Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
CRM data quality, deduplication, enrichment automation, record matching, and data decay management. Use when CRM is full of duplicates, records are outdated or decaying, fields are missing or inconsistent, job titles and industries don't match across records, you're not sure how bad your data quality is, or enrichment keeps overwriting good data. Do NOT use for one-time enrichment of a prospect list (use /sales-enrich), building new prospect lists (use /sales-prospect-list), or ZoomInfo-specific config (use /sales-zoominfo). For platform-specific help, use /sales-zoominfo.
Yesware platform help — email tracking, campaigns, templates, Prospector, Meeting Scheduler, Salesforce integration, reporting. Use when Yesware tracking isn't showing opens, campaigns aren't sending to recipients, templates aren't personalizing correctly, Prospector search returns irrelevant leads, Meeting Scheduler links aren't working, or the Salesforce sync isn't logging activities. Do NOT use for building prospect lists (use /sales-prospect-list), enriching contacts (use /sales-enrich), designing cadence strategy (use /sales-cadence), cross-platform deliverability (use /sales-deliverability), meeting scheduling strategy (use /sales-meeting-scheduler), or email tracking strategy (use /sales-email-tracking).
Use when the user wants TikTok research or workflow guidance for lead generation, influencer discovery, brand monitoring, competitor analysis, content analytics, trend research, or audience analysis, including account analysis, creator discovery, video inspection, comment scraping, transcript extraction, hashtag or song research, and TikTok Shop or product research.
Find quick-win SEO content opportunities by comparing your site's existing content against competitor keyword rankings. Chains site-content-catalog and seo-domain-analyzer to build a content inventory, then identifies gaps — topics competitors rank for that you don't cover yet. Outputs a prioritized list of posts to write or update. Use when a seed/Series A team wants to start winning organic traffic without guessing.
Crawl a website's sitemap and blog index to build a complete content inventory. Lists every page with URL, title, publish date, content type, and topic cluster. Groups content by category and topic. Optionally deep-reads top N pages for quality analysis and funnel stage tagging. Use before SEO audits, content gap analysis, or brand voice extraction.
Overall diagnosis and competitor benchmarking for Xiaohongshu accounts. Runs a quantitative checkup on one or more Xiaohongshu accounts — scoring eight dimensions: positioning clarity, content verticality, cover consistency, title hook rate, posting cadence, engagement rate, hit rate, and follower conversion efficiency — pinpoints bottlenecks, and gives actionable changes. Triggered when the user says "account diagnosis", "take a look at my account", "my account isn't taking off / isn't gaining followers / traffic is dropping", "profile checkup", "is something wrong with my positioning", "competitor account analysis", "benchmark account breakdown", "why did this creator succeed", or "compare me with competitors", or pastes a Xiaohongshu profile link/screenshot for analysis. Supports two paths: quantitative analysis with data sources (GUAIKEI_API_TOKEN / SOCIALDATAX_API_KEY) and qualitative screenshot-based diagnosis without data sources. It only acts as an analytical advisor — no publishing, no engagement farming, no bulk account creation.
Collecting Xiaohongshu hotspots and judging topic choices. Pull recent high-engagement posts by keyword or niche, and output a hotspot table, trend judgments, and topic suggestions ready to write. Triggered when the user says "Xiaohongshu hotspots", "what's trending on Xiaohongshu", "look up the hits in the XX niche", "Xiaohongshu topic ideas", "find Xiaohongshu material", "is this term hot on Xiaohongshu", "Xiaohongshu trending/hot posts/viral posts", or "help me look at Xiaohongshu data". Also applies when the user names a niche term (e.g. "fat-loss meals", "commuter outfits", "AI tools") and asks "can I write about it". Automatic fallback across multiple data sources: 红狐 API / socialdatax CLI / 怪壳 CLI, and manual fallback via WebSearch when none are configured.
Xiaohongshu account launch positioning consultant. Uses guided dialogue to help real creators decide "what direction to take, who to show it to, and what to survive on", producing niche selection, a positioning statement, the persona trio (account name/bio/visuals), content pillars and the first 20 topics, and a cold-start path. Triggered when the user says "想做小红书但不知道做什么", "帮我定位", "起号", "小红书发什么方向", "账号定位", "不知道发什么", "从零开始做小红书", "我适合做什么赛道", "小红书怎么起步", "重新定位一下账号". Also applies when the user drops a one-line self-introduction (profession/hobbies/resources) and asks "我能做小红书吗". Does not do batch account launching, matrix account farming, or fake personas.
