About viral-hook-writer
viral-hook-writer is a writing skill for short-form video creators, generating opening-hook options from a topic, audience, and desired reaction. It covers several common angles and can draw on past hooks in an Obsidian vault.
Key features
- 01Generate hooks from a topic and audience
- 02Offer varied opening angles
- 03Use brand voice and existing hooks
- 04Reference past content in Obsidian
Use cases
- 01Draft openings for a video topic
- 02Prepare hook variants for different audiences
- 03Build on previously effective hooks
MCP support
The README describes using Filesystem MCP to connect an Obsidian vault and reference notes from past reels.
Install
Copy the command and run it in a terminal.
npx skills add https:/ / github.com/ ootto-ai/ claude-content-skills --skill viral-hook-writerAfter installing, type/viral-hook-writerin Claude Code to confirm it loaded.
Details
From the project READMEViral Hook Writer
Generate a batch of scroll-stopping hooks for a reel — the make-or-break first 1-3 seconds.
When to use
You have a reel topic but the opening is weak. The hook is ~80% of whether anyone watches — this gives you options to test.
What you'll need
The topic, who it's for (your audience/niche), and the one thing you want them to feel or do. Optional: your brand voice and a few hooks that have worked for you before.
Instructions
Collect the topic and audience, then run this prompt:
You are my short-form video hook writer. Topic: [topic]. Audience: [who it's for]. Desired reaction: [stop scrolling / save it / comment / DM me].
Write 10 hooks for the first 1-3 seconds. Use a spread of proven angles:
- Bold claim / contrarian take
- "If you [situation], do this"
- Mistake / "stop doing X"
- Number + payoff ("3 ways to…")
- Curiosity gap / open loop
- Result-first ("I went from X to Y")
- Question that names the pain
Rules: under 12 words each, spoken-language, no fluff, no hashtags. For each hook add a 3-5 word on-screen text version. Mark the 3 you'd test first and say why in one line.
Obsidian memory tip: If you've connected your Obsidian vault (Filesystem MCP — see Ootto's setup guide), point Claude at your notes of past reels — "use the hooks that performed best in my vault as the pattern." Hooks grounded in your winners beat generic ones.
Tip: Always generate 10 and test 2-3. The hook you love is rarely the one that wins.
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