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webinars

webinars

github.com/gtmagentsMarketing & growth42890 installsUpdated 30w ago
Repository

About webinars

webinars is a marketing skill for teams planning live webinar series or on-demand workshops. It structures event planning, speaker coordination, promotion, audience engagement, and follow-up, with templates for event materials and nurture campaigns.

Key features

  1. 01Event goals, audience, and KPI planning
  2. 02Timeline and speaker run-of-show
  3. 03Content flow and engagement planning
  4. 04Attendee and no-show follow-up
  5. 05Promotion and nurture templates

Use cases

  1. 01Planning a live webinar series
  2. 02Coordinating speakers and event production
  3. 03Turning webinar recordings into follow-up campaigns

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill webinars

After installing, type/webinarsin Claude Code to confirm it loaded.

Details

From the project README

Webinars Skill

When to Use

  • Launching a live webinar series or on-demand workshop.
  • Coordinating speakers, content, promotion, and follow-up workflows.
  • Repurposing webinar assets into nurture campaigns.

Framework

  1. Event Blueprint – define topic, audience, speakers, desired CTA, success KPIs.
  2. Timeline – 4 weeks out (announce + landing page), 2 weeks (promo cadence), 1 week (dry run), day-of (tech checks), post-event (follow-up within 24h).
  3. Content Flow – intro, agenda, value story/demo, customer proof, live Q&A, CTA.
  4. Engagement Tools – polls, chat prompts, Q&A moderation, resource drops.
  5. Follow-Up – segment attendees vs no-shows; deliver recording, slides, and recommended next action.

Templates

  • Landing page copy + form.
  • Speaker briefing + run-of-show.
  • Slide deck template + demo script.
  • Promotional emails (save-the-date, reminders) and paid/organic social posts.
  • Post-event nurture sequence + SDR talk track.

Tips

  • Run a full tech rehearsal with every presenter, even for repeat speakers.
  • Offer both live Q&A and moderated chat to capture different engagement styles.
  • Publish the on-demand version within 24 hours to maximize follow-up velocity.
  • Track attendee questions to seed future content and campaigns.

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