Xiaohongshu viral title generator. Input a topic, a draft note, or an existing title; it first builds a content brief, then batch-produces candidates using 15 title methods specific to Xiaohongshu, scores each one (including search-term coverage, audience targeting, and save motivation), flags compliance risks, recommends titles by role and use case, and gives A/B testing suggestions. Triggers when the user says "小红书标题", "起个笔记标题", "帮我想小红书爆款标题", "这条笔记叫什么好", "标题优化/改写", "标题没人点", "怎么让人搜到我", "标题评分". Differs from WeChat Official Account titles: shorter, more colloquial, strong search, strong audience tags, emoji as standard.
Writing Xiaohongshu note body text. Input a topic/product/experience/material and get publish-ready Xiaohongshu body text (including the opening 3 lines, paragraph skeleton, closing interaction, hashtag combination, and compliance self-check). Covers 7 note types: product recommendation reviews, how-to guides, personal stories, collection lists, warnings and de-influencing, good finds sharing, and experience retrospectives. Triggered when the user says "写小红书", "小红书文案", "发笔记", "笔记正文", "种草文", "种草笔记", "避雷帖", "干货笔记", "帮我写篇小红书", "这个怎么发小红书", "小红书怎么写", "笔记体检", "改成小红书风格". Batch title generation is handled by space-xhs-title; covers/images by xhs-html.
Prepare Steam launch readiness for PC games including store page, capsule art, trailer, screenshots, tags, wishlist funnel, demo, playtest, achievements, cloud saves, controller support, localization, pricing, discounts, refund expectations, community hub, patch notes, reviews, and launch operations. Use when launching, auditing, or improving a game on Steam.
Generate and validate JSON-LD structured data, supporting Schema.org types such as Article, BlogPosting, Organization, WebPage, Product, and LocalBusiness. Automatically detects page type, validates syntax, checks required fields, and provides a link to the Google Rich Results test tool and Next.js component code examples.
Swimming pool owners book the service company they trust — and trust starts with seeing the work before the first call. A homeowner whose pool turned green last summer is not comparing prices on a directory listing. They are watching a before-and-after transformation video that shows a pool going from algae-covered to crystal clear, and calling the company that posted it. Swimming Pool Cleaning Video creates professional marketing and educational videos for pool cleaning services, pool maintenance companies, weekly service routes, and seasonal pool opening and closing specialists: produces before-and-after transformation videos showing pool water clarity restoration, algae treatment results, and equipment cleaning outcomes that demonstrate service quality better than any written review, creates weekly service explainer videos showing customers exactly what your technicians do during each visit — brush, vacuum, chemical balance check, equipment inspection — so they understand the value they are paying for every month, builds seasonal service videos promoting spring pool openings and fall winterization packages to the homeowners who need to book now before your schedule fills, and exports content for company websites, Google Business Profile, Nextdoor, and the neighborhood Facebook groups where pool service recommendations actually happen. Independent pool service companies, regional pool maintenance franchises, full-service pool companies handling both cleaning and repairs, and new pool installers expanding into recurring service contracts all use Swimming Pool Cleaning Video to convert backyard pool owners into loyal weekly service customers. Swimming pool cleaning video, pool maintenance marketing, pool service promo video, pool cleaning company video, weekly pool service video, pool care marketing, swimming pool service video maker, pool water treatment video, residential pool cleaning video, pool maintenance promo.
Brand identity generation for agents: logo mark concepting, wordmark typography, lockups, clear space and minimum sizes, color application, favicon and og-image construction, and the one-page brand sheet. Use when asked to create a logo, identity, or brand assets for a product or site. Stack on the design-taste core skill
Get finished MP4 videos ready to post, without touching a single slider. Upload your images or clips (MP4, MOV, JPG, PNG, up to 500MB), say something like "combine these photos into a 30-second promo video with background music and text overlays", and download 1080p MP4 when it's done. Built for content creators and marketers who move fast and want to produce videos quickly without editing software experience.
