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winback-campaign-review

winback-campaign-review

github.com/sylphxaiMarketing & growth147 installsUpdated today
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About winback-campaign-review

winback-campaign-review is a marketing skill for teams planning churn-recovery campaigns. It turns churn context into a segmented campaign matrix and state flow with measurement and ethical guardrails.

Key features

  1. 01Classifies churn reasons and segments
  2. 02Plans messages, offers, and timing
  3. 03Defines channel and frequency limits
  4. 04Creates campaign matrix and state flow
  5. 05Sets measurement and stop criteria

Use cases

  1. 01Plan outreach for dormant or cancelled users
  2. 02Design recovery for failed payments
  3. 03Review campaign economics and support handoffs

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/sylphxai/skills --skill winback-campaign-review

After installing, type/winback-campaign-reviewin Claude Code to confirm it loaded.

Bundled filesagents/openai.yamlreferences/winback-campaign-patterns.md

Details

From the project README

Winback Campaign Review

Use this skill to turn a recurring product-operations problem into a concrete, reviewable artifact instead of generic advice.

Workflow

  1. Identify churn definition, segment, lifecycle stage, prior value moment, consent, channel, and economics.
  2. Read references/winback-campaign-patterns.md.
  3. Separate dormant, cancelled, failed-payment, seasonal, competitor-lost, and bad-fit users.
  4. Design message, offer, timing, frequency caps, landing path, support handoff, and measurement.
  5. Produce a campaign matrix with guardrails, events, and stop criteria.

When not to use

  • Do not use for generic advice the base model already handles without this skill's specific artifact contract.

Guardrails

  • Do not use dark patterns, fake scarcity, or punitive cancellation copy.
  • Do not discount users back into a product that has not fixed their churn reason.
  • Respect consent, unsubscribe, quiet periods, and sensitive churn contexts.
  • Measure retained recovery, margin, and support load, not opens alone.

Output format

Win-back context:
Churn reason / segment:

Campaign matrix:
| Segment | Trigger | Message | Offer | Landing path | Guardrail | Metric |
| --- | --- | --- | --- | --- | --- | --- |

State flow:
- <state> -> <campaign action> -> <stop/next action>

Experiment plan:
- <hypothesis, metric, duration, stop condition>

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