Skills
96,770 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Read, create, update, search, and associate HubSpot CRM records — contacts, companies, deals, tickets, and custom objects. Use this whenever the user wants to look up a contact, create a deal, update a company, search the CRM, link two records, or asks "what's in HubSpot" — even if they don't say "API". Also use it for any URL under app.hubspot.com or a mention of a HubSpot object/record ID. Always start from this skill when interacting with this service — its bundled scripts and recipes are the fastest path.
Read your Instagram niche and profile from real data via Apify, no login. Scan a hashtag for the posts traveling now (likes, comments, owner) to see the format and hook that works. Pull profile stats for any handle, yours or a competitor's: followers, posts, bio, category. Instagram hides who liked or commented on other accounts, so this is discovery plus profiles, not engagers. Triggers on "what works in my niche", "scan the hashtag", "competitor stats". Not for writing captions (use ig-caption-writer)
Repurpose existing content into a native Instagram post. Turn a LinkedIn post, blog, YouTube script, or X post or thread into Instagram content: make long pieces a carousel or caption, re-hook before the 125-character fold, strip off-platform artifacts (X @-handles, link in bio), and publish via Publora on approval. Use to adapt content across platforms for Instagram. Not for writing from scratch (use ig-caption-writer or ig-carousel-planner), or auditing a draft (ig-humanizer --mode audit).
First-principles, team-of-experts assessment of a software project that surfaces latent potential; underexploited assets, a sharper north star, missing high-leverage capabilities, better framing and messaging. Produces a prioritized, evidence-grounded report with cheap probes, a reframe candidate, a stop-doing list, and an honest skeptic's case. Use whenever the user wants fresh eyes on a project they have built: "what am I sitting on", "what could this become", "is there a bigger play here", "how do I make this valuable or impactful", "assess this project", "strategic review", "where should this go next", "is this worth pursuing", "what's the potential here", or when they point at a repo and ask what to do with it, even if they never say "assessment" or "potential". Not for routine code review, debugging, or performance audits.
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
Use Lingzao creator-content tools for Xiaohongshu/XHS, Douyin, and WeChat official-account public content. Lingzao supports XHS SEO, Xiaohongshu account analysis, benchmark account discovery, viral note breakdown, keyword research, one-stop content packages from keyword/link/image/inspiration material, title and cover optimization, hand-drawn route-map cards, city food maps, travel itinerary maps, life checklist maps, workflow manual maps, creator content workflow, note search, creator search, profile lookup, recent posts, deep profile copy/subtitle analysis, note/article detail, post comments, article stats, related articles, short-video copy extraction, and prompt-based creator image generation.
LinkedIn Ads management skill for B2B SaaS campaigns. Routes to specialized sub-skills for campaign planning, performance analysis, account audits, and account management. MANDATORY TRIGGERS: LinkedIn Ads, LinkedIn campaign, LinkedIn advertising, B2B ads, paid social, LinkedIn paid, ad account, campaign manager, LinkedIn lead gen, LinkedIn retargeting, ad audit, ad performance, ad optimization, campaign plan, media plan, LinkedIn budget
LinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pillars. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding. Triggers: linkedin post, linkedin content, linkedin writing, linkedin strategy, linkedin engagement, linkedin algorithm, linkedin hook, linkedin formatting, thought leadership, professional content, b2b content, linkedin growth
Plan, measure, and iterate LinkedIn content experiments using post hypotheses, format tests, analytics, comments, and learning loops. Use when comparing LinkedIn hooks, formats, topics, hashtags, posting cadence, newsletters, documents, videos, or content performance data.
Draft, revise, and audit LinkedIn feed posts for professional visibility, personal brand, audience value, comments, and ethical reach. Use when writing LinkedIn posts, feed updates, text posts, document or video captions, hashtag/mention plans, post hooks, or short-form LinkedIn content.
This skill provides logline (hook) writing techniques for screenplays. Covers the four components (characters, conflict, setting, action), formulas for effective loglines, and common mistakes to avoid. Use when: distilling a story to its essential hook, preparing pitch materials, testing if a concept is compelling, or marketing a screenplay.
Generates WAFFLES Declarations for social media posts — preemptive lists of what a post does NOT say. Use when users mention WAFFLES, ask for clarifications on their post, want to prevent misinterpretation, or request disclaimers for controversial/nuanced takes.
