Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Use this skill when the user wants to measure or improve how their brand shows up in AI-generated answers — \"do we appear in ChatGPT answers,\" \"track our AEO score,\" \"which sources do AI engines cite for our category.\" Seeds the prompts buyers actually ask, tracks brand visibility per engine and country over time, and mines the citation sources to show where content effort moves the score.
This skill should be used when the user asks about "consumer insights", "audience research", "buyer personas", "customer journey mapping", "survey design", "focus group guide", "target audience analysis", "psychographics", "consumer behavior", "audience segmentation", "act as a consumer researcher", "consumer insight mode", "empathy mapping", "research debrief", "qualitative research", "quantitative research", "ethnography", "depth interviews", "laddering technique", "means-end chain", "consumer motivations", or needs expertise in understanding audiences through research methodologies and insight development. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).
Build an outbound campaign end-to-end with a proven 9-phase system, orchestrating the other skills and their ColdIQ endpoints at each phase. Use when running a full campaign from scratch, planning the build order, knowing what comes before what (copy before list), or coordinating TAM → scoring → enrichment → copy → load. Triggers on "build a campaign", "campaign from scratch", "full outbound pipeline", "9-phase", "campaign checklist", "what order", "kick off a campaign". Do NOT use for a single sub-step in isolation (use the specific skill: apollo-search, tam-scoring, contact-enrichment, cold-email-copy, instantly-api) or pure copy frameworks (see crawford-method / cold-email-copy).
Diagnose why a WarmySender campaign is sending little or nothing, across email, LinkedIn and Instagram. Use when the user asks "why isn't my campaign sending?", "campaign stuck", "no emails going out", or wants a delivery health check.
Write and review ColdIQ cold-email sequences, strategy briefs, subject lines, personalized opening lines, calls to action, and positive reply copy. Use when writing or rewriting cold outbound copy, building a two-step or three-step sequence, turning a strategy into launch-ready copy, choosing the right audience register, or building personalized openers at volume. Do NOT use for audience sourcing, campaign sending, mailbox operations, open or click tracking, or claims that need unverified research.
Monitor competitor content across blogs, LinkedIn, and Twitter/X on a recurring basis. Surfaces new posts, trending topics, and content gaps you can own. Chains blog-feed-monitor, linkedin-profile-post-scraper, and twitter-mention-tracker. Use when you want a weekly digest of what competitors are publishing and which topics are generating engagement.
Generate detailed, differentiated content briefs at scale. Each brief includes SERP analysis, competing page breakdown, unique angles from real customer language (reviews, Reddit), internal linking plan, and SERP feature targets. Batch mode produces 10-50 briefs in one run. Crushes generic "keyword density" briefs from tools like Surfer or Clearscope.
Use when the user asks to “write SEO content,” “draft a blog post / landing page,” “update outdated content,” or “fix traffic/ranking decay”; two modes: new drafts pages with keywords, headers, snippets, and evidence boundaries; refresh scores decay, prioritizes update work, and produces a republish plan with GEO guidance. Not for AI-citation/GEO readiness scoring—use geo-content-optimizer; not for publish-gate scoring—use content-quality-auditor. SEO文章写作/内容更新/排名恢复
Build and maintain a global company context file that all other GTM skills read from. Captures product info, voice rules, ICP, win cases, proof library, campaign history, hypotheses, and DNC lists. Supports four modes: create (new context), update (append to existing), call recording capture (extract signals from transcripts), and feedback loop (import campaign results). Triggers on: "company context", "update context", "build context", "ICP", "win cases", "campaign history", "call recording", "feedback loop", "DNC list".
Write cold emails using the Crawford Method — the list IS the message, built on tension heuristics from public data, then delivered as PQS (pain-qualified) or PVP (permissionless value) copy. Use when designing the targeting + message together, finding the "tension triangle" for a segment, choosing PQS vs PVP, or writing data-driven emails that describe the buyer's situation. Triggers on "Crawford method", "tension triangle", "PVP", "PQS", "permissionless value", "list is the message", "data-driven email", "7-component email", "write backwards from the message". Do NOT use for subject-line/CTA mechanics alone (see cold-email-copy), campaign operations (see campaign-delivery), or signal sourcing (see signal-detection).
Design and audit customer health scoring, onboarding success, adoption, renewal risk, expansion readiness, support signals, QBRs, lifecycle playbooks, and account success operations for SaaS, developer tools, marketplaces, and B2B products. Use when building customer success dashboards, health scores, churn risk reviews, renewal playbooks, or expansion motions.
Deal health scoring + next-best-action for every open deal. Pulls HubSpot deals, CRM activity history, and engagement data to flag stalled deals, predict close probability, and recommend specific recovery actions. Runs daily at 7am CST or on-demand. Use when: 'deal health', 'pipeline review', 'stalled deals', 'deal momentum', 'which deals need attention', 'morning brief', 'SOD'.
