Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Use this skill to grade running ads as Red (stop), Yellow (hold), or Green (scale), detect creative fatigue, analyze LTV:CAC, and recommend scaling actions. Trigger it when reviewing campaign exports or deciding what to kill, keep, or scale.
Use this skill when drafting, localizing, reviewing, or QA-checking Arabic copy, dialect choice, bilingual Arabic-English text, RTL UI copy, WhatsApp, SMS, push, email, ad copy, landing pages, support scripts, and sales follow-up across Arab markets.
Build and manage marketing catalogs, landing pages, and multi-step funnels with your AI agent. Create catalogs from JSON schemas, publish them instantly, run A/B tests with weighted variants, and track visitor analytics — all through conversation. Use when: (1) Creating or updating a catalog/funnel/landing page, (2) Checking analytics like visitors, conversions, and drop-off rates, (3) Running A/B tests on different catalog versions, (4) AI-routing visitors to the right catalog variant with natural language hints, (5) Managing API keys for team access, (6) Uploading videos for catalogs, (7) Viewing individual visitor journeys, (8) Reviewing response distributions for form fields, (9) Creating sandboxes to safely edit catalogs without affecting production, (10) Using the element inspector to get exact component references for AI agents, (11) Submitting form data headlessly via the Agent API for AI agent integrations, (12) Uploading and compressing images for fast loading, (13) Authoring catalogs as TypeScript files with full type safety, (14) Uploading and hosting downloadable files (PDFs, ZIPs, docs) with credit-based billing, (15) Building custom interactive UI with the CatalogKit global API bridge (window.CatalogKit) for inline scripts, real-time field access, and multi-form isolation, (16) AI agents can fill out catalog forms step-by-step via the stateful Agent Session API, (17) Configuring advanced Stripe checkout with 3D Secure verification and authorization holds for free trial funnels, (18) Previewing catalogs locally with hot reload before deploying to cloud, (19) Using local file references (images, videos, scripts) that auto-upload to CDN on push, (20) Adding cart and checkout to funnels with built-in cart UI (floating button, slide-out drawer, order summary) and Stripe payment integration, (21) Validating catalog schemas locally before pushing, (22) Scaffolding new catalogs from templates, (23) Diffing local vs remote catalog schemas, (24) Testing real Stripe checkout locally with your own test keys, (25) Monitoring local dev events (page views, field changes, checkout) via SSE stream for AI agent testing. Triggers: catalog funnel, catalog kit, funnel builder, landing page, lead capture, create catalog, catalog analytics, conversion funnel, form builder, ab test, catalog api, ai routing, variant routing, hint routing, sandbox, element inspector, devtools, image upload, image compression, webp, typescript, ts config, file upload, file download, downloadable, hosted files, CatalogKit, window.CatalogKit, global api, inline script, html script, custom ui, api bridge, multi-form, agent api, headless form, agent session, form submission api, stripe checkout, 3d secure, 3ds, free trial, payment verification, trial end behavior, billing server, stripe webhooks, local dev, local preview, dev server, hot reload, local assets, local files, catalogs dev, cart, shopping cart, cart sidebar, cart drawer, checkout page, order summary, page offer, offer acceptance, add to cart, cart button, payment page, order bump, upsell, catalog validate, catalog init, catalog diff, catalog open, scaffold template, visibility conditions, debug panel, form state debug, validation overlay, local checkout, stripe test mode, dev events, event stream, local analytics, sse events
When the user wants a full YouTube channel health check, growth diagnosis, strategic review, or wants to identify why their channel is stalling. Also use when the user says 'audit my channel,' 'channel review,' 'why is my channel not growing,' 'channel health check,' 'what's wrong with my channel,' 'growth blockers,' 'YouTube audit,' 'channel diagnosis,' 'strategic review.' For single video analysis, see video-analysis. For strategic repositioning, see channel-strategy.
Use this skill to discover and score online communities across Reddit, Slack, Discord, Facebook, LinkedIn, and independent forums. Trigger it when finding where a target audience gathers, planning organic participation, partnerships, or community-led go-to-market.