Max — the GTM-system copilot: the advisor that sits ABOVE Victor Shulga's skill stack and guides a person who downloaded the skill bundles. Max onboards them, diagnoses where their agency is, routes them to the RIGHT skill for their stage, explains what each skill is for and when to run it, enforces the gates, and always hands off to one concrete next action. Use whenever someone asks: "which skill do I use", "where do I start", "how does this system work", "what should I do next", "explain [skill]", "I have a GTM/outbound/sales/ retention problem — help me", "я загубився в скілах", "з чого почати", "що робити далі", "поясни скіл X", "I have no SDR", "show me the team", «у нас нема SDR», «покажи команду», «Макс, тренажер: <компетенція>», or opens the bundle for the first time. Max ROUTES and COACHES; it sends you to the skill that does the task (the trainer drill is the one it runs). NOT for running a specific skill end-to-end (invoke that skill directly) and NOT for inventing GTM advice outside the system.
Write a media pitch or press outreach email for any story or announcement. Use when asked to write a media pitch, journalist outreach email, press pitch, or story angle for PR. Produces a concise pitch with a compelling news angle, journalist-specific hook, and clear call to action.
Molten OS Pro — adversarially validate a product or business idea (quick score, full 5-round interview, or re-validate). 10-criterion rubric (/50), red flags, falsifiable experiment; writes molten-docs/validate/product-score-N.md. Use when the user pitches an idea, asks if it is a good business/product, or wants a sanity check. Do NOT use when the idea is already validated and the user only needs implementation. Requires molten-os-core (molten-brand, molten-design, molten-landing) after a strong score.
Deprecated alias. This skill was renamed to `deepline-scoring`. Use when a user or script still invokes `/niche-signal-discovery`: immediately load and follow the `deepline-scoring` skill instead. Triggers: ICP analysis, niche signals, won vs lost analysis, differential signals, signal discovery, ICP signal report, account scoring signals, lead scoring, first-party signals, buyer signals.
Takes a list of npm package names (yours or competitors'), fetches 12 weeks of daily download data from the npm API, computes a breakout velocity score per package to identify hockey-stick growth, fetches maintainer profiles from the npm registry and GitHub API, and outputs a ranked lead brief for each breakout package with who built it, how to reach them, and what to say. Use when asked to find evangelists before they are famous, track competitor package momentum, identify breakout npm packages, map npm maintainers to Twitter or GitHub, or find DevTools leads from package growth signals. Trigger when a user says "find leads from npm packages", "who maintains these breakout packages", "track npm download trends", "find evangelists before they are famous", or "map npm maintainers to Twitter".
Open Graph and social sharing image design with platform specs, text placement, and branding. Covers OG meta tags, Twitter cards, LinkedIn previews, and dynamic generation. Use for: social sharing images, blog thumbnails, link previews, social cards. Triggers: og image, open graph, social sharing image, twitter card, social card, link preview image, og meta, sharing preview, social thumbnail, meta image, og:image, twitter:image, linkedin preview
Run cold and warm outreach campaigns to find and engage potential customers or partners. Use when building a prospecting pipeline, writing cold emails or LinkedIn messages, identifying and qualifying leads, planning an outreach strategy, or scaling lead generation as a solopreneur. Covers lead identification, qualification frameworks, cold email writing, LinkedIn outreach, multi-touch sequences, and tracking. Trigger on "cold outreach", "prospecting", "find customers", "cold email", "LinkedIn outreach", "lead generation", "outreach strategy", "build a pipeline", "find clients".
Find your proven ideal customer profile from your own outreach data—who actually replies, accepts, and shows interest—then find more like them. Reads La Growth Machine via its MCP, or a CSV export from any outreach tool (lemlist, Instantly, Smartlead, HeyReach, Apollo, Waalaxy…). Use when someone asks which job titles, seniorities, industries, company sizes, or countries reply to their cold outreach; wants reply or positive-reply rates by segment, the ICP behind their replies, who to stop contacting, or a data-driven lookalike based on engagement. Triggers: “who replies to my outreach,” “ICP from my campaigns,” “analyze my replies,” “reply rate by job title,” “who should I target next,” “what's my real ICP,” “qui répond à mes campagnes,” “profil des leads qui répondent.” For SDRs, Heads of Sales/Growth, RevOps, GTM engineers, founders, and agencies. Statistically guarded (confidence intervals, minimum volumes, confounding check). Hands off to sales-nav-search-builder. Maintained by La Growth Machine.
This skill should be used when working on any design, marketing, copywriting, writing, or communication task — including: "run PFD", "apply PFD", "use Perception-First Design", "do a PFD analysis", "run the derivation protocol"; when designing interfaces, landing pages, emails, ads, or visual systems; when writing or reviewing marketing copy, headlines, CTAs, proposals, pitches, or presentations; when evaluating conversion problems, bounce rates, engagement, or persuasion; when doing brand work, content strategy, or any client communication; or whenever cognitive load, first impressions, processing fluency, trust, or decision architecture should inform the work.
