Skills
97,501 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
One-command multilingual blog creation. Writes a blog post, translates it into user-specified languages, applies cultural adaptation, and emits hreflang tags, sitemap entries, and a CMS-ready language map. The complete write-to-publish pipeline for international content. Orchestrates blog-write, blog-translate, blog-localize, and (optionally) seo-hreflang. Use when user says "multilingual blog", "blog multilingual", "write in multiple languages", "international blog", "mehrsprachiger Blog", "blog multilingue", "blog multilingue", "create blog in German and French".
Create and manage writing personas with NNGroup 4-dimension tone framework (Funny-Serious, Formal-Casual, Respectful-Irreverent, Enthusiastic-Matter-of-fact). Personas define readability targets, sentence length distribution, vocabulary tier, contraction frequency, and summary box label. Used by blog-write and blog-rewrite to enforce consistent voice. Use when user says "persona", "voice", "tone", "writing style", "brand voice", "create persona", "use persona".
Rewrite and optimize existing blog posts for Google rankings (December 2025 Core Update, E-E-A-T) and AI citations (GEO/AEO). Full rewrite for both Google rankings AND AI citations. For AI-citation-only audit (no Google work), use blog-geo instead. Replaces fabricated statistics with sourced data, applies answer-first formatting, adds Pixabay/Unsplash images, generates built-in SVG charts, injects FAQ schema, performs AI content detection, adds citation capsules and information gain markers, and updates freshness signals. Works with any blog format (MDX, markdown, HTML). Use when user says "rewrite blog", "optimize blog", "update blog", "improve blog", "fix blog", "refresh blog post", "blog optimization".
Amazon-style Working-Backwards PRFAQ: a future press release plus internal and external FAQs that stress-test a product concept before any building begins. Produces prfaq.md in the configured output folder. Use when the user says: "write a PRFAQ", "working backwards", "press release", "future press release", "stress-test the concept", "validate the idea before building", "internal FAQ", "external FAQ", "Amazon-style product brief", or "PRFAQ for [product/feature]". Also use when someone wants to clarify or update an existing PRFAQ, or validate a draft against the Working-Backwards criteria. Supports three intents: Create / Update / Validate.
Schedule, create, and manage social media posts via the Buffer GraphQL API. Use this skill when the user wants to post to social media through Buffer, schedule posts, create ideas, list channels, retrieve posts, or manage their Buffer queue. Triggers on: Buffer, schedule a post, publish to social media, Buffer API, social media queue, Buffer channels, create Buffer post, Buffer idea, or any mention of posting to LinkedIn/Twitter/Instagram/Facebook/Bluesky/Threads/Pinterest/Mastodon/YouTube/TikTok via Buffer.
Upgrade marketing, content, SEO/AEO/GEO, and revenue skills so changes are judged by platform analytics instead of vibes. Use when applying closed-loop learning to X, YouTube, SEO, AEO/GEO, outbound, paid creative, or revenue workflows.
Reduce friction and effort in an offer to increase its perceived value. Use when users feel overwhelmed, drop-off is high, or the offer feels too complex. Maps friction points, removes unnecessary steps, adds templates, and suggests automation and done-for-you elements.
When the user wants to prospect around conferences, trade shows, dinners, or networking events. Also use when the user says 'conference outreach,' 'event follow-up,' 'book meetings at a conference,' 'host a dinner,' 'trade show strategy,' 'event ROI,' 'booth strategy,' 'conference plan,' 'networking strategy,' 'speaking opportunity,' 'after-party networking,' or 'co-sponsor.' For general multi-channel sequencing, see outbound-sequence. For warm intros from event connections, see referral-intro. For LinkedIn engagement around events, see linkedin-outreach.
Research a company or idea, define the Ideal Customer Profile, and route to the right next step — either mapping the TAM or finding leads/prospects directly. The entry point for any "find me leads", "map my market", or "who should I sell to" request. Auto-loads when a user provides a company URL or idea and asks for leads or market mapping.
Qualifies inbound leads against full ICP criteria — company size, industry, use case fit, role/seniority of the person. Checks CRM and existing customer base for duplicates and existing relationships. Outputs a scored CSV with qualification status, reasoning, and pipeline overlap flags. Tool-agnostic — works with any CRM, enrichment tool, or data source.
When the user wants to analyze local search competitors, benchmark against map pack rivals, or understand why competitors outrank them. Also use when the user mentions "competitor analysis," "who's outranking me," "competitor GBP," "local competition," or "competitive audit." For geogrid-specific ranking data, see geogrid-analysis. For general map pack strategy, see map-pack-optimization.
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context.
