Skills
96,770 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Build a personal brand strategy for founders, executives, creators, and consultants. Use when the user says "personal brand", "personal branding", "build my brand", "founder brand", "executive brand", "thought leadership", "I want to be known for", "grow my personal brand", "LinkedIn presence", "creator brand", "consultant brand", "personal brand strategy", "position myself", "what should I be known for", or wants to establish credibility, grow an audience, or become a recognized voice in their industry.
When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content.
Turn a reference Instagram Reel into a script for your own Reel, tuned to your voice and repurposed from your newsletter content. Takes a Reel URL or Notion reference link, uses Apify to scrape the video, sends it to Gemini 2.5 Flash for full transcript + hook + structure analysis, then writes a new script applying the same patterns to your newsletter topic. Use this skill whenever the user says "script a reel", "reels scripting", "turn this into a reel", pastes an Instagram Reel URL, or references their Notion outlier reels database. The URL-to-video-analysis route needs APIFY_API_TOKEN and GOOGLE_AI_API_KEY; supplied input can skip the corresponding stages.
Define and sharpen a brand's market positioning — where it sits relative to competitors, what it owns, and how it differentiates. Use when the user says "brand positioning", "positioning statement", "where do we sit in the market", "how are we different", "differentiation strategy", "positioning map", "competitive positioning", "what space do we own", "brand territory", "we're too similar to competitors", "help me position this brand", or wants to find a defensible place in a crowded category.
When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users coming from specific URLs (typically ad campaigns or social posts). Use when the user mentions "Custom Product Page", "CPP", "alternate product page", "App Store URL variant", "ASA CPP", "campaign-specific landing page", "product page per audience", "App Store Connect CPP", "ppoUrl", "?cpp=" parameter, or "show different screenshots to different ad audiences". For App Store A/B tests on the default page, see ab-test-store-listing. For paid ad campaigns that route to CPPs, see apple-search-ads or ua-campaign.
Use this skill when the user requests a newsletter, email digest, weekly roundup, industry briefing, or curated content summary. Supports topic-based research, content curation from multiple sources, and professional formatting for email or web distribution. Trigger on requests like “create a newsletter about X,” “write a weekly digest,” “generate a tech roundup,” or “curate news about Y.”
Check and resize images for social media platforms. Run scripts/check.js to validate any image against specs for Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Snapchat, and Threads — get a ranked match list with exact resize commands. Run scripts/resize.js to export a correctly-sized copy. Use when a user asks to validate image dimensions, resize an image for a platform, check if an image fits a spec, or prep assets for social media posting or ads.
Analyzes sales data from PayPal and QuickBooks to find top performers and slow movers, layers in seasonality, and produces a prioritized 30-day content brief: what to push, what offers to run, what to hold. Strategic output only — no calendars or assets. Use when the user asks what to post, wants a content plan, asks what's selling, or what to promote this month.
Use when the user wants to find patterns in what content works and what doesn’t. Also use when the user mentions “what’s working,” “content patterns,” “best topics,” “best format,” “best time to post,” “analyze my content,” “do more of,” “do less of,” or “what should I change.” For raw metrics, see performance-analyzer-sms. For audience-specific analysis, see audience-growth-tracker-sms. For actionable recommendations, see optimization-advisor-sms.
When the user wants to set up, debug, or interpret app install attribution — including SKAdNetwork (SKAN), Apple's AdAttributionKit, Google Play Install Referrer, MMPs (AppsFlyer, Adjust, Singular, Branch, Kochava), deep links, deferred deep links, conversion values, postback windows, or privacy thresholds. Use when the user mentions "SKAdNetwork", "SKAN", "SKAN 4", "AdAttributionKit", "AAK", "MMP", "AppsFlyer", "Adjust", "Singular", "Branch", "attribution", "conversion value", "postback", "Install Referrer", "deferred deep link", "iOS 14.5", "ATT", "App Tracking Transparency", "IDFA", or "I can't measure my ad campaigns". For paid campaign strategy, see ua-campaign and apple-search-ads. For analytics events, see app-analytics.
Define a brand's verbal identity — tone, voice, writing style, vocabulary, and messaging rules. Use when the user says "brand voice", "tone of voice", "how should we write", "writing guidelines", "copy style guide", "brand language", "verbal identity", "how should the brand sound", "tone guide", "our copy doesn't sound right", "copywriter guidelines", "voice and tone", or when onboarding a copywriter or content team. Also use when the user has a brand strategy and wants to define how the brand communicates.
