Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Use when the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.
Creates professionally designed B2B SaaS e-books in HTML + CSS, exported as print-ready PDF. 3–10 pages, 9 style presets, 11 page layout types. Trigger when user says "create an ebook", "design a lead magnet", "make a PDF guide", "build a gated content piece", "write a B2B ebook", "design a white paper", "create a nurture asset", or "make a PDF report".
Create incident communication playbooks for outages, data issues, payment failures, store launch problems, privacy incidents, game economy issues, support backlogs, and degraded product experiences. Use when planning status updates, customer notices, internal coordination, postmortems, support macros, incident timelines, or trust-recovery communication.
Write high-converting landing page copy using proven frameworks like PAS (Problem-Agitate-Solution), AIDA, and StoryBrand. Creates headlines, value propositions, CTAs, and full page sections optimized for conversion. Use when users need landing page copy, sales page content, or marketing website text.
Prepare and run a Product Hunt launch end to end — COMPLIANT promotion ONLY: never vote manipulation, rings, bought/incentivized votes, or "please upvote". Grounds every word in the real product, then writes a complete, paste-ready package to `.ulpi/launch/product-hunt/`: `LISTING.md` (every PH field — tagline options ≤ the current limit, description, topics, a gallery shot-list, demo-video outline, the maker's first comment), `PLAN.md` (a T-minus countdown + an hour-by-hour Pacific-time launch-day runbook + the post-launch plan), `OUTREACH.md` (segmented supporter outreach + social posts), and `CHECKLIST.md` (a blocking pre-flight gate). The PH orchestrator of the launch-* family: it owns field specs, policy, and the day-of runbook, and composes the shared `launch-copy` (listing), `launch-outreach` (mode `product-hunt`), and `launch-analytics` (UTM + conversion tracking), degrading to built-in fallbacks if a companion isn't installed. Reads the shared `.ulpi/launch/positioning.md`. Treats Product Hunt as a credibility amplifier, not primary acquisition, and sets realistic expectations. Use when the user wants a full Product Hunt launch prepared and run.
Build, refactor, audit, and validate marketing websites and public product pages. Use this skill whenever the user asks for landing pages, product pages, brand pages, venue pages, campaign pages, conversion flows, hero sections, CTA hierarchy, social proof, metadata, responsive storytelling, media-heavy public pages, SEO-facing UI, or launch pages. Do not use for private dashboards, admin panels, CRM screens, or dense app workflows.
Paid advertising automation for Google Ads, Meta Ads, and other ad platforms. Creates campaigns, optimizes budgets, manages keywords, writes ad copy, and tracks ROAS. Leverages third-party ad management skills when available. Use when the user needs ad campaigns, PPC, SEM, paid traffic, or says 'run ads', 'Google Ads', 'Meta Ads', 'Facebook Ads', 'ad campaign', 'PPC', 'ROAS', or 'paid traffic'.
Social media management and community building automation. Creates content calendars, drafts posts, manages engagement, and builds audience across X/Twitter, LinkedIn, Reddit, Product Hunt, and other platforms. Use when the user needs social media strategy, content scheduling, community building, or says 'social media', 'tweet', 'LinkedIn post', 'Reddit', 'Product Hunt launch', or 'build audience'.
Navigate negotiations as a solopreneur — pricing, scope, terms, and contracts. Use when a prospect pushes back on price, wants to change scope, disputes terms, or when you need to structure a deal that works for both sides. Covers negotiation psychology, common objection responses, BATNA (Best Alternative To a Negotiated Agreement), anchoring, and solopreneur-specific scenarios like rate negotiations and contract terms. Trigger on "negotiate", "negotiation", "they want a discount", "price pushback", "contract negotiation", "how to negotiate", "client wants lower price", "negotiate terms".
Use when discovering niche signals, auditing ICP or won/lost evidence, rescoring accounts, or building account and lead scoring Plays. Triggers on fit scoring, engagement scoring, external proxies, and scoring leakage. Skip pure outreach copy or contributor skill installation tasks.
Audit and safely improve Shopify image alt text for product media, collection images, article featured images, and article inline images. Use when a merchant wants image-specific alt text review, batch planning, required visual inspection, or approved Shopify alt text updates.
