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voice-guidelines

voice-guidelines

github.com/gtmagentsMarketing & growth42869 installsUpdated 30w ago
Repository

About voice-guidelines

A skill for defining and applying brand voice and style standards. It offers frameworks and templates for copy review, localization, and writer onboarding.

Key features

  1. 01Voice pillars and tone ladder
  2. 02Grammar and formatting rules
  3. 03Accessibility and jargon guidance
  4. 04Localization notes and matrices
  5. 05Do/Don't and feedback templates

Use cases

  1. 01Checking copy for consistent tone
  2. 02Localizing content for regions or industries
  3. 03Training writers and agencies on brand standards

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill voice-guidelines

After installing, type/voice-guidelinesin Claude Code to confirm it loaded.

Details

From the project README

Voice & Style Guidelines Skill

When to Use

  • Reviewing copy for tone consistency.
  • Localizing copy for new regions or verticals.
  • Training new writers or agencies on brand standards.

Framework

  1. Voice Pillars – e.g., confident, empathetic, pragmatic (with examples).
  2. Tone Ladder – how tone shifts by channel, funnel stage, or audience.
  3. Style Rules – grammar, punctuation, casing, formatting, banned phrases.
  4. Accessibility – reading level, inclusive language, jargon policy.
  5. Localization Notes – regional terminology, regulatory statements, measurement units.

Templates

  • Do/Don’t example library.
  • Localization matrix (region, language, required changes).
  • Voice feedback form (issue, recommendation, owner).

Tips

  • Revisit guidelines quarterly; align with positioning updates.
  • Pair with message-architecture for consistent structure.
  • Track exceptions (e.g., partner co-branding) to avoid conflicting signals.

Comments

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