When the user wants to use GitHub for SEO, parasite SEO, GEO, open source marketing, README optimization, or curated Awesome lists. Also use when the user mentions "GitHub," "GitHub SEO," "GitHub parasite SEO," "GitHub GEO," "awesome list," "GitHub README," "profile README," "pinned repositories," "Trending," "Explore," "repository name," "About section," "GitHub description," "GitHub topics," "Website field," "GitHub Pages," "github.io," "user site," "project site," "GitHub gist," "curated list," or "navigation list." Not for Medium or other non-GitHub platforms—use parasite-seo or medium-posts. For OSS business model, use open-source-strategy.
Generate user demand research reports from real user feedback. Scrape and analyze feature requests, complaints, and questions from Reddit, X, GitHub, YouTube, LinkedIn, and Amazon. Use when user wants to do demand research, find feature requests, analyze user demand, or run RequestHunt queries.
Build self-serve acquisition and expansion motions. Use when deciding PLG vs sales-led, optimizing activation, driving freemium conversion, building growth equations, or recognizing when product complexity demands human touch. Includes the parallel test where sales-led won 10x on revenue.
Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding designers or copywriters", "need a document for the team", "brand consistency across teams", or wants to codify all brand decisions into a reusable reference document.
When the user wants to design or optimize the funnel that takes web visitors into installing and onboarding the app — including smart app banners, web-to-app deep links, deferred deep links, web onboarding (Stripe-paid web flow before app install), QR codes, "open in app" CTAs, and the trade-off between paying on web vs in-app. Use when the user mentions "web to app", "smart app banner", "Stripe before app", "web paywall before install", "Branch web SDK", "web funnel for app", "AppsFlyer OneLink web", "Universal Links", "App Links", "QR code to app", "open in app", "deferred deep link from web", or "should I sell on web first then push to app". For pure in-app onboarding, see onboarding-optimization. For deep link infra, see attribution-setup.
Full brand strategy workflow for agencies and brand consultants. Acts as a senior brand strategist — collects client information through a structured questionnaire, then generates a complete, polished brand strategy report. Use this skill whenever a user says "brand strategy", "create a brand report", "build brand strategy for my client", "brand questionnaire", "I have a new branding client", "help me do brand strategy", "brand identity strategy", "write a brand strategy document", or shares a client brief and wants a strategy output. Also triggers when a user uploads or pastes a completed brand questionnaire and asks to turn it into a report. Always use this skill for any brand strategy task — even casual mentions like "I need to do strategy for this brand" or "client filled the form, make the report".
Use when the user asks for ugc ads or a task matching the examples below. Multi-cut jump-cut UGC product ad — HOOK + 3 JUMP CUTs + OUTRO, 15s, 9:16 vertical (3:4 optional, seedance only), POV first-person talking-head selfie, every beat has spoken dialogue with native lip-sync, 5-act narrative arc (set → name → reveal → twist → punchline). Six category essences (HAUL / APP / FOOD / BEAUTY / FITNESS / TECH) auto-picked from the input URL. Creator-style raw UGC talking-head with multi-beat conversational dialogue. Use when the user asks to "make a UGC ad", "jump-cut product ad", "POV product reveal", "creator-style ad", "haul-style ad", "unboxing ad", "TikTok-style product video", or "talking-head ad about [URL]".
When the user wants to design, launch, or optimize an in-app referral / invite / share-to-earn program — including reward structure, mechanics, fraud prevention, deep link setup, and viral coefficient measurement. Use when the user mentions "referral program", "invite a friend", "refer and earn", "share to earn", "viral loop", "viral coefficient", "K-factor", "double-sided rewards", "give X get X", "referral rewards", "invite link", "share sheet", "Branch referrals", "in-app invites", or "how to make my app go viral". For deep link infrastructure that referrals depend on, see attribution-setup. For organic content-driven virality (UGC, creator), see creator-ugc-marketing
When the user wants platform-specific tactical guidance for LinkedIn, Twitter/X, Threads, or Bluesky. Also use when the user mentions 'LinkedIn strategy,' 'Twitter strategy,' 'Threads strategy,' 'Bluesky strategy,' 'algorithm,' 'what works on LinkedIn,' 'cross-posting,' 'platform differences,' 'adapt my content,' or 'which platform should I focus on.' For overall content strategy, see content-strategy-sms. For writing posts, see post-writer-sms.
When the user wants to analyze how their social media posts are performing. Also use when the user mentions 'analytics,' 'performance,' 'how did my posts do,' 'engagement,' 'impressions,' 'what's working,' 'post metrics,' 'my best posts,' or 'why isn't this post performing.' Uses BlackTwist analytics when available, works from user-provided data otherwise. For audience growth specifically, see audience-growth-tracker-sms. For pattern detection, see content-pattern-analyzer-sms. For actionable next steps, see optimization-advisor-sms.
