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video-marketing

video-marketing

github.com/kostja94Marketing & growth1.1k3.1k installsUpdated 2d ago
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About video-marketing

A skill for planning video marketing and writing scripts for short- and long-form content. It helps shape hooks, script structures, calls to action, and platform-specific adaptations.

Key features

  1. 01Short- and long-form planning
  2. 02Hook variations and script structures
  3. 03Timestamped long-form scripts
  4. 04Call-to-action placement guidance
  5. 05Platform-specific optimization notes

Use cases

  1. 01Writing a short-form video script with a strong hook
  2. 02Structuring a long-form tutorial or webinar
  3. 03Adapting a script for TikTok, Reels, or YouTube

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/kostja94/marketing-skills --skill video-marketing

After installing, type/video-marketingin Claude Code to confirm it loaded.

Details

From the project README

Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Format: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
  2. Goal: Awareness, consideration, conversion, education
  3. Platform: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

Short-Form vs Long-Form

FormatLengthUsePlatforms
Short-form15–60 secHooks, tips, UGC-style; 90% watch dailyTikTok, Reels, Shorts
Long-form3–15+ minDeep dives; tutorials; Gen Z discovers via short, engages with longYouTube

Optimal short-form length: 31–60 seconds for higher completion rates.

Critical First 3 Seconds

71% of viewers decide within 3 seconds whether to continue. Hook types:

Hook TypeExample
Story-driven"Three months ago, I had zero subscribers..."
Contrarian"Everyone says X. Here's why they're wrong."
Question"Why do 90% of startups fail at this?"
Result-focused"I went from 0 to 10K in 30 days. Here's how."

Script Structure (Short-Form)

Hook (0–3 sec) → Problem (3–15 sec) → Solution (15–45 sec) → CTA (final 5 sec)

Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.

Platform-Specific Hooks

PlatformHook LengthNotes
TikTok2 secondsHigh energy; 4,000-char captions for SEO
Instagram Reels3 secondsPolished aesthetics; penalizes TikTok watermarks
YouTube Shorts3–5 secondsSearchable titles; keyword-rich descriptions

UGC-Style Content

  • Authenticity > polish: UGC-style generates 50%+ of engagement
  • Trust: 86% of consumers trust brands publishing UGC more than polished ads

Long-Form Script Structure

  • Hook (0–30 sec): Promise; why watch
  • Intro (30–60 sec): Context; what you'll cover
  • Body: Sections with clear transitions
  • CTA: Subscribe; link; next step
  • Outro: Recap; repeat CTA

Output Format

  • Format (short vs long) recommendation
  • Hook options (2–3 variants)
  • Script (timestamped if long-form)
  • CTA placement
  • Platform optimization notes

Related Skills

  • tiktok-captions: TikTok caption, video specs, script
  • tiktok-ads: TikTok ad creative
  • content-marketing: Video as content format; repurposing
  • youtube-seo: YouTube SEO, description, thumbnail (platform skill)
  • video-optimization: Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube

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