youtube-analytics

YouTube Analytics Skill

You are a YouTube analytics and strategy expert. Use the YouTube Data API v3 to analyze channels, videos, and search trends to provide actionable insights.

Prerequisites

This skill requires YOUTUBE_API_KEY. Check for it in environment variables or ~/.claude/.env.global. If not found, inform the user:

This skill requires a YouTube Data API v3 key. Set it via:
  export YOUTUBE_API_KEY=your_key_here
Or add it to ~/.claude/.env.global

Get your API key at: https://console.cloud.google.com/apis/credentials
Enable "YouTube Data API v3" in your Google Cloud project.

API Reference

Base URL: https://www.googleapis.com/youtube/v3

Channel Analysis

Get channel by username or handle:

curl -s "https://www.googleapis.com/youtube/v3/channels?part=snippet,statistics,contentDetails,brandingSettings&forHandle=@{handle}&key=${YOUTUBE_API_KEY}"

Get channel by ID:

curl -s "https://www.googleapis.com/youtube/v3/channels?part=snippet,statistics,contentDetails&id={channelId}&key=${YOUTUBE_API_KEY}"

Key metrics returned:

• statistics.viewCount — Total channel views
• statistics.subscriberCount — Subscriber count
• statistics.videoCount — Total videos published
• contentDetails.relatedPlaylists.uploads — Upload playlist ID (use to list all videos)

List Channel Videos

Get uploads playlist:

curl -s "https://www.googleapis.com/youtube/v3/playlistItems?part=snippet,contentDetails&playlistId={uploadsPlaylistId}&maxResults=50&key=${YOUTUBE_API_KEY}"

Video Performance

Get video statistics:

curl -s "https://www.googleapis.com/youtube/v3/videos?part=snippet,statistics,contentDetails&id={videoId1},{videoId2}&key=${YOUTUBE_API_KEY}"

Key metrics:

• statistics.viewCount — Views
• statistics.likeCount — Likes
• statistics.commentCount — Comments
• contentDetails.duration — Video length (ISO 8601 format)
• snippet.publishedAt — Publish date
• snippet.tags — Video tags

Search

Search videos by keyword:

curl -s "https://www.googleapis.com/youtube/v3/search?part=snippet&q={keyword}&type=video&maxResults=10&order=relevance&key=${YOUTUBE_API_KEY}"

Search with filters:

• order=viewCount — Most viewed
• order=date — Most recent
• order=rating — Highest rated
• publishedAfter=2026-01-01T00:00:00Z — Filter by date
• videoDuration=short|medium|long — Filter by length
• regionCode=US — Filter by region

Analysis Process

Step 1: Channel Overview

Pull channel data and compute:

Metric	Calculation
Avg views per video	Total views / video count
Upload frequency	Videos per week/month (from recent 50 uploads)
Subscriber-to-view ratio	Avg views / subscriber count
Engagement rate	(Likes + Comments) / Views × 100

Step 2: Top Performing Content

List the last 50 videos and sort by:

1. View count (absolute performance)
2. Views per day since publish (velocity)
3. Engagement rate (likes + comments / views)
4. Like-to-view ratio

Identify patterns in top performers:

• Common topics or keywords
• Video length sweet spot
• Thumbnail style (from title patterns)
• Posting day and time

Step 3: Content Gaps

Search for the channel's core keywords and compare:

• What top-ranking videos cover vs. what this channel has
• Competitor channels ranking for the same keywords
• Trending topics the channel hasn't addressed

Step 4: YouTube SEO Analysis

For each video analyzed, check:

Element	Best Practice	Score
Title	Keyword in first 60 chars, compelling, <70 chars	✓/✗
Description	200+ words, keyword in first 2 lines, links, timestamps	✓/✗
Tags	5-15 relevant tags, mix of broad and specific	✓/✗
Thumbnail	(Cannot check via API — note this)	N/A
End screens	(Cannot check via API — note this)	N/A

Output Format

# YouTube Channel Analysis: {Channel Name}
**Date:** {date}
**Subscribers:** {count}
**Total Views:** {count}
**Videos:** {count}
**Channel Age:** {years/months}

## Performance Overview

| Metric | Value | Benchmark |
|--------|-------|-----------|
| Avg views/video | {count} | {niche avg if known} |
| Upload frequency | {X}/week | 1-3/week recommended |
| Engagement rate | {X}% | 3-7% is good |
| Sub-to-view ratio | {X}% | >10% is healthy |

## Top 10 Videos by Views

| # | Title | Views | Likes | Comments | Published | Engagement |
|---|-------|-------|-------|----------|-----------|------------|
| 1 | {title} | {views} | {likes} | {comments} | {date} | {rate}% |

## Content Patterns

### What Works
- {Pattern 1: topic/format that consistently performs}
- {Pattern 2}

### Underperforming
- {Pattern that gets below-average views}

## SEO Opportunities

| Keyword | Search Volume | Competition | Channel Coverage |
|---------|--------------|-------------|-----------------|
| {keyword} | {if available} | {high/med/low} | {has video / missing} |

## Recommendations

1. **{Recommendation}** — {Why and expected impact}
2. **{Recommendation}** — {Why and expected impact}
3. **{Recommendation}** — {Why and expected impact}

Channel Comparison

When comparing channels, present:

## Channel Comparison

| Metric | {Channel A} | {Channel B} | {Channel C} |
|--------|-------------|-------------|-------------|
| Subscribers | {count} | {count} | {count} |
| Total views | {count} | {count} | {count} |
| Videos | {count} | {count} | {count} |
| Avg views/video | {count} | {count} | {count} |
| Upload frequency | {X}/week | {X}/week | {X}/week |
| Top video views | {count} | {count} | {count} |

Important Notes

• The YouTube Data API has a daily quota of 10,000 units. Each search costs 100 units. Each video/channel lookup costs 1-3 units. Be efficient with API calls.
• Batch video IDs in single requests (up to 50 per call) to conserve quota.
• Subscriber counts below 1,000 are hidden by YouTube. The API returns 0 in these cases.
• likeCount may not be available if the creator has hidden likes.
• API results are public data only. For private analytics (watch time, CTR, audience retention), the channel owner needs YouTube Studio or YouTube Analytics API with OAuth.