- Aligning sellers, value engineers, and finance on assumptions.
Framework
- Headline Impact – state quantified outcome (savings, revenue, risk reduction) with time horizon.
- Driver Pillars – break impact into 3-4 drivers with supporting data or benchmark references.
- Proof Layer – attach customer stories, product metrics, or analyst stats per driver.
- Execution Plan – outline phases, required resources, and success metrics.
- Decision Ask – specify commitments, timeline, and next-step expectations.
Templates
- Value narrative deck outline (headline, drivers, proof, plan, ask).
- ROI/TCO worksheet with inputs, assumptions, scenario toggles.
- Executive one-pager layout for CXO readouts.
Tips
- Keep assumptions transparent; include sensitivity +/- ranges.
- Mirror customer language from discovery to reinforce credibility.
- Pair with
cxo-briefing-kitto ensure outputs land with each stakeholder.
Comments
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