Reviews the deal pipeline of a B2B service company (dev or IT outsourcing, agency, AEC/BIM outsourcing, consultancy) and builds a single-file HTML dashboard from the real deal data. Handles project, retainer and dedicated-team deals on one value scale, checks data hygiene, finds where deals stall (proposal sent with no answer, procurement and contract, deals with one contact), calculates win rate, cycle length and coverage from the company's own closed deals, splits the forecast into commit, best case and pipeline, compares owners, and ends with up to 8 named actions. Input: a CRM export (CSV or sheet) or a connected CRM. Use when the user says "analyze my pipeline", "pipeline review", "forecast this month", "where are deals stuck", "which deals will close", "who is my top rep", "розбери пайплайн", "що з угодами", "прогноз на місяць", "де застрягають угоди". NOT deal qualification of one deal (scope-qualifier), NOT outreach campaign stats (outbound reporting skills).
Use this skill to create investor pitch decks, partnership presentations, or business proposals. Triggers: "pitch deck", "investor deck", "fundraising presentation", "startup pitch", "investor presentation", "VC pitch", "seed deck", "series A deck", "business proposal", "partnership pitch", "sales deck", "demo day" Outputs: Structured slide content, talking points, and optional generated visuals.
Product changelog and release notes that users actually read. Covers categorization, user-facing language, visuals, and distribution. Use for: release notes, changelogs, product updates, feature announcements, versioning. Triggers: changelog, release notes, product update, version notes, what's new, feature announcement, product changelog, update log, release announcement, version release, product release, ship notes
Guides end-to-end product and feature launches with launch sizing, GTM channel selection, cross-team alignment, and post-launch review. Use when the user mentions 'product launch,' 'GTM plan,' 'launch sizing,' 'launch priority,' 'feature release,' or wants structured launch planning.
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.
Writes and optionally posts a Reddit post for any subreddit, following that subreddit's specific culture and rules. Drafts a title, body, and first comment using the 90/10 rule. Uses Composio Reddit MCP for optional direct posting. Use when asked to post on Reddit, draft a Reddit post, share a project on Reddit, write a subreddit post, or launch something on Reddit. Trigger when a user says "post this on Reddit", "write a Reddit post for r/...", "help me launch on Reddit", "draft something for Reddit", or "how do I share this on Reddit without getting banned".
Use when diagnosing why a published video underperformed — reading a YouTube retention graph, comparing a weak video against a winner, or mapping audience drop-off points to script beats. For writing the next script, use storytelling-hooks or long-form-youtube.
Use when judging a finished market and competitive prior-art artifact before it is accepted — a market vocabulary map, a per-angle search output, an extract record, or the competitor register and report. An acceptance gate, not authoring. Judges a single-sourced bar: a recorded zero is distinguishable from an unreachable source and from one excluded on its terms; queries are reproducible as run; ratings carry their denominators; vendor claims are attributed rather than asserted; a tier is argued from capability overlap rather than fame; point-in-time facts are dated; a dead product is recorded as dead with its date; a register row says what its record says; white space is phrased as a search result. Approves a thin-but-honest result for a thin market and revises only on a named, unrecorded gap. Emits exactly VERDICT: approve|revise plus actionable findings. Keywords: competitive analysis review, market research review, competitor set critique.
Closum platform help — omnichannel marketing automation: email, SMS, WhatsApp, Telegram, Web Push from one dashboard, drag-and-drop editors, no-code automations, AI assistant, landing pages, contact management. Use when Closum campaigns not sending or reaching inboxes, automations not triggering, landing pages not converting, CRM connection broken or data not syncing, or Closum deliverability rates dropping. Do NOT use for general email marketing strategy (use /sales-email-marketing), outbound cadence strategy (use /sales-cadence), funnel strategy (use /sales-funnel), or connecting Closum to other tools via Zapier (use /sales-integration).
Mailmo platform help — Email Finder, Email Verifier, catch-all detection, LinkedIn Chrome extension, bulk verification, CSV export. Use when Mailmo email lookups returning no results, verification flagging valid emails as risky, Chrome extension not finding contacts on LinkedIn, or bulk verification stuck or giving unexpected bounce rates. Do NOT use for building prospect lists (use /sales-prospect-list), cross-platform deliverability (use /sales-deliverability), enriching contacts across multiple tools (use /sales-enrich), or sending cold emails (Mailmo is a finder/verifier, not a sending tool — use /sales-cadence for outreach strategy).