Respond to Google, Yelp, and industry reviews in the owner's voice -- gracious on the 5-stars, masterful on the 1-stars. Handles the angry customer, the unfair review, the fake review, and the one that mentions a legal or health issue. Every response written for the thousand future customers reading it.
Chinese AI/tech writing de-AI editor for posts, X/Twitter threads, technical essays, product notes, model reviews, and public-writing drafts. Use when the user asks to 去AI味, 改得像本人, 写推特post, 精修中文AI技术文章, or complains about AI-flavored shells such as 不是A而是B, 真正/其实/本质上, 更重要的是, 冒号讲义腔, 空泛总结, 顺滑但没作者判断的稿子.
Pull real SEO metrics for any domain using Apify scrapers for Semrush and Ahrefs data. Gets domain authority, organic traffic estimates, keyword rankings, backlink profiles, top performing pages, and auto-discovers competitors from keyword overlap. No Semrush/Ahrefs subscription needed — uses Apify actors that scrape public pages.
Set up a complete outbound email campaign in Smartlead. Asks the user for campaign goal, audience, messaging, schedule, and mailbox allocation. Creates the campaign, adds leads, saves email sequences, sets schedule, and assigns available mailboxes. Use when a user wants to launch email outreach via Smartlead.
Audit crawlability, indexability, HTTPS and redirects, Core Web Vitals, mobile parity, metadata, canonicals, structured data, and internal architecture using Semrush Site Audit data, separating confirmed defects from analyst judgment. Use when the user asks for a technical SEO audit or a site health check, why pages are not indexed, or why a site is losing search visibility for technical reasons.
Generate AI short-video scripts, shot breakdowns, visual prompts, caption copy, and prompts ready to enter video-generation testing. Use it to quickly turn a topic into an executable video plan, especially for short-video topic selection, storyboard scripts, AI video prompts, Yijia/Sora/Grok text-to-video testing, image-to-video testing, and structured planning of viral short videos.
Extract, suggest, and sync tags and categories for blog posts across all major CMS platforms. Supports WordPress REST API, Shopify GraphQL, Ghost Content API, Strapi REST/GraphQL, and Sanity GROQ. Generates tag suggestions from content analysis (keyword frequency, heading extraction, semantic grouping), enforces minimum post-count thresholds to prevent thin tag archives, and syncs taxonomy via authenticated API calls. Use when user says "tags", "categories", "taxonomy", "tag suggestions", "sync tags", "WordPress tags", "Shopify tags".
Scan support tickets, Slack channels, NPS scores, and usage patterns to flag accounts showing early churn indicators. Produces a weekly risk scorecard with severity tiers, root cause hypotheses, and suggested save plays per account. Designed for seed/Series A teams where the founder or a single CSM manages all accounts manually.
Use this skill ANY TIME the user asks about a specific company. Triggers: "tell me about [company]", "research [company]", "what does [company] do", "who is [company]", "look up [company]", "company deep dive", "due diligence on [company]", "background on [company]", "dig into [company]", "analyze [company]", or evaluating a company for investment, partnership, or sales. MUST be used instead of answering from memory — fetches real-time web data (funding, leadership changes, product launches, news) your training data lacks. Use even for well-known companies. Produces a sourced 360° report covering funding, leadership, product/tech, market position, news, and strategic outlook with dates and URLs. Do NOT use for multi-company competitor monitoring (use competitor-intel) or meeting prep with attendees (use meeting-prep).
When the user wants to create, write, or improve a newsletter for developer audiences. Trigger phrases include "newsletter," "email marketing," "developer email," "weekly digest," "dev newsletter," "email subscribers," "newsletter growth," or "email list."
Expert in building and managing thriving Discord communities. Covers server architecture, role systems, bot ecosystems, engagement features, and moderation at scale. Understands Discord-specific culture and patterns. Use when "discord server, discord community, discord setup, discord bots, discord moderation, discord channels, " mentioned.
Use when writing or coaching a spoken brand pitch, such as an elevator pitch, one-liner, founder intro, or 10, 30, and 60 second variations, or when a pitch sounds written rather than spoken. Keywords - elevator pitch, one-liner, verbal pitch, StoryBrand SB7, Duarte Sparkline, Westfall CLARITY, Raskin strategic narrative, Golden Circle.
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions “email sequence,” “drip campaign,” “nurture sequence,” “onboarding emails,” “welcome sequence,” “re-engagement emails,” “email automation,” “lifecycle emails,” “trigger-based emails,” “email funnel,” “email workflow,” “what emails should I send,” “welcome series,” or “email cadence.” Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.