Use when the user asks to build a brand or requests a task matching the examples below. Build a practical brand identity from any input — an idea, an existing website, a list of reference brands, product photos, or “I want to rebrand X.” Default to a fast quick-brand path for founder-kit users, and offer the full 14–16-page guidelines as an opt-in upgrade. Use when someone wants a brand identity but does NOT need a full commerce launch (no Shopify, no product listings, no social posting). Trigger phrases: “build me a brand,” “make me a brand,” “design a brand identity,” “brand guidelines for [X],” “I want a brand book,” “create a brand from scratch,” “brand for [idea],” “I want a brand that feels like [X] + [Y],” “rebrand my [thing],” “visual identity for [thing],” “build-a-brand.”
Onboards RCS Business Messaging and Notify OTP via the pinpoint-sms-voice-v2 AWS CLI. Covers creating a branded RCS test agent (logo, banner, rich cards, suggested replies), adding verified testers, and sending/receiving the first RCS message; and configuring AWS End User Messaging Notify to send one-time-passcode (OTP) verification codes through AWS-managed phone numbers without buying a number or completing carrier registration. Also discovers which registration type a country requires from live API definitions and runs the universal registration lifecycle (create, derive fields, fill, submit, recover from denial, resubmit) shared by 10DLC, toll-free, short code, sender ID, RCS country launch, and Notify tier upgrade. Applicable to RCS agent setup, RCS message send/receive, Notify OTP configuration, verification-code delivery, registration requirements by country, and registration submission. Does not cover WhatsApp (see aws-social-messaging).
Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the user says "set brand context", "save my brand info", "store brand details", "brand profile", "create brand context file", "update brand context", or when starting any brand project for the first time. Every other brand skill reads this file first. Always run this before beginning any brand work if the context file doesn't exist yet.
Help users assess and achieve product-market fit. Use when someone is trying to determine if they have PMF, measuring user engagement and retention, running the Sean Ellis survey, or figuring out if they should scale or keep iterating.
Plan, draft, audit, and publish LinkedIn posts and comments. Use when the user wants to write a viral LinkedIn post, draft a comment or reply on any LinkedIn post URL, audit a draft against 2026 algorithm heuristics, remove AI tells, extract hook formulas from viral posts, or plan a week of content. Powered by the Publora API for publishing. User provides post/comment URLs, skill drafts content, user approves, then publishes
Use when the user asks for a founder product video or a task matching the examples below. Generate a 65-second founder-style product video from a product URL + user-supplied imagery. Output is a 16:9 1080p MP4 — 4 × 15s SeeDance acts of a talking founder + 5s branded end card + background music. The user's actual product screenshots are composited onto product reveal shots after Seedance generation, so readable UI and brand text are real, not AI-imagined. Triggers — “founder video”, “product video”, “60s pitch video”, “make a video of [founder] for [URL]”, “talking founder explainer”. Requires Pika MCP. Uses a supplied brand kit folder (`brand.json` or an exported build-a-brand kit with `brand.md`, tokens, logo assets); if no kit exists, run build-a-brand first.
Build a brand's messaging hierarchy — taglines, value propositions, key messages, and proof points for each audience. Use when the user says "brand messaging", "messaging framework", "value proposition", "tagline", "brand tagline", "key messages", "messaging hierarchy", "what should we say about our brand", "brand copy foundation", "messaging architecture", "elevator pitch", "one-liner", "brand statement", or needs consistent language across all communications. Also use when messaging feels inconsistent across channels or teams.
Use when the user asks for app sizzle or a task matching the examples below. Generate cinematic 1080p iOS app teaser videos from real App Store screenshots, with a GPT-image-2 enhancement pass on each selected screen before generation. Output is a beat-driven cinematic teaser built from GPT-enhanced screenshots, ending with the brand logo/icon plus a deterministic `COMING SOON` overlay. Screens sourced from Pika MCP App Store fetch, a live website (auto-captured), user-supplied files, or URLs. Starts by sourcing real screens and brand assets before any generation. Triggers on: app sizzle, app teaser, app promo, iOS app promo video, app video, app product video, coming soon, seedance, motion graphics, make a promo for my app, make a video for [app], gpt enhance promo. NOT for: short-form consumer content like GRWM, vlogs, UGC, or non-app product ads (use content-video); app-sizzle is specifically for iOS app teaser videos sourced from App Store screens or real app UI.
Discover, create, update, and delete custom CRM object schemas. Use when defining a new object type, inspecting existing schemas, or removing one. Record CRUD on custom objects is identical to standard objects — see `bulk-operations`.