Create sophisticated, Apple-inspired web interfaces with refined aesthetics and corporate elegance. Emphasizes generous whitespace, ultra-precise typography, asymmetric layouts, and purposeful interactions. Combines minimalist design philosophy with premium brand execution. Use when building premium landing pages, marketing sections, product showcases, or corporate interfaces that demand visual sophistication beyond standard business UI.
The strategy layer for making short-form video actually go viral — pick the goal, manufacture the emotion that drives it, then build the hook + funnel around it. Use when the user says "go viral", "make it go viral", "why isn't my content getting views", "how do I get more reach / saves / shares / followers", "my reels flop", "viral strategy", "what makes a reel go viral", or "how do I grow on Instagram / TikTok / Shorts". This is the WHY/strategy above the tactical skills (viral-hook-writer writes the hook; this decides what to make it about and why).
Google Search Console data analysis and site management via google-search-console-cli. Use when the user wants to check search performance, analyze queries, inspect URL index status, manage sitemaps, or view site properties. Triggers: "Search Console", "search performance", "search queries", "GSC", "index status", "URL inspection", "sitemap", "search analytics", "impressions", "CTR", "search appearance".
Run a keyword research workflow on a topic or domain — existing rankings, keyword ideas from a seed, intent classification, filtering by volume, difficulty, CPC and business value, then clustering by topic. Use when the user asks for keyword research, keyword ideas, search volume or keyword difficulty, or which keywords to target
Lazyweb is the design-evidence skill for AI coding agents. Use it when designing, critiquing, or changing product UI — it provides real app screenshots, competitor references, best practices, quick examples, creative cross-category ideas, paywall optimization guidance, and mobile growth + monetization A/B test context. Routes to the right Lazyweb mode (design workflow, quick search, update, flowchart, or A/B test research) using MCP tools and the Lazyweb server at https://www.lazyweb.com/mcp. Use before designing any screen when you need design evidence instead of training-data vibes.
Generate complete semantic content briefs for local SEO content — location pages, service pages, blog posts, FAQ content, and pillar pages. Use this skill when the user needs a content brief for any piece of local SEO content, has a concept cluster from local-content-strategy and needs to brief the content, asks "what should this page cover", "brief me on [topic] for local SEO", "what concepts should my location page cover", or needs to know what depth to cover each topic at. Also trigger when producing briefs in bulk for a content production run. This skill combines semantic content brief methodology (concept coverage, entity requirements, depth assignments, question mapping) with local SEO specificity (geo-modified entities, local intent signals, GBP-to-page consistency, local schema requirements, AI visibility considerations). Output is a complete brief that a writer or Claude CLI generation loop can execute directly.
Use when: after launch, you need to analyze user growth, define growth strategies, diagnose product health, or optimize each stage of AARRR. Do NOT use when: the product is not yet launched, or you only need single-metric analysis without the full funnel.
Use when: defining a growth strategy, optimizing growth metrics, breaking through growth bottlenecks, or designing a systematic growth plan. Do NOT use when: the product is still in validation and not yet launched, or only a single channel needs optimization rather than a systematic plan
Use when: you need to clarify product positioning, design a business model, plan revenue streams, set pricing strategy, or forecast profitability. Do NOT use when: product positioning is already clear and you only need to execute without repositioning
Multi-client outbound for lead gen agencies — infrastructure architecture, client isolation, domain strategy, warmup at scale, white-labeling, unified reporting, client onboarding playbooks, and cross-client operations. Use when one client's domain reputation is dragging down others, new client onboarding takes too long, mailbox warmup isn't scaling across clients, can't isolate sending infrastructure per client, or need a repeatable playbook for agency-wide reporting. Do NOT use for Smartlead-specific platform config (use /sales-smartlead), single-domain deliverability (use /sales-deliverability), or individual campaign strategy (use /sales-cadence).