Make a founder video with Pexo — built for solo founders and small teams. Describe your story, product, or pitch (or paste your site) and Pexo writes the script, generates the shots, picks the models, and returns a finished, publish-ready founder video with music — for fundraising, Product Hunt, or your personal brand. Use for founder content: "founder video", "solo founder video", "founder pitch video", "founder story". NOT for paid ad campaigns (use the video-ad skill).
Detect buying intent from job postings. When a company posts a job in your problem area, they've allocated budget and are actively thinking about the problem. This skill finds those companies, qualifies them, extracts personalization context, and outputs everything to a Google Sheet. Does NOT do outreach — just delivers qualified leads with reasoning.
Conduct structured market research for a solopreneur business. Use when sizing a market, understanding industry dynamics, mapping the competitive landscape broadly, identifying trends, or building customer personas from external data. Covers TAM/SAM/SOM estimation, free data sources, trend analysis, and persona construction. Trigger on "research this market", "how big is this market", "understand the industry", "market trends", "who are the players in this space", "market analysis".
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions “PPC,” “paid media,” “ROAS,” “CPA,” “ad campaign,” “retargeting,” “audience targeting,” “Google Ads,” “Facebook ads,” “LinkedIn ads,” “ad budget,” “cost per click,” “ad spend,” or “should I run ads.” Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.
Build or critique an audience-understanding artifact—research-based user personas, a Jobs-to-Be-Done framing, or the choice between them. Grounds the work in real research (never invented demographic fiction), keeps only detail that changes a decision, and picks the lens by research objective, stage, and resources. Applies the always-true core and gates context-dependent decisions (personas vs. JTBD vs. both, research-based vs. proto, how many personas, which details, segmentation depth, AI's role). Trigger when asked to create user personas, define a target audience/segment, apply Jobs-to-Be-Done, decide who the product is for, or review existing personas.
Every KDP Niche Finder bucket as a local research database — rank niches across buckets Trigger phrases: `find a kdp niche`, `rank kdp niches`, `which book niche is rising`, `kdp niche research`, `best low-content book niche`, `use kdpnichefinder`, `run kdpnichefinder`.
Produces professional AI product photography — clean e-commerce shots, lifestyle scenes, hero images, macro detail shots, and flat lays — as generation-ready prompt specs, and generates the files via FAL.ai fal-ai/nano-banana-pro when the automation is configured. Use when the user says 'product photos', 'shots of my product', 'images for my store / listing / landing page', 'hero image for my product', 'lifestyle photos', or shares a product needing marketing imagery. Produces one prompt-spec block per shot (shot type, lighting, background, composition, aspect ratio, negative constraints) with a shot list, variant plan, and file-naming conventions; runs docs/creative_cli.py product when FAL_API_KEY is set.
Give Claude any viral reel (a link or a file) and it studies the whole thing—frame by frame plus the transcript—then breaks down exactly why it works: the hook, the beat structure, the pacing, and the on-screen visuals. Use when the user says “study this reel”, “break down this video”, “analyze this reel”, “why did this go viral”, “what’s the structure of this”, or pastes a reel/TikTok/Short link and wants to model it.
Set up and run Airtable-based sales operations and CRM workflows — pipeline management, account and renewal management, deal desk, RFP / tender pipelines, partner CRMs, sales forecasting, vertical CRMs (real estate, mortgage, brokerage, capital markets, public works, nonprofit), and AI-native lean stacks (Clay-equivalent enrichment, AI-assisted outbound, conversation-intel ingestion). Use when the user wants to track deals, manage accounts, build a pipeline, run a deal desk, coordinate partners, manage RFPs, or build an AI-forward GTM stack. Defaults to augmenting existing CRMs (Salesforce / HubSpot); also supports Airtable-as-CRM and AI-native stacks. Asks scope first. Commercial workflows only; post-sale support belongs to a future customer-success skill.
Optimize content for AI Overviews (formerly SGE), ChatGPT web search, Perplexity, and other AI-powered search experiences. Generative Engine Optimization (GEO) analysis including brand mention signals, AI crawler accessibility, llms.txt compliance, passage-level citability scoring, and platform-specific optimization. Use when user says "AI Overviews", "SGE", "GEO", "AI search", "LLM optimization", "Perplexity", "AI citations", "ChatGPT search", or "AI visibility".
Deep understanding of TikTok, YouTube, Instagram, and Facebook algorithms for 2025-2026. PROACTIVELY activate for: (1) Algorithm optimization, (2) Platform-specific strategy, (3) Content distribution understanding, (4) Engagement signal optimization, (5) Cold start strategies, (6) Trending and discovery, (7) Hashtag and SEO strategy, (8) Posting time optimization, (9) Cross-platform differences. Provides: Algorithm signal breakdowns, platform comparisons, optimization strategies, posting schedules, hashtag strategies, and discovery mechanisms.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.