Use when the user asks for app store screens or a task matching the examples below. Generate 5–6 App Store screenshots in a given brand's aesthetic from a `brand.md`, raw product screenshots, or a public App Store listing fetched through Pika MCP. Story-driven (hook → value → features → proof → close), splashy, on-brand. Outputs 1290×2796 PNGs ready to drop into App Store Connect. Use when someone wants App Store / store listing assets — including: "make me app store screenshots", "design app store screens for [brand]", "I have a brand.md and screenshots, generate store assets", "screenshot set for app launch", "iOS store screens", "app store creative", "store listing visuals", "splashy app store screens", "app-store-screens".
Launch new products from idea to first customers. Use when launching products, finding early adopters, building launch week playbooks, diagnosing why adoption stalls, or learning that press coverage does not equal growth. Includes the three-layer diagnosis, the 2-week experiment cycle, and the launch that got 50K impressions and 12 signups.
Generate professional PowerPoint pitch decks for startups and businesses. Use this skill when users request help creating investor pitch decks, sales presentations, or business pitch presentations. The skill follows a standard 10-slide pitch deck structure and includes best practices for content and design.
Define a brand's target audience with deep personas, psychographics, and ICP (Ideal Customer Profile). Use when the user says "target audience", "ideal customer", "customer persona", "audience persona", "ICP", "who is our customer", "define our audience", "audience research", "buyer persona", "who should we be targeting", "audience profile", "customer profile", "who buys this", or needs to understand their audience more deeply before investing in brand or marketing work.
When the user wants to write a multi-part thread or content series for Twitter/X, LinkedIn, Threads, Instagram (Reel/carousel/Story series), TikTok (multi-part videos), YouTube (video series, multi-Short series), or Facebook. Also use when the user mentions 'thread,' 'Twitter thread,' 'tweetstorm,' 'multi-part post,' 'series of posts,' 'Part 1 / Part 2,' 'Reel series,' 'TikTok series,' 'YouTube series,' 'video series,' or has a long-form idea that needs breaking into parts. For single posts, see post-writer-sms. For carousels, see carousel-writer-sms
Create a packaging design brief — structure, visual direction, hierarchy, materials, and unboxing experience. Use when the user says "packaging design", "packaging brief", "product packaging", "packaging direction", "label design", "packaging identity", "unboxing experience", "packaging look and feel", "brief my packaging designer", "packaging for my product", "packaging strategy", "retail packaging", "e-commerce packaging", "what should my packaging look like", or is briefing a designer, agency, or manufacturer on packaging requirements.
Pressure-tests a product idea before the founder invests in planning, building, or launching. Surfaces fatal flaws, tests whether the problem is real, maps real competition (including current behavior), plans first 10 customers, defines a 2-week MVP test, returns a strong/weak/pivot verdict, then sharpens `docs/product-idea.md` based on the founder's direction calls. Use when the founder says “validate my idea”, “pressure-test”, “is this idea good”, “find fatal flaws”, “stress test my idea”, or otherwise wants to evaluate an idea before committing.
Analyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities. Use when the user says "competitor brand analysis", "analyze competitor brands", "how do competitors position themselves", "competitor messaging", "competitor identity", "what are competitors saying", "benchmark competitors", "competitive brand landscape", "how do we compare to competitors", "competitive audit", or wants to understand the brand landscape before defining their own position.
Guided discovery of a product idea by mining what the founder already knows or already does — covers source selection (business vs. expertise), context capture, pattern synthesis, candidate scorecard, and writes `docs/product-idea.md`. Use when the founder says "generate an idea", "help me find an idea", "what should I build", "product idea from my business", "product idea from my expertise", or otherwise needs to discover a product concept worth building.
Help users plan and execute product launches. Use when someone is planning a product launch, preparing PR outreach, coordinating a go-to-market campaign, launching on Product Hunt, or asking how to generate buzz for a new feature or product
When the user wants concrete recommendations on how to improve their social media performance. Also use when the user mentions 'what should I do next,' 'how do I improve,' 'optimize my social media,' 'recommendations,' 'suggestions,' 'next steps,' 'what's my biggest opportunity,' or 'help me grow.' Synthesizes insights from performance, audience, and pattern analysis into prioritized actions. For raw analytics, see performance-analyzer-sms. For growth tracking, see audience-growth-tracker-sms. For pattern detection, see content-pattern-analyzer-sms
Use when the user asks to "optimize for AI citations"; improves citation readiness for ChatGPT, Perplexity, AI Overviews, Gemini, and Claude. Not for structural on-page SEO — use on-page-seo-checker; not for net-new drafting — use content-writer. AI引用优化/GEO优化/AI搜索
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From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.