Skills
96,770 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Weibo hot search ranking query tool. Calls the Redfox API to get Weibo's current hot search ranking, displays hot search titles and jump links by rank, and performs creative inspiration analysis and summary on the hot search content. Use when users need to view Weibo hot searches, the Weibo hot list or Weibo trending topics. Trigger words: 微博热搜, 微博热榜, 微博热门话题, 热搜榜, 微博热搜榜.
Manage WordPress sites via MCP. Use when the user asks to create, read, update, or delete posts, pages, categories, tags, media, comments, redirections, TablePress tables, synced patterns (reusable blocks), or site settings on a WordPress site connected through the MCP adapter. Covers Rank Math SEO, Gutenberg block discovery, reusable patterns, TablePress, plugin management, cache clearing, user listing, and bulk operations.
WeChat Official Account content creation and publishing workflow, covering topic selection, drafting, polishing, illustrations, layout, publishing, and review. For personal subscription accounts without verification, publishing guides the user to operate manually in the backend. Use when: "公众号", "写文章", "发文", "选题", "涨粉", "内容运营", "草稿箱", "帮我写篇公众号", "最近公众号没什么灵感", "公众号文章", "发布到公众号". Proactively suggest when the user mentions writing articles, content creation, or WeChat Official Account related tasks.
Create AI marketing videos for ads, promos, product launches, and brand content. Models: Veo, Seedance, Wan, FLUX for visuals, Kokoro for voiceover. Types: product demos, testimonials, explainers, social ads, brand videos. Use for: Facebook ads, YouTube ads, product launches, brand awareness. Triggers: marketing video, ad video, promo video, commercial, brand video, product video, explainer video, ad creative, video ad, facebook ad video, youtube ad, instagram ad, tiktok ad, promotional video, launch video
Create AI marketing videos for ads, promos, product launches, and brand content. Models: Veo, Seedance, Wan, FLUX for visuals, Kokoro for voiceover. Types: product demos, testimonials, explainers, social ads, brand videos. Use for: Facebook ads, YouTube ads, product launches, brand awareness. Triggers: marketing video, ad video, promo video, commercial, brand video, product video, explainer video, ad creative, video ad, facebook ad video, youtube ad, instagram ad, tiktok ad, promotional video, launch video
This skill should be used when the user asks about "digital campaign", "social impact campaign", "digital activism", "civic tech", "awareness campaign", "advocacy campaign", "act as a digital campaign planner", "digital campaign mode", "hashtag campaign", "change.org petition", "awareness-to-action funnel", "online mobilization", "cause marketing", "social change campaign", "petition strategy", or needs expertise in designing and executing digital campaigns for social impact and civic engagement. Part of the AlterLab FC Skills collection (New Media & Communication department).
This skill should be used when the user asks about "newsletter", "email newsletter", "email content strategy", "subject lines", "newsletter structure", "email marketing", "act as a newsletter designer", "newsletter mode", "Substack", "Mailchimp", "CTA optimization", "open rate", "email design", "subscriber growth", "Beehiiv", or needs expertise in planning, writing, and optimizing email newsletters. Part of the AlterLab FC Skills collection (New Media & Communication department).
This skill should be used when the user asks about "brand analysis", "brand audit", "brand equity", "brand positioning", "competitive intelligence", "Keller CBBE model", "Aaker brand model", "brand identity prism", "brand health", "perceptual mapping", "act as a brand analyst", "brand analyst mode", "brand architecture", "brand scorecard", "brand tracking", "brand differentiation", "brand portfolio", "endorsed brand", "hybrid brand architecture", "competitive brand analysis", or needs expertise in evaluating, positioning, and strengthening brands through strategic frameworks. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).
This skill should be used when the user asks about "pitch deck", "client pitch", "agency pitch", "presentation structure", "credentials deck", "competition entry", "pitch presentation", "new business pitch", "act as a pitch builder", "pitch builder mode", "pitch strategy", "presentation design", "agency credentials", or needs expertise in building persuasive pitch decks, agency credentials, and competition entries. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).
This skill should be used when the user asks about "press release", "media kit", "crisis communication", "PR writing", "public relations writing", "corporate communications", "media advisory", "speech writing", "spokesperson brief", "act as a PR writer", "PR writer mode", "media relations", "crisis statement", "internal communications", or needs expertise in writing professional public relations materials across all corporate communication formats. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).
This skill should be used when the user asks about "campaign report", "performance report", "KPI dashboard", "campaign evaluation", "Barcelona Principles", "post-campaign analysis", "metrics report", "ROI measurement", "media evaluation", "act as a report generator", "report generator mode", "campaign results", "advertising effectiveness", "analytics report", or needs expertise in building campaign performance reports, evaluation frameworks, and KPI dashboards. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).