Takes a buying signal and generates a personalized multi-channel outreach sequence across email, LinkedIn, and phone. Outputs 4-6 ready-to-send touchpoints over 10-14 days. Optionally drafts email touchpoints via Composio Gmail. Use when asked to write an outreach sequence, build a sales cadence, create a follow-up sequence, personalize outreach for a signal, or generate cold outreach messages. Trigger when a user says "build an outreach sequence for", "write a sales cadence for", "create outreach based on this signal", "they just raised a round write me a sequence", or "generate personalized outreach for".
Content Packaging Workshop — the final step in the writing series. Handles the presentation layer after content is finalized: title polishing, opening hooks, layout optimization, punctuation cleanup (integrates with zan-punct-fix), image suggestions, platform adaptation. Does not change the body content. Six modules can each be triggered independently. Triggers: help me polish the title, this title isn't good enough, how to write the opening, check the layout for me, paragraphs are too dense, punctuation check, review the images, which platform does this article suit, going to publish — run through the packaging, check if there are presentation problems, the content is fine but tiring to read, do a pre-publish check for me. EN: "polish the title", "fix the opening hook", "check layout", "fix punctuation", "review images", "platform formatting", "pre-publish checklist". Not for: body content rewriting (→ humanize-ai / editor-revisor), content quality diagnosis (→ chinese-write-checker), voice calibration (→ voice-dissolver).
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
Write or fix the hook of a papercut reel. Produces the SAY / WRITE / SHOW / ALIGN block, five variants scored with the hook check, the frame-0 cover title and the motion out of the hook. Use for "write a hook for...", or when a reel's first three seconds lose people
Turn a link into a papercut reel script. Researches a sourced facts list, writes the 75-95 word script on the 10-beat spine, a banner fact track, a staging table with one set per banner, and the humour pass. Use for "write the script", "research this repo for a reel"
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.
Design and audit promotion campaigns, offers, discounts, launches, win-back, lifecycle campaigns, app/game events, referral pushes, and seasonal campaigns across audience, eligibility, placement, messaging, fulfillment, measurement, fraud controls, and support readiness. Use when planning campaigns that should grow revenue or retention without dark patterns.
Scrape G2, Capterra, and Trustpilot reviews for your product and competitors, then extract recurring themes, objections, proof points, and exact customer language for use in messaging. Chains review-site-scraper with LLM analysis. Produces a weekly or monthly digest that feeds directly into copywriting, positioning, and sales enablement. Use when a marketing team needs to ground messaging in real customer language.
Publish the approved final video to platforms such as YouTube, Douyin, WeChat Channels, and Xiaohongshu. Use when the user asks to post a video, publish it across platforms, upload to YouTube, post to Douyin/WeChat Channels/Xiaohongshu, or schedule a post. Check the video version, thumbnail, subtitles, title and description, and AI/copyright disclosures for each platform, then prepare a platform-specific publishing package. Upload as private, draft, or scheduled only after the user authorizes each platform, using official APIs, form-filling assistants, or upload tools available at runtime; never publish everywhere with one click. If uploading is unavailable, provide a manual publishing package.
Evidence-based SEO and generative search visibility: technical/content SEO, schema.org / JSON-LD, Core Web Vitals, E-E-A-T, Astro, Cloudflare Workers/Pages, and audits. Use for SEO, robots.txt, sitemaps, canonical, hreflang, meta tags, LCP/INP/CLS, GEO (Generative Engine Optimization), LLMO (Large Language Model Optimization), AEO (Answer Engine Optimization), AI visibility, AI citation / AI citations, AI mentions, generative search, ChatGPT Search, Perplexity, Claude search, AI search optimization, AI Overviews / AI Mode, llms.txt, AI crawler control, citation readiness, entity clarity, and information gain audits. For English requests use this skill; for Japanese use seo-mastery-jp. Load only one.
Use this skill when a B2B or SaaS site needs an SEO content roadmap grounded in commercial reality — the user asks for "topic research", "keyword research", "an SEO content plan", "what should we publish to rank", or wants organic pipeline from Google and AI search rather than traffic. It runs seven phases — business context ingestion, opportunity extraction, keyword validation, SERP qualification, business fit filtering, topic shaping, and prioritization — and produces a tiered, sequenced topic plan ready for briefing. Each phase is also available as its own standalone skill in the library.
