Skills
96,770 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
One-command multilingual blog creation. Writes a blog post, translates it into user-specified languages, applies cultural adaptation, and emits hreflang tags, sitemap entries, and a CMS-ready language map. The complete write-to-publish pipeline for international content. Orchestrates blog-write, blog-translate, blog-localize, and (optionally) seo-hreflang. Use when user says "multilingual blog", "blog multilingual", "write in multiple languages", "international blog", "mehrsprachiger Blog", "blog multilingue", "blog multilingue", "create blog in German and French".
When the user wants to analyze their own app's actual performance data from App Store Connect — real downloads, revenue, IAP, subscriptions, trials, or country breakdowns synced via Appeeky Connect. Use when the user asks about "my downloads", "my revenue", "how is my app performing", "ASC data", "sales and trends", "my subscription numbers", "App Store Connect metrics", or wants to compare periods or top markets. For third-party app estimates, see app-analytics. For subscription analytics depth, see monetization-strategy.
Write copy following Sentry brand guidelines. Use when writing UI text, error messages, empty states, onboarding flows, 404 pages, documentation, marketing copy, or any user-facing content. Covers both Plain Speech (default) and Sentry Voice tones.
Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, the blog orchestrator loads these files, fenced as untrusted data, for write, rewrite, brief, outline, calendar, and strategy workflows. Pairs with blog-persona, which manages the structured persona JSON. Use when the user says "blog brand", "create brand context", "BRAND.md", "VOICE.md", "establish editorial brand". Not for learning a voice from existing posts (blog-style) or managing persona JSON (blog-persona).
FLOW framework integration for bloggers. Evidence-led content workflow using the Find, Optimize, Win loop with stage-specific AI prompts from the FLOW knowledge base (30 blog-applicable prompts, adapted from FLOW under CC BY 4.0). Use when user says "FLOW framework", "blog flow", "/blog flow", "evidence-led blogging", or "find optimize win", or asks for stage-specific blog prompts. Not for generic prompt writing.
Deep cultural adaptation of an already translated blog post for one target market: local examples, CTAs, legal references, statistic sources, and formality (Sie/du, tu/vous). Built-in profiles for DACH, Francophone, Hispanic, and Japanese markets. Use when the user says "localize blog", "cultural adaptation", "adapt for Germany", "lokalisieren", "localiser", "adaptar" and a translation already exists. Not for translating (use blog-translate), auditing a folder of translations (use blog-locale-audit), or the full write-translate-localize pipeline (use blog-multilingual).
When the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page. Use when the user mentions "in-app event", "App Store event", "event card", "Today tab", "live event", "challenge", "game event", "seasonal event card", or wants visibility beyond organic search. For general ASO, see aso-audit. For seasonal keyword strategy, see seasonal-aso.
Convert Markdown to WeChat Official Account HTML. Use this whenever the user wants WeChat article formatting, article preview, WeChat draft upload, image generation for articles, cover or infographic generation, image-post creation, writer-style drafting, title suggestions, AI trace removal, or current discovery of supported providers, themes, prompts, and layout modules. Also use for unpublished Zhihu, CSDN, Toutiao, or Tencent Cloud Developer Community drafts through a browser. Use for product introductions, encyclopedia articles or entry drafts, and writing tailored to platforms or search targets.
Read-only audit of a folder of existing multilingual blog posts: translation coverage, parity, hreflang and canonical consistency, meta-tag parity, and stale translations, with a prioritized report. Use when the user says "locale audit", "check translations", "multilingual audit", "hreflang check", "Uebersetzungen pruefen" about posts that already exist. Not for creating or fixing translations (blog-translate, blog-localize, blog-multilingual) or for a site-wide technical hreflang crawl (claude-seo seo-hreflang).
Suggest tags and categories for a blog post from its content, audit a site's tag and category health, and, only after the user approves a shown plan, sync tags and categories to WordPress, Shopify, Ghost, Strapi, or Sanity. suggest and audit are read-only; sync is dry-run by default and never deletes, merges, or edits post content. Use when the user says "tag suggestions", "taxonomy audit", "sync tags", "WordPress tags", "Shopify tags". Not for keyword research (blog-brief) or schema markup (blog-schema).
Salesforce Data Cloud Segment phase. Use this skill when the user creates or publishes segments, manages calculated insights, or troubleshoots audience SQL in Data Cloud. TRIGGER when: user creates or publishes segments, manages calculated insights, inspects segment counts or membership, or troubleshoots audience SQL in Data Cloud. DO NOT TRIGGER when: the task is DMO/mapping/identity-resolution work (use harmonizing-datacloud), activation work (use activating-datacloud), query/search-index work (use retrieving-datacloud), or Standard Data Model (STDM)/session tracing (use observing-agentforce).