Analyzes medical education content ideas from PDFs/DOCX files to predict viral potential (views, likes, shares, AVD) and provides actionable insights. Use when the user needs to evaluate content ideas for engagement potential, get predictive analytics on video performance, research trending topics in medical/health niches, analyze YouTube comments and audience sentiment, identify knowledge gaps and myths, or prioritize content ideas based on viral likelihood.
Full website rebuild agent. Takes an existing website URL and rebuilds it from scratch into a world-class, SEO-optimized, WCAG AA accessible, visually stunning website using Astro + Tailwind CSS, deployed to Vercel via GitHub. Executes a rigorous 14-phase process: brand extraction, content scraping, SEO audit, design audit, rebuild planning, full build with design system, copy optimization, 3 QA rounds, competitive tools research, tools build, tools QA, pre-deploy checklist, and Vercel deployment. Produces 11+ documentation deliverables. Triggers on: "rebuild website", "redesign website", "rebuild site from URL", "website rebuild", "redo this website", "make this website better", "rebuild from scratch", "full site redesign", or any request to take an existing URL and create a new, professional website from it. Also triggers when the user provides a URL and asks to build/create/design a new version of that site.
Strategic web design consultant for building, reviewing, or auditing websites and landing pages. Trigger when the user asks to build a landing page, review a site's messaging, write hero copy or CTAs, audit for "AI slop," or plan page information architecture. Also trigger on keywords: "landing page," "above the fold," "hero section," "conversion funnel," "social proof," "product page design."
Unified YouTube script creation for cardiology channels in Hinglish. Uses the COMPLETE research-engine pipeline (channel scraping, comment analysis, narrative monitoring, gap finding, view prediction) combined with RAG + PubMed for evidence. Data-driven topic selection, 15-30 min educational videos with 6-point voice check.
Build a structured account plan for any key customer or target account. Use when asked to create an account plan, key account strategy, strategic account review, or territory plan. Produces a complete account plan with relationship map, growth opportunities, risks, and 90-day action plan.
Channel the strategic thinking of fastest-growing AI startup founders. Use when asked to analyze current state, brainstorm strategy, set OKRs, or create execution plans. Provides founder personas, strategic frameworks, and battle-tested patterns from Anthropic, OpenAI, Mistral, Scale AI, and others.
Full Amazon KDP automation via Playwright — sign in, download royalty reports, sync/update book metadata, pricing, content uploads, catalog audits. Use when the user mentions KDP, Kindle Direct Publishing, royalty reports, book metadata, keywords, categories, pricing, KDP Select, or Amazon author account automation.
Use when the user wants to humanize, de-AI, polish, or warm up an AI-generated document, in English or Chinese. Good for social posts (X/Weibo/Jike/RedNote), Reddit and forum comments, blogs, podcast show notes, README cleanup, product docs, landing page copy, proposals, founder notes, and technical memos. Removes templated phrasing, consultant-speak, vague abstraction, emoji or icon headings, markdown templates, overly balanced tone, and the typographic tells that flag generated text (em-dashes `—`/`——`, smart quotes, the `…` character) while preserving meaning. Supports optional voice modes: human-texture (light irregularities) and learning mode (match a specific host's style from samples).
Build targeted account and contact lists with Apollo's database through the ColdIQ marketplace. Use when searching companies or people with Apollo's filter semantics (titles, seniority, employee ranges, industries, technologies, intent), enriching people or organizations, or building a TAM from Apollo. Triggers on "Apollo search", "Apollo filters", "build a TAM", "search companies", "search people", "enrich org", "enrich people", "find companies by technology", "employee count range", "intent topics". Do NOT use for Lima Data or large-scale ai-ark search (see coldiq-search-enrich), email-finding waterfalls (see contact-enrichment), or campaign sending (see instantly-api).
Build correct Bento integrations and choose the right Bento AI surface across Bento MCP, the Bento CLI, and official Bento SDKs for Node, Laravel, PHP, Drupal, Go, .NET, Elixir, Python, Ruby, and n8n. Use when adding Bento to an application, working with a live Bento account through an AI assistant, syncing subscribers, tracking events, sending transactional email, creating broadcasts, validating email, configuring API credentials, reviewing Bento SDK usage, or choosing the right Bento tool for a project. Emphasizes safe customer account operations, framework-native setup, bulk/upsert-style subscriber imports, secure credentials, queues/jobs/workflows, SDK-specific install commands, and avoiding per-user loops where batch APIs exist.