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions "LinkedIn post," "Twitter thread," "social media," "content calendar," "social scheduling," "engagement," or "viral content." This skill covers content creation, repurposing, and platform-specific strategies.
Creative Designer skill. Takes a post concept, a client product photo, or a real lifestyle photo and produces on-brand social media visuals using the client's brand style guide. Four modes — Generate (AI image from concept), Composite (client product photo anchored in an AI-generated scene), Brand (apply text overlay treatment to a real client photo), Stop-Motion Reel (6-frame action sequence exported as MP4). Reads brand-style.md, builds prompts, generates/edits images via Nano Banana MCP, outputs images + prompt log + creative brief.
Build and execute a social media marketing strategy for a solopreneur business. Use when choosing platforms, creating a posting strategy, growing followers, increasing engagement, or driving conversions from social media. Covers platform selection, content planning, engagement tactics, organic growth strategies, and analytics. Trigger on "social media marketing", "social media strategy", "grow my social media", "LinkedIn strategy", "Twitter marketing", "Instagram for business", "social media content", "increase social engagement".
Monthly social media performance review for SMBs. Analyses post-level and account-level data from Instagram, LinkedIn, Facebook, or TikTok. Identifies what worked, what didn't, and why. Produces a client-ready report and specific recommendations that feed back into the content calendar. Accepts CSV exports, screenshots, or manual data input.
Calculate the right price for custom software projects ($8K-$50K+) based on complexity, value delivered, and client ROI. Includes justification, pricing tiers, negotiation strategies, and ROI calculations to present to clients.
Fast, cheap market research using LLM-generated synthetic survey responses with Semantic Similarity Rating (SSR). Runs purchase intent, concept tests, and pricing research in minutes instead of weeks, at $0 per respondent. Based on PyMC Labs' validated methodology (90% correlation with real humans across 57 surveys). Triggers: synthetic research, market research, survey, purchase intent, concept test, consumer research, SSR, synthetic survey, product validation, pricing research, Likert scale.
Landing page structure and conversion craft: the 8-second rule, audience-driven hero patterns, section order that sells (hook → problem → proof → price → close), CTA discipline, social proof placement, pricing psychology, and mobile-first section behavior. Use when generating or restructuring any marketing page. Stack on the design-taste core skill.
Plan, draft, audit, and publish posts and threads for Threads (Meta). Use when the user wants to write a single Threads post or a multi-post thread, remove AI tells from a draft, reverse-engineer the hook from a viral Threads post, draft a reply or quote post, or plan a week of Threads content. Posts and threads publish via the Publora API, which auto-splits long content into a connected multi-post thread. User provides notes or a post URL, the skill drafts, the user approves, then it publishes.
Generate cinematic AI image prompts for YouTube thumbnails, LinkedIn posts, and social media visuals in Dhruv's signature style. Use when user asks for a thumbnail, image prompt, social media visual, cover image, or any AI-generated image for content.
Twitter Video Maker — Create Engaging X and Twitter Video Posts with AI. Text tweets plateau at a few hundred impressions. Video posts on X get ten times the algorithmic push — but nobody opens Premiere for a thirty-second opinion. Paste your thread or talking points, choose a format — animated text on a branded background, a talking-head recording with burned-in captions, or a screen walkthrough with highlight callouts — and the AI delivers a file sized for the feed within seconds. Auto-fits the 2:20 duration ceiling. Bold subtitles bake in because most of the timeline scrolls on mute. Your handle stays pinned so quote-tweets still credit the source. Line up an entire week of posts in one conversation. Built for brand accounts posting daily, indie founders documenting the build, newsletter writers repurposing editions into clips, and commentators who learned that nothing goes viral on X faster than a face plus a hot take. Supports mp4, mov, webm, png.
Filters web output against a multi-discipline checklist of AI default patterns. Use before shipping any design, copy, UI code, infrastructure config, or documentation. Trigger when the user asks for something 'premium' or 'not AI-looking', when you're about to reach for a glowing gradient, bento grid, SaaS empowerment copy, a 3-tier pricing section, a 3-stage CI/CD YAML, or a god component.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.