Configure, set up, or repair AI Call Scoring (a.k.a. Call Coaching / Coaching Competencies) on an ECI-enabled Salesforce org. Flips ECICallScoringEnabled via SOAP Metadata API, enables Einstein Generative AI Platform if off, and manages Coaching Competency records (EnablementCompetencyDef Tooling API): install the 6 OOTB set, the 7 Momentum best-practice prompts, or conversationally author/edit/activate/deactivate custom competencies (8-active + 16000/255-char caps). TRIGGER when: user wants to turn on AI Call Scoring or Call Coaching, install OOTB or best-practice competencies, create/edit custom competencies, re-enable after sandbox refresh, or verify/repair partial Call Coaching setup on a 68+ ECI org. DO NOT TRIGGER when: no ECI license (direct to Agentforce for Sales), user wants to enable ECI/Momentum themselves (out of scope — Setup), Pipeline Management (use sales-agentforce-pipeline-management-configure), or custom agent (use agentforce-generate).
The Salla app's App Store listing page (the page merchants see before installing). Use when customizing that listing page. Build it via the `app_page_builder` MCP tool as an ordered list of blocks; editing a block's elements writes shared listing content (name, description, logo, screenshots, benefits) into the app's draft publication. Prerequisite: call `app_publish action=open` first to create the draft — the builder is disabled until then. Upload media with `salla_upload`. Draft/publish flow and `short_description` → salla-publication-consistency. Schemas → salla-docs.
Master SEO orchestrator with 24 specialized sub-skills across 9 categories. Comprehensive SEO analysis for any website or business type. Performs full site audits, single-page deep analysis, technical SEO checks (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T framework), image optimization, sitemap analysis, site architecture planning, AI search optimization (GEO for ChatGPT, Perplexity, AI Overviews), backlink analysis, keyword research, SERP tracking, and AI visibility monitoring. Industry detection for SaaS, e-commerce, local business, publishers, agencies. Triggers on: "SEO", "audit", "schema", "Core Web Vitals", "sitemap", "E-E-A-T", "AI Overviews", "GEO", "technical SEO", "content quality", "page speed", "structured data", "site architecture", "metadata", "AI SEO", "backlinks", "link building", "keywords", "keyword research", "SERP", "AI visibility", "local SEO", "GBP", "Google Business Profile", "Google Maps", "local pack", "NAP", "local citations", "Ask Maps".
Search Engine Optimization specialist for content strategy, technical SEO, keyword research, and ranking improvements. Use when optimizing website content, improving search rankings, conducting keyword analysis, or implementing SEO best practices. Expert in on-page SEO, meta tags, schema markup, and Core Web Vitals.
Technical SEO audit across 9 categories: crawlability, indexability, security, URL structure, mobile, Core Web Vitals, structured data, JavaScript rendering, and IndexNow protocol. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals", "site speed", or "security headers".
Use this skill to write platform-adapted social posts from a topic using story, observation, contrarian, listicle, past-versus-present, hand-raiser, launch, meme, and carousel templates. Trigger it when drafting new social posts without a long-form source to repurpose.
WeChat Official Account publishing pipeline and layout template library. Provides ready-to-use templates for policy explainers, long-term care, and technical long-form articles; compiles Markdown into HTML with inline styles that can be pasted directly into the WeChat Official Account editor. Also covers the platform's hard constraints — title and summary length, non-clickable external links in the body, over-wide code blocks, cover image cropping, and no edits after publishing — with check_mp.py for pre-publish checks. Writing and polishing are delegated to dedicated skills rather than duplicated. Use when the user wants to lay out a WeChat Official Account article, needs templates, wants to write for the account, wants to convert an existing draft into a publishable form, needs a pre-publish check, or asks about the platform's limits.
Help local fitness coaches promote classes they actually deliver: read their activated DNA, identify product strengths, target customers and pain points, match four types of course promotion content and existing marketing copy frameworks, schedule daily WeChat Moments posts, and write the copy. Use when the user asks how to sell a new class, post about a trial class, create a course promotion plan, or write that day’s course marketing copy. Not for Xiaohongshu posts, training other coaches, automated publishing, or fabricated sales.