The art and science of narrative-driven brand communication. This skill transforms brand messages into compelling stories that connect emotionally, build memory, and drive action. In a world of infinite content, story is the only thing that cuts through. Great brands don't sell products—they tell stories. Apple tells the story of creative rebels. Nike tells the story of human potential. Patagonia tells the story of environmental stewardship. This skill teaches you to find, craft, and tell your brand's story across every touchpoint. AI amplifies storytelling capability—generating variations, adapting across channels, maintaining consistency—but the human insight that identifies the true story remains essential. This skill bridges narrative craft with AI execution. Use when "story, storytelling, narrative, brand story, origin story, hero journey, emotional connection, customer story, testimonial, case study, brand film, about us, storytelling, narrative, brand-story, emotional, hero-journey, content" mentioned.
Take a brand from seeded stubs to a real brand foundation inside a second-brain vault: the seven pillars in `<Brand>-Brand-Assets/Brand-Strategy/` carried off `status: empty` one lock at a time, with the 6Cs research and the founder's own convictions filed as dated evidence underneath them. Use when the owner starts or resumes the brand intake ("run the brand intake", "my brand rooms are empty", or a brand pillar stub sends them here), asks to work one pillar by name (positioning, DNA, personality, proposition, relationship, sensory cues, or the style pillar), or asks for the decode research on its own ("6Cs", "founder backbone"). NOT for writing marketing copy or a campaign, and NOT for changing the vault's law (that is breakthrough-vault-guardian).
Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and small GTM teams who aren't professional marketers but need to run focused campaigns. No scripts — pure reasoning.
Analyse competitor moves and translate them into strategic implications for your product roadmap. Use when a competitor announces a new feature, pricing change, partnership, or strategic shift, or when producing a periodic competitive intelligence report. Produces a categorised signal analysis with reactive-vs-proactive assessment, threat ratings, specific roadmap implications, and recommended responses with owners. For a recurring whole-market briefing use competitive-intelligence-monitor instead.
Creates beautiful, branded HTML content assets — industry reports, landing pages, comparison sheets, one-pagers — from structured data. Uses Gamma API (preferred), v0.dev Platform API, or a self-hosted HTML template system with Tailwind CSS. Outputs self-contained HTML files that can be hosted as web pages or converted to PDF.
Use when converting or migrating email templates from another provider (SendGrid, Mailgun, Mandrill, Postmark, Brevo, Amazon SES) to Mailtrap-compatible Handlebars syntax. Supports single file, bulk directory, and inline HTML conversion.
Write persuasive, high-converting copy for any format — ads, landing pages, emails, sales pages, headlines, product descriptions, CTAs, and social posts. Applies professional copywriting SOPs including avatar/ICP development, Voice of Customer research, Eugene Schwartz's 5 Stages of Awareness, AIDA, PAS, BAB, FAB frameworks, the TIMER offer framework, readability rules (Grade 6, ≤14 words/sentence), psychological triggers (scarcity, social proof, loss aversion, reciprocity), and the 4 C's quality checklist. Use when a user asks to write, improve, rewrite, or review any marketing or sales copy.
Design and audit developer tools, APIs, SDKs, CLIs, libraries, platforms, dashboards, docs, examples, onboarding, quickstarts, pricing, usage limits, telemetry, changelogs, support, and community growth. Use when building developer-facing products, improving developer experience, launching APIs/SDKs, or reviewing docs-to-activation funnels.
TikTok Shop e-commerce data assistant. Search products, find trending items, analyze influencers, explore shops, track video performance, and get ad insights via ecomseer.com. Triggers: 找商品, 搜商品, 爆品, 带货, TikTok电商, 达人分析, 视频带货, 店铺分析, 广告素材, 销量榜, 跨境电商, search products, find trending, TikTok Shop, influencer analysis, shop data, ad creatives, sales ranking, e-commerce analytics, product research.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.