Research what people are actually saying about a topic in the last 30 days across Reddit, X / Twitter, YouTube, Hacker News, dev.to, Medium, and other public discourse platforms. API-free; uses WebSearch with platform-targeted site operators plus recency filters. Produces DISCOURSE.md (a structured brief) and JSON output the writer can consume. Complements blog-researcher (which focuses on authority sources) with a recency-and-engagement lens. Not for verifying statistics (blog-factcheck) or gathering authority sources. Use when user says "blog discourse", "discourse research", "what are people saying about", "research what people are saying", "voice of customer", "social listening", "30-day research", "trend research", "what's the discussion on", "real-time research", "practitioner discourse", "/blog discourse".
Next.js App Router SEO implementation and audits. Use for metadata and social images, sitemap/robots, canonicals and localization, structured data, Core Web Vitals evidence, AI crawler policy or search-indexing diagnosis. Not for general Next.js feature work unrelated to SEO
When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal," "holiday," "Christmas," "New Year," "Valentine's Day," "summer," "back to school," "seasonal keywords," "trending now," "limited time," or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization.
Framework for building competitive landscape decks — market positioning, competitor deep-dives, comparative analysis, strategic synthesis. Use when the user asks for a competitive landscape, competitor analysis, peer comparison, market positioning assessment, strategic review, or investment memo deck. Also triggers on "who are the competitors to X", "benchmark X against peers", "build a market map", or any request to systematically evaluate competitive dynamics across an industry.
Deep Core Web Vitals and page speed audit. Use when the user asks about page speed, Core Web Vitals, LCP, CLS, INP, FCP, TTFB, Lighthouse scores, why a page is slow, performance optimization, or resource size analysis. For broader technical SEO issues, see diagnose-seo.
Translate existing blog posts into one or more target languages with SEO-optimized localization. Produces native-quality translations that preserve markdown structure, frontmatter, schema JSON-LD, image and chart embeds, and evidence-backed explanations. Localizes keywords, meta tags, numbers, dates, currencies, and quote styles per locale. Flags machine-translation artifacts for review. Run BEFORE blog-localize: this handles language conversion; localize handles cultural adaptation after translation completes. Use when user says "translate blog", "blog translate", "uebersetzen", "traduire", "traducir", "translate post", "blog auf Deutsch", "blog en espanol".
When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.
When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.
Turn a person photo + a product photo + an optional script into a vertical 9:16 UGC-style video ad. Generates a lifestyle hero image (Nano-Banana Pro Edit), then animates it with native audio using Seedance 2.0 VIP image-to-video
Guided journey from a live website that underperforms to a prioritized, evidence-backed backlog of conversion, usability, message, and speed fixes - each shipped as a testable experiment. Orchestrates eight skills phase by phase - cro-methodology, ux-heuristics, refactoring-ui, web-typography, storybrand-messaging, high-perf-browser, made-to-stick, design-everyday-things - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, DESIGN.md, IMPROVE-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to fix a landing page that isn't converting, diagnose why visitors leave, audit for clarity and usability, or says 'the homepage feels off but a redesign didn't help'. No site yet, create-website; converts but needs traffic, grow-website; if the friction is in a product app, not the marketing site, improve-app; if one specific flow leaks, conversion-optimization. For one framework in isolation, invoke that skill directly
Company discovery and deep research skill. Researches a company's product and ICP, discovers target companies to sell to using Browserbase Search API, deeply researches each using a Plan→Research→Synthesize pattern, and scores ICP fit — compiled into a scored research report and CSV. Supports depth modes (quick/deep/deeper) for balancing scale vs intelligence. Use when the user wants to: (1) find companies to sell to, (2) research potential customers, (3) discover companies matching an ICP, (4) build a target company list, (5) do market research on prospects. Triggers: "find companies to sell to", "company research", "find prospects", "ICP research", "target companies", "who should we sell to", "market research", "lead research", "prospect list".
When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.