Build, redesign, polish, or review product detail pages for products, AI tools, models, SaaS features, developer products, plugins, ecommerce listings, and technical showcases. Use when the user provides a product image, reference image, screenshot, product concept, or existing page and asks for a detail page, ecommerce detail page, 8-screen product page, long-form sales page, model page, product feature page, visual polish, responsive frontend implementation, screenshot-based QA, or reusable workflow derived from an existing product page project.
Write copy that converts. Use for landing pages, emails, sales copy, headlines, CTAs, and persuasive content. Produces internet-native copy that sounds like a smart friend explaining something while deploying proven persuasion principles.
Use when validating product assumptions before building, discovering unmet user needs, understanding customer problems and workflows, testing concepts or positioning, researching target markets, identifying jobs-to-be-done and hiring triggers, uncovering pain points and workarounds, or when users mention user research, customer interviews, surveys, discovery interviews, validation studies, or voice of customer.
Handles disqualified and near-miss inbound leads gracefully. Drafts polite rejection emails, referral requests (right company wrong person), and nurture routing (future fit). Ensures no inbound lead gets ignored and every disqualification preserves the relationship. Tool-agnostic.
Conduct customer research, product validation, pricing tests, competitive analysis, or market research using Ditto's synthetic research platform (300K+ AI personas, 92% overlap with real focus groups). Covers the full workflow: recruitment, study design, question asking, insight extraction, and share link generation. Also handles quick questions, free-tier usage, Zeitgeist surveys, media attachments, and natural-language study requests. Use when the user mentions Ditto, synthetic research, persona studies, or customer validation.
Scrape data from dynamic e-commerce sites. Uses Playwright to handle JavaScript-rendered pages, with support for Cloudflare anti-bot bypass, hidden API discovery, and paginated scraping. Suitable for: (1) scraping Chinese e-commerce sites like JD/Taobao/Pinduoduo, (2) scraping international sites like Amazon/eBay, (3) price monitoring and competitor analysis, (4) bulk product data collection.
Build and execute email marketing campaigns for a solopreneur business. Use when building an email list, writing email sequences (welcome, nurture, sales), designing broadcast campaigns, improving open and click rates, or setting up email automation. Covers list building, segmentation, email copywriting, sequence design, deliverability, and metrics. Trigger on "email marketing", "email campaign", "email sequence", "email list", "newsletter", "email automation", "improve email open rates", "nurture emails", "welcome email".
Drafts and designs a complete HTML email newsletter from a topic or content brief. Outputs paste-ready HTML for Loops, Mailchimp, Beehiiv, Resend, or any standard email platform. Includes subject line options and plain-text fallback. Trigger when a user says "write a newsletter", "draft an email newsletter", "create an HTML email", "design an email for my subscribers", or "write a newsletter about [topic]".
Design a cold-outreach email sequence as a FIXED TEMPLATE SET — real, human-approved copy with {{input_field}} placeholders and variant-routing rules. Reads the company context file and campaign research, explores angles, and commits to copy at design time. The output is rendered later by the email-generation skill via deterministic substitution — no per-row LLM. Triggers on: "cold email", "outreach prompt", "email campaign", "new vertical email", "draft email prompt", "email sequence", "email template".
Migrate an EmailBison sending workflow onto the ColdIQ marketplace. ColdIQ does NOT resell EmailBison, so this skill routes campaign/lead/sequence/reply actions to ColdIQ's resold Instantly (or Lemlist) endpoints and flags where semantics differ. Use when porting an EmailBison campaign to the ColdIQ marketplace, loading leads, creating a campaign, or pulling reply analytics for a former EmailBison setup. Triggers on "EmailBison", "migrate EmailBison", "load campaign into EmailBison", "send via EmailBison", "campaign analytics". Do NOT use for native Instantly work (use instantly-api), Lemlist-first work, copywriting (see cold-email-copy), or enrichment (see contact-enrichment).
Audit and design enterprise readiness across security review, SSO, SCIM, RBAC, audit logs, admin controls, procurement, legal, privacy, compliance evidence, SLA/support, implementation, pilot, rollout, and expansion. Use when selling SaaS, developer tools, marketplaces, or platforms to larger organizations or preparing an enterprise plan.
Monitor existing customer accounts for upsell and cross-sell signals: team growth on LinkedIn, new job postings, product usage patterns, funding announcements, and public company news. Produces a weekly expansion opportunity list with context and talk tracks. Chains web search, LinkedIn profile monitoring, and job posting detection.