Outscraper platform help — data extraction platform that scrapes Google Maps, reviews, and 50+ sources plus an instant Business Catalog database. Use when Google Maps scraping isn't returning enough businesses, reviews aren't extracting correctly, email/contact scraping misses results, company enrichment data is incomplete, email validation flags too many false positives, or the Outscraper API isn't working as expected. Do NOT use for general prospect list strategy (use /sales-prospect-list), cross-platform enrichment strategy (use /sales-enrich), or email deliverability strategy (use /sales-deliverability).
Retargeting and remarketing strategy — website visitor retargeting, cart abandonment recovery, dynamic product ads, cross-channel retargeting, audience segmentation, frequency capping, attribution, pixel setup, in-app retargeting. Use when website visitors leave without converting, cart abandonment rates are too high, retargeting ads aren't profitable, you're unsure which retargeting platform to use, or past visitors never come back. Do NOT use for AdRoll-specific config (use /sales-adroll), Remerge-specific config (use /sales-remerge), email marketing (use /sales-email-marketing), B2B account-based advertising (use /sales-b2b-advertising), or general paid ads strategy (use /paid-ads).
Use when a focused Sales workflow needs Salesforce-backed CRM reads, links, drafts, notes, account plans, Agentforce assignments, or explicitly requested Salesforce connector/query guidance. Do not use for generic CRM app construction or when another CRM is authoritative.
Given your SDK or library name, searches GitHub code search for public repos that import or require it, classifies each repo as company org, affiliated developer, solo developer, or tutorial noise, scores by adoption signal strength, detects new adopters by date, and outputs a ranked list of who is building on you with outreach context per high-signal company. Use when asked to find who uses your SDK, track SDK adoption, find companies building on your library, identify warm leads from existing SDK users, or see which orgs import your package. Trigger when a user says "who is using my SDK", "find repos that import my library", "track adoption of my package", "which companies are building on my SDK", "find my SDK users on GitHub", or "show me who imports my package".
Use when the user wants to query Twilio SendGrid Email Logs or retrieve per-message activity for a specific sg_message_id, including whether an email was opened, clicked, delivered, bounced, deferred, dropped, spam-reported, or unsubscribed. Supports GET /v3/logs/{sg_message_id} by ID and POST /v3/logs search by recipient, optional subject, sent-at lower bound, status, raw query, and fuzzy message ID matching. Supports global or EU SendGrid API base URLs, optional on-behalf-of parent-account header for by-ID lookups, raw JSON output, event summary enrichment, dry-run URL or payload preview, and saved SendGrid API key reuse. Do not use for sending email or aggregate SendGrid statistics.
Run a comprehensive SEO audit of the entire project, scanning all pages and components to produce a prioritized issue list and fix recommendations. Covers technical SEO, content SEO, E-E-A-T authority, content strategy, and performance. Provides a 0-100 SEO scoring system (6 dimensions). Supports both Chinese and English.
Create a structured SEO content brief for any target keyword or topic. Use when asked to write an SEO brief, content brief, keyword brief, or content strategy document. Produces a complete brief with target keyword, search intent, outline, competitor insights, internal links, and on-page SEO guidance.
Use when asked about “7 Powers,” “build a competitive moat,” “analyze defensibility,” “find sustainable advantage,” “economic moats,” or “Hamilton Helmer framework.” Helps identify durable competitive advantages. The 7 Powers framework (created by Hamilton Helmer) reveals the economic structures that protect business value from competition.
Use when you assign the Shopify Standard Product Taxonomy category, "set the product category", "categorize the catalog", or fill the category / taxonomy metafields: the admin "Category metafields" panel (Color, Size, Material, Caffeine content), a.k.a. product category attributes / taxonomy attributes, including the attributes a Google feed asks for. Covers bulk classification, discovering a category's attributes and allowed values, minting the reserved value metaobjects, and writing them safely. Also: "category metafields show blank/null", "my Color attribute won't save". Not for bulk CSV data loads (Matrixify can't do this; see shopify-matrixify for bulk data).
Use when you need to map a pile of old URLs to live pages and turn them into 301 redirects on a Shopify store: fix 404s, bulk redirects after a migration/replatform/catalog restructure, turn a Google Search Console 404 export into live redirects, or WordPress→Shopify URL transforms (/YYYY/MM/slug/ → /products/slug). Trigger phrases: "map old URLs", "fix our 404s", "redirect the dead links", "we relaunched and lost our rankings". Recovers SEO equity and rescues users after a URL structure changes. Not for creating a single one-off redirect (do it in admin).
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.