This skill should be used when the user asks about "social media content", "content calendar", "Instagram posts", "TikTok scripts", "Reels", "social media strategy", "hashtag strategy", "content creation", "social media captions", "platform-native content", "act as a social content creator", "social content mode", "content planning", "social media copywriting", "engagement strategy", or needs expertise in creating platform-optimized social media content and editorial calendars. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).
Develop brand positioning strategy including positioning statements, perceptual maps, and brand personality/archetype analysis. Use this skill when the user needs to define or refine how their brand is perceived relative to competitors, craft a positioning statement, build a brand identity framework, or map competitive positions — even if they say 'what makes us different', 'our brand feels generic', or 'how do customers see us vs competitors'.
Use when the user needs to turn content (articles, notes, screenshots, data, product descriptions) into Chinese image-and-text card sets — Xiaohongshu / Rednote 3:4 vertical images, WeChat official account covers, social cards. Provides three exclusive visual languages (Still Paper 本手记 / Signal Proof 证据层 / Bridge Canvas 跨平台桥): Claude reads the content and writes brief.json itself, then hands it to a deterministic engine that renders a card set that is striking at first glance, instantly recognisable, and ready to use out of the box in China.
Use this skill to analyze a brand from their website before creating content. Triggers: "analyze brand", "research brand", "brand guidelines", "brand profile", "understand brand", "brand colors", "brand voice", "before creating content for" Extracts: colors, typography, voice/tone, products, audience, competitive positioning. Outputs a reusable brand_profile.json that producer skills can use.
Plan comprehensive marketing campaigns from strategy through execution. Develop campaign briefs, select optimal channels, create timelines, allocate budgets, define targeting parameters, design A/B testing strategies, and establish performance measurement frameworks.
B2B case study writing with STAR framework, data visualization, and research. Covers structure, customer quotes, metrics presentation, and distribution formats. Use for: customer success stories, portfolio pieces, sales enablement, marketing content. Triggers: case study, customer story, success story, b2b case study, client testimonial, customer case study, portfolio case study, use case, customer win, results story
The Challenger Sale methodology — Teach-Tailor-Take Control framework for B2B sales. Use when: challenger sale, commercial teaching, constructive tension, reframe, teach tailor take control, insight selling, commercial insight, challenger rep.
Writes a phone script for a cold or lukewarm call from a B2B service company (dev or IT outsourcing, agency, AEC/BIM outsourcing, consultancy) to one buyer role. Built around a real reason for the call, one or two guesses about the buyer's situation, a single question about what the problem costs, proof that fits in one breath, and an ask for a concrete slot or for the right person. Includes exits for the objections service sellers hear most: "we have an in-house team", "we already have a vendor", "send your rates", "no projects right now". Use when the user says "cold call script", "call script for [role]", "how do I open this call", "what do I say when I call", "скрипт дзвінка", "холодний дзвінок", "що казати на дзвінку", or describes a target and wants a phone framework. Script is written in the prospect's language. NOT the pre-call brief for a booked meeting (meeting-prep), NOT a written reply to an objection in a thread (reply-objection-handler).
Generate a complete 30-day content calendar with viral content ideas tailored to your niche and platform. Use when planning monthly content, building a posting schedule, or need a structured content plan with pillars, themes, hooks, and CTAs. Includes batch creation workflow.
Transform long-form content (YouTube videos, podcasts, interviews, articles) into engaging short-form and long-form narratives. Extracts core insights and presents them in two styles: concise social media posts (300-800 characters with numbered emoji lists) and detailed narrative articles (1500-3000+ characters with story arcs). Use when users provide YouTube links, podcast transcripts, long articles, or interview content and want summaries, key insights, or content reformatted for different platforms.
Design or sharpen a commercial offer from customer evidence, the actual product boundary and, when useful, competitor ad research. Use for front-end offers, paid discovery products, webinars, price ladders, order bumps, upsells, high-ticket pathways, positioning and offer-message decisions.
Research a product idea before committing it to a CodeSpring build plan. Finds direct competitors, open-source projects, substitutes, and relevant platform capabilities; separates commodity features from a defensible wedge; then records an evidence-backed recommendation and creates only the scoped feature and tasks worth building. Use when the user asks whether an idea already exists, requests market or competitor research, asks what would make a product unique, or wants to validate an idea before creating a PRD or tasks.
Use this skill when answering business analytics, RevOps, GTM metric, pipeline, revenue, funnel, customer, or warehouse questions with Deepline. Triggers on phrases like 'query Snowflake', 'analyze pipeline', 'total ACV', 'break down by quarter', 'use the semantic layer', 'run a semantic query', or any use of snowflake_get_semantic_layer / snowflake_run_semantic_query. Skip prospecting, enrichment, contact finding, outbound, or personalization workflows; use deepline-gtm for those.