Google Ads management skill with API integration. Covers campaign creation, optimization, keyword management, performance analysis, and search term auditing via Python scripts that connect to the Google Ads API. MANDATORY TRIGGERS: Google Ads, Google campaign, Google search ads, Google PMax, Performance Max, Google Display, Google Shopping, Google ad performance, Google keyword, search terms, Google RSA, Google bidding, Google Ads API
Long-form writing for WeChat official accounts (1500–4000 characters). First diagnose what the author already has (an idea / a pile of material / half a draft / an outline / a finished draft they are unhappy with), then route to one of six corresponding writing approaches, produce a finished draft and run it through a quality check specific to WeChat official accounts. Triggers when the user says "write a WeChat official account post", "help me write an article", "how should I write about this topic", "I have a pile of material but don't know how to organize it", "help me expand this", "revise this piece", "I'm stuck", "long-form article", "in-depth article".
Generate attention-grabbing hooks from 5 investor archetype perspectives. Use when writing headlines, social media openers, email subject lines, or ad copy and need multiple angle options. Each archetype surfaces different audience motivations to find what resonates.
Define the ICP, size and tier an ABM target-account list, and map the buying committee — the strategy layer before list-building and enrichment. Use when defining an Ideal Customer Profile and scoring criteria, deciding how many accounts to target for a revenue goal, tiering accounts (A/B/C/D), mapping personas/buying committee (champion, economic buyer, end user, technical evaluator), or planning persona-based messaging. Triggers on "ICP", "ideal customer profile", "who to target", "scoring criteria", "ABM accounts", "how many accounts", "account tiering", "buying committee", "persona mapping", "champion", "economic buyer", "revenue reverse-engineering". Do NOT use for actually sourcing companies/contacts (see apollo-search / coldiq-search-enrich), scoring math on an export (see tam-scoring), or writing copy (see crawford-method / cold-email-copy).
Draft an Instagram caption with the hook in the first 125 characters, a skimmable body, and one clear CTA, using a 2026 hook formula chosen by goal (saves, shares, comments, follows). Runs the humanizer pass and, on approval, publishes with the image or video you supply via the Publora media flow. Use to caption a single image or a Reel. Not for slide-by-slide carousels (use ig-carousel-planner) or auditing a draft (use ig-humanizer --mode audit).
Create and run cold email campaigns in Instantly through the ColdIQ marketplace — campaigns, leads, sequences, analytics, and accounts. Use when creating a campaign, loading/adding leads, setting ColdIQ default campaign settings, pulling reply/open/bounce analytics, activating or pausing a campaign, or formatting email HTML for Instantly. Triggers on "Instantly campaign", "load leads", "create campaign", "campaign analytics", "activate campaign", "add leads to Instantly", "reply rate", "campaign settings". Do NOT use for writing the copy itself (see cold-email-copy / crawford-method), email-finding/enrichment (see contact-enrichment), Lemlist or EmailBison sending (see those skills).
Find ICP-fit leads from KOL audiences on LinkedIn. Given a list of KOLs, scrapes their most relevant high-engagement post from the last 30 days, extracts engagers (reactors + commenters), pre-filters by position, enriches top profiles, and ICP-classifies. Cost-controlled: 1 post per KOL. Use when someone wants to "find leads from KOL audiences" or "scrape engagers from influencer posts" or after running kol-discovery.
End-to-end leadership change signal composite. Takes any set of companies, detects recent leadership changes (new VP+, C-suite hires and promotions), evaluates relevance to your product, and drafts personalized outreach. Uses Apollo People Search (free) for fast detection + Apollo Enrichment (1 credit/person) for employment history, start dates, LinkedIn URLs, and verified emails.
Research LinkedIn profiles and write personalized messages for any LinkedIn message type — connection requests, InMails, DMs, message requests, post comments, and comment replies. Takes LinkedIn URLs as input, researches each person (profile data + recent posts via Apify), and generates messages tailored to each lead's background, interests, and recent activity. Exports tool-ready CSVs for Dripify, Expandi, Botdog, PhantomBuster, or generic format. No LinkedIn cookies or login required.
Deduplicate and clean contact/company lists before enrichment so you never pay ColdIQ credits twice for the same record. Use when combining lists from multiple sources, removing duplicate contacts or companies, normalizing LinkedIn URLs, applying per-company contact caps, or cross-referencing against a TAM. Triggers on "dedup", "deduplicate", "remove duplicates", "clean the list", "combine sources", "merge lists", "contact cap per company", "normalize LinkedIn URLs". Do NOT use for enrichment/email-finding (see contact-enrichment), search (see coldiq-search-enrich), or scoring (see tam-scoring).
Take an enriched Extruct table and a hypothesis set, then segment companies by hypothesis fit and assign tiers based on data richness and signal strength. Outputs a tiered, segmented list ready for email generation. Triggers on: "segment", "tier", "segment companies", "tier companies", "prioritize list", "segment and tier", "tiering", "which companies first".
Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when planning demand generation campaigns, optimizing paid media, building SEO strategies, establishing partnerships, or when user mentions demand gen, paid ads, LinkedIn ads, Google ads, CAC, acquisition, lead generation, or pipeline generation.
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From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.