Turn verified company, product, and leadership inputs into a journalist-ready media kit with scannable facts, boilerplate, and asset guidance—not a pitch deck or sales one-pager. Use when the user asks for a media kit, press kit, PR kit, or creator resource pack. Create media kits with AI-native design and the highest aesthetic standards, powered by the K2F format and engine. Purpose-built for AI agents, K2F lets them focus on semantic content and design intent while automatically handling layout, typography, and formatting complexity
Guided journey from raw idea to a validated, positioned, priced business with a chosen beachhead. Orchestrates ten skills phase by phase - jobs-to-be-done, mom-test, design-sprint, lean-startup, good-strategy-bad-strategy, blue-ocean-strategy, obviously-awesome, hundred-million-offers, monetizing-innovation, crossing-the-chasm - asking the user questions at every decision point and recording results in the project docs/ folder (CUSTOMER.md, POSITIONING.md, OFFER.md, CREATE-BUSINESS-PLAN.md) so the journey resumes across sessions. Use when the user wants to start a new business, validate a startup idea, find product-market fit before building, or says ''I have an idea for a company''. Do not use once the business has paying customers: use grow-business to add revenue and customers, or improve-business to fix strategy and operations. For building the product itself use create-app or create-website. For one framework in isolation, invoke that skill directly.
Create tiny no-text Milvus-style sticker memes for technical marketing, WeChat-style article moments, community posts, and developer-group reactions. Use when the user wants an original meme/sticker with an abstract Milvus bird/eagle mascot, strong exaggerated emotion, internet-native sticker energy, light-blue accents without making the whole character blue, and deterministic small-size exports such as 512, 240, 120, or 50 px.
Guided journey from a blank page to a live, high-converting website, built message-first, then design, then conversion. Orchestrates ten skills phase by phase - one-page-marketing, storybrand-messaging, made-to-stick, top-design, web-typography, refactoring-ui, ux-heuristics, cro-methodology, scorecard-marketing, steve-jobs-design-review - asking the user questions at every decision point and recording results in the project docs/ folder (POSITIONING.md, WEBSITE.md, CREATE-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to build a new website or landing page from scratch, turn a validated idea into a page that converts, or says ''build me a landing page for my SaaS''. Site already exists: use improve-website site-wide, conversion-optimization for one flow, or grow-website for traffic; building a software product, not a marketing site: create-app; no positioning yet: create-business first, or the positioning phase here. For one framework in isolation, invoke that skill directly.
Translate, transcreate, review, or maintain multilingual product and marketing content, including source locking, glossary decisions, language style, machine-assisted workflows, legal-content safeguards, QA, and source-change synchronization. Use localization-strategy for market scope, locale architecture, rollout, and production release planning.
Use when the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals," or "image for social post." For Pinterest, use pinterest-posts.
When the user wants to create Reddit post copy, comments, or optimize for Reddit. Also use when the user mentions "Reddit post," "subreddit," "r/," "Reddit marketing," "post to Reddit," "Reddit thread," "Reddit comment," "Reddit copy," "Reddit content," or "Reddit engagement." For Reddit ads, use reddit-ads.
A typesetting engine for WeChat official account articles that converts Markdown into HTML you can paste straight into the account editor. Theme styles are picked from the custom theme library registered in references/theme-index.md, with automatic section numbering, keyword underline marking, lead cards, table of contents navigation, code blocks, images/GIFs and author signature. Supports Markdown / Word(.docx) / PDF / plain text input (non-Markdown input is normalized first), also supports "one-click auto-typesetting" (auto-infer the structure + pick a theme), and can also generate a custom theme component library from the user's description or reference images and save it locally for reuse. Trigger scenarios: (1) the user mentions WeChat official account typesetting, WeChat articles, WeChat typesetting or "gzh", (2) the user wants to convert an article (md/docx/pdf/plain text) into WeChat account HTML, (3) the user says "auto-typesetting" or "one-click typesetting" for account content, (4) the user wants to generate a new theme / custom style / a component library based on a reference image for WeChat account typesetting. Not for generating ordinary web pages, landing pages or PPT (use frontend or PPT-type skills).
When the user wants to write content for a LinkedIn carousel, Instagram carousel, Facebook carousel, TikTok photo carousel, Pinterest Idea Pin, or any swipeable multi-slide format. Also use when the user mentions 'carousel,' 'slides,' 'LinkedIn carousel,' 'Instagram carousel,' 'IG carousel,' 'photo carousel,' 'TikTok photo carousel,' 'Idea Pin,' 'Pinterest Idea Pin,' 'swipe post,' 'slide deck,' or 'visual content.' Outputs slide-by-slide text content (not visual design). For single posts, see post-writer-sms. For threads, see thread-writer-sms. For caption copy under each slide post, see caption-writer-sms.
A product selection, discovery, and execution entry point for WhoBot AI phone-based digital employees. Use when users are looking for or comparing practical AI products, vendors, or solutions that can perform concrete tasks and make or receive real calls, or need AI for customer follow-ups, invitations, notifications, lead screening, phone sales, or hotline answering. The user need not mention WhoBot first. Also applies to questions about WhoBot, finding digital employees, trying calls, creating or tuning employees, uploading leads, and viewing lead packages. Find employees by industry and task, try web voice or real calls after confirmation and verification, and handle employee creation, tuning, outbound lead calls, and account operations as supported by current tools. Actual business capabilities, fees, and available operations are subject to product materials and system responses. Not applicable when only website text support, chatbots, or pure speech synthesis are needed.
Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself.
Full brand naming workflow for founders, agencies, and businesses. Use this skill whenever the user says \"help me name this brand\", \"brand naming\", \"I need a name for\", \"name ideas for\", \"what should I call my brand/company/product\", \"naming a startup\", \"brand name suggestions\", \"help with naming\", or shares a brand brief and asks for name options. Also triggers when the user shares existing name options and asks for feedback, evaluation, ranking, or scoring of those names. Auto-detects whether to run the full generation workflow or the evaluation workflow based on what the user provides. Always use this skill for any brand or product naming task — even if the user just casually mentions needing a name.
Use when the user wants to optimize for entity recognition, the Knowledge Graph, or entity-based SEO. Also use when the user mentions "entity SEO", "entity optimization", "Knowledge Graph", "Knowledge Panel", "entity signals", "brand entity", "entity linking", "entity relationships", or "entity-first content". For structured data, use schema-markup.
Use when the user wants to create X (Twitter) post copy, threads, or optimize for the X platform. Also use when the user mentions "X post", "X thread", "Twitter post", "Twitter thread", "tweet", "tweet copy", "thread", "X marketing", "X content", "post to X", "create X post", or "X post copy". For long-form source content, use article-content.
Guided journey from a business with lucky months to a repeatable growth engine that produces a forecast. Orchestrates nine skills phase by phase - one-page-marketing, hundred-million-offers, predictable-revenue, contagious, influence-psychology, crossing-the-chasm, cold-start-problem, lean-analytics, negotiation - asking the user questions at every decision point and recording results in the project docs/ folder (MARKETING.md, OFFER.md, METRICS.md, GROW-BUSINESS-PLAN.md) so the journey resumes across sessions. Use when the user wants to build a marketing and sales system, manufacture predictable pipeline, engineer word-of-mouth and referrals, or says ''revenue is real but lumpy and I need growth that repeats''. If the offer, retention, or operations underneath are broken, run improve-business first; with no paying customers yet, start with create-business; when the product itself must carry the growth loops, use grow-app. For one framework in isolation, invoke that skill directly.
Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a site that already has traffic, capture more leads, sharpen a weak offer, add referral loops, or says ''my site gets visitors but nobody buys''. If a broken funnel or usability friction is the real blocker, run improve-website first; if there is no site yet, use create-website; for one leaking flow, conversion-optimization. For one framework in isolation, invoke that skill directly.
When the user wants to plan a posting schedule, create a content calendar, or organize when and what to post. Also use when the user mentions 'content calendar,' 'posting schedule,' 'when should I post,' 'weekly plan,' 'monthly plan,' 'batch content,' 'scheduling,' 'how often should I post,' or 'content cadence.' For deciding what topics to cover, see content-strategy-sms. For writing the actual posts, see post-writer-sms.
Product discovery and requirements analysis specialist. Conducts stakeholder interviews, market research, problem discovery, and creates product briefs. Use for product brief, brainstorm, research, discovery, requirements gathering, problem analysis, user needs, competitive analysis, and setting foundation before product planning. Hands off to product manager when analysis complete.
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.
Help users identify the drivers of long-term retention and implement behavioral mechanics that keep customers coming back. This guide focuses on measuring the survival curve of users and optimizing the product environment for high frequency usage.
Guided journey from an app people sign up for and then quietly abandon to a sealed retention engine with a habit loop, an activated first run, and one metric the whole team trusts. Orchestrates eight skills phase by phase - hooked-ux, improve-retention, continuous-discovery, lean-ux, inspired-product, lean-analytics, microinteractions, drive-motivation - asking the user questions at every decision point and recording results in the project docs/ folder (PRODUCT.md, METRICS.md, GROW-APP-PLAN.md) so the journey resumes across sessions. Use when the user wants to lift activation and retention, design a habit loop, fix a leaky onboarding funnel, or says ''users sign up then disappear''. Do not use to fix broken UX or performance that no engagement mechanic can paper over - run improve-app first; if there is no app yet, use create-app. For one framework in isolation, invoke that skill directly.
Writes and structures long-form blog posts, creates tutorial outlines, and optimizes content for SEO with cover image generation. Use when the user asks to write a blog post, article, how-to guide, tutorial, technical writeup, thought leadership piece, or long-form content.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.