GTM prospecting, enrichment, outreach, and Deepline Play work/audits. Providers: adyntel,affinity,ai_ark,akta,allegrow,amplemarket,apify,attention,attio,aviato,bettercontact,bigquery,bluesky,bounceban,brave,browserbase,builtwith,cbinsights,clay,clickhouse,cloudflare,contactout,contextdev,crunchbase,crustdata-v3,customer_db,databricks,dataforseo,datagma,dealroom,deepline_ip_to_company,deepline_native,deeplineagent,discolike,dropleads,edges,emailbison,emailguard,enformion,enigma,exa,findymail,firecrawl,fireflies,firmable,forager,fullenrich,fundable,generic_http,getleads,gong,google_ads_audiences,google_workspace,govfiles,grain,hackernews,harvestapi,heyreach,hubspot,hunter,icypeas,instantly,intercom,ipqs,kaspr,kernel,leadmagic,lemlist,limadata,linkedin_ads_audiences,luma,lusha,meta_audiences,millionverifier,nooks,notion,openmart,opensosdata,openwebninja,outreach,parallel,peopledatalabs,pitchbook,podscan,polymarket,postgres,predictleads,prospeo,quickenrich,rapidapi,redshift,rocketreach,salesforce,salesforge,…
Deprecated alias. Play work is now part of `deepline-gtm`, and the CLI documents plays itself. Use when a user or script still invokes `/deepline-plays`: immediately load and follow the `deepline-gtm` skill instead. Triggers: play, plays, workflow, waterfall, webhook, cron.
Brand guidelines and visual identity for EMU (Egyesület a Magyar Ultrafutásért). Use when creating any EMU-related visual content: social media posts, race posters, event presentations, documents, charts, data visualizations, or marketing materials. Covers logo usage, the EMU Blue (#00ADEF) color palette, Nebula Sans typography, and photography style. Also use when someone mentions the EMU 6-Day Race, ultrarunning branding, or needs on-brand design assets — even if they don't explicitly say 'brand guidelines'. Hungarian triggers: 'EMU-s poszt', 'EMU arculat', 'plakát a 6 napos versenyre', 'EMU színekkel'
Fetch results for a GrowthBook experiment, refresh the snapshot only when the cached data is over 24 hours old, then interpret. Use when the user asks "what are the results of X", "analyze this experiment", "is X winning", "did the test work", "show me the results", or "dig into the dimensions". Reads only — does not stop or modify the experiment. For stopping after you've seen results, use experiment-stop.
Propose new experiment ideas grounded in the team's past stopped experiments via the GrowthBook REST API. Use when the user asks "what should we test next", "give me experiment ideas", "brainstorm A/B tests", "what's worth testing", or "ideas for experiments". Proposes only — does not create experiments. For designing a specific test, use experiment-design. For reading results of one, use experiment-analyze.
Use when finding real role-holders at known company domains from an ICP, especially prompts like 'find all job titles at these companies', 'find qualified titles', 'find RevOps or marketing-ops buyers', or when exact title discovery should precede paid people search.
Use when the user wants to define, parse, or manage a GA4 event taxonomy (이벤트 정의서) — turning a spreadsheet of planned events/parameters into taxonomy.json/taxonomy.md, comparing planned events against what GA4 actually collects, or drafting an initial taxonomy from live GA4 data. Consumes .ga4/config.json + token.json from the ga-auth skill for the live features.
Configuring Google Consent Mode v2 for privacy-compliant measurement and advertising. Covers default and update commands, consent state mapping to GA4 and Google Ads, conversion modeling with cookieless pings, and EEA requirements effective March 2024.
Use when managing Google Play store listings, metadata, screenshots, or images. Make sure to use this skill whenever the user mentions gpc listings, store listing, metadata sync, screenshots, Fastlane metadata, localization, app description, pull listings, push listings, feature graphic, Play Store images, app title, short description, full description, changelogs, image sync, image dedup, listings images sync, save quota, publish quota exceeded, too many API saves, screenshot display order, AI-generated image attestation, --ai-generated, or wants to update any text or visual content on their Play Store page. Also trigger when someone asks about migrating from Fastlane supply, syncing metadata to/from local files, managing multi-language listings, or bulk-updating store content — even if they don't mention GPC explicitly. For releases and uploads, see gpc-release-flow.
Use Hermes Tweet with Hermes Agent for X/Twitter endpoint discovery, public reads, private action-gated reads, audience analysis, thread planning, and guarded publishing. Use when a project needs Hermes-native social research or publishing workflows.
This skill provides a comprehensive framework for creating and executing high-ticket sales scripts, from initial application to closing the deal. Use it to structure application funnels, discovery calls, and enrollment conversations for premium products or services.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.