Dung khi can biet doi thu dang lam gi va minh dang dung o dau — phan tich 3 tang doi thu truc tiep, gian tiep, thay the; ban do dinh vi, SWOT, benchmark content va gia, khoang trong thi truong con bo trong. Kich hoat khi user nhac 'nghien cuu doi thu', 'phan tich canh tranh', 'doi thu dang chay gi', 'competitive analysis', 'sao doi thu ban re hon minh', 'doi thu moi noi', 'minh thua doi thu cho nao', 'benchmark thi truong'. Dung ca khi user chi gui link fanpage hoac website doi thu va hoi 'xem giup ho dang lam gi'. Khong dung cho — chot dinh vi cho chinh minh thi dung skill 58-positioning; theo doi lien tuc thao luan mang xa hoi thi dung skill 15-social-listening; nghien cuu tep de chay ads thi dung skill 51-audience-research.
Use when choosing or evaluating a brand archetype, defining brand personality or emotional positioning, or combining a primary and secondary archetype. Keywords - Jungian archetypes, 12 archetypes, Hero, Outlaw, Magician, Creator, Lover, Jester, Everyman, Caregiver, Ruler, Sage, Explorer, Innocent, 70/30 rule, Mark and Pearson.
Write, structure, and update a business plan for a solopreneur. Use when creating a plan from scratch, updating an existing plan after a pivot or new phase, or preparing a plan to share with investors, partners, or even just to clarify your own strategy. Covers executive summary, market analysis, competitive positioning, revenue model, operations plan, financial projections, and risk assessment — all adapted for a one-person business. Triggers on "write a business plan", "business plan", "create my plan", "business plan template", "update my business plan", "plan for my business", "investor pitch plan".
Use this skill to map a competitor's organic search footprint with Keywords Everywhere ranking keywords, traffic estimates, and content-theme clusters. Trigger it when comparing SEO visibility, identifying competitor keyword strengths, or preparing deeper content-gap analysis.
Create, schedule, duplicate, inspect, cancel, archive, and troubleshoot Vapi outbound Campaigns. Use for persistent multi-contact calling, CSV or API contact personalization, campaign concurrency, campaign webhooks, pre-dial eligibility, contact outcomes, or rerunning an audience. Do not use for a single call or a simple one-off /call batch.
Master persuasive writing for social media with proven hooks, storytelling frameworks, and psychological triggers. Includes CSV databases with 150+ hooks, power words, carousel structures, and emotional triggers specifically optimized for Instagram swipes and X/Twitter "Read more" clicks. Works with creative-copywriter subagent for intelligent content generation.
Google-grounded SEO/GEO implementation for Search, AI Overviews, AI Mode, crawlability, indexability, snippets, structured data, ecommerce/local details, and agent browsing. Do NOT use for paid ads, rank tracking, non-Google directory tactics, or link schemes.
Generate spec-reliable App Store screenshots from deterministic HTML/CSS panels, with optional AI-generated sticker assets and style grading. Use when the user wants App Store / store listing screenshots, marketing panels with device frames, screenshot localization or translation ("translate my screenshots"), or asks about Apple screenshot sizes and specs. Not for general image generation, social graphics, or capturing in-app screenshots from a simulator.
Senior landing page designer specializing in high-converting pages for SaaS, apps, and services. Use when building landing pages, hero sections, pricing pages, or any conversion-focused marketing page. Always researches current best practices via Perplexity before designing. Includes AI slop detection and cleaning.
Scrapes Google Search AI Overviews (AI Overview / AI Mode) and returns the main search AI Overview highlights for a keyword. Suitable for in-depth research using up-to-date web information, technical Q&A, long-tail product research, and analysis of overseas consumer preferences. Supports single-turn conversations only; for follow-up questions, the agent must summarize the context and submit a new request. Trigger this skill when users mention Google AI, AI Overview, AI Mode, Google AI overviews, Google AI search, in-depth overseas research, long-tail product research, consumer preference analysis, web page highlights, Google AI search, AI Overview, AI Mode, deep research, or consumer preference analysis. Trigger it even if the user does not explicitly mention “Google AI”, as long as their request is to “search Google and summarize web page highlights with AI”.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.