Skills
96,770 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Optimizes landing pages, signup flows, onboarding, forms, popups, and paywalls for conversion. Triggers for 'CRO', 'conversion rate', 'landing page', 'signup flow', 'A/B test ideas', 'exit popup', 'form optimization', or 'user activation'.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas', 'growth ideas', 'how to market', 'marketing strategies', 'marketing tactics', 'ways to promote', or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
Off-page SEO analysis and strategy expert. Analyzes backlink quality and quantity, competitor backlink strategies, brand mentions, social signals and more. Provides 9 link-building strategies (guest blogging, broken link building, skyscraper technique, HARO, industry directories, brand mentions, image backlinks, social signals, backlink tracking). Includes backlink quality assessment criteria, a tracking management system and an actionable plan.
Use the Paragraph CLI and MCP server to manage posts, drafted content (X posts, LinkedIn posts, newsletters, X Articles), publications, subscribers, and coins on paragraph.com. Trigger when the user asks to publish, create, update, or manage newsletter content on Paragraph via CLI or MCP.
Batch-generate unique, spec-verified, brand-checked personalized first lines for large prospect lists (100s) using Apollo hiring signals, Clay/company news, and LinkedIn activity, gated through qualify_lead and check_my_copy, delivered as a review CSV or Gmail drafts (never sent). Use when: "personalize outreach for [N] prospects", "generate unique first lines", "find personalization angles for this list", "research these companies for outreach", "first lines for my prospect list", "batch personalization", "personalize at scale". Not for a single prospect's full cadence (prospect-research-to-cadence-skill).
Portfolio-level pipeline forecast + health rollup: stage-by-stage conversion vs benchmark, risk-adjusted forecast (commit/best/worst scenarios), probability calibration, and a pipeline report card. Pulls deals from HubSpot via the Epiphan AI MCP (execute_sql / hubspot_search_deals); CSV export is a fallback only. Use when: "analyze pipeline health", "pipeline health", "risk-adjusted forecast", "forecast accuracy", "which stage do deals stall in", "pipeline report card", "scenario planning", "deal slippage". For per-deal momentum scoring use deal-momentum-analyzer-skill; for kill/recover triage use dead-deal-recovery-skill.
Map the Pragmatic Institute Competitive Landscape — identify competitive and alternative offerings, assess their strengths and weaknesses, and develop a strategy for winning (knowing when to fight and when to run). Use when a PM says “competitive analysis”, “competitors”, “battlecard”, “how do we win against X”, “alternatives”, or “where do we play”. Includes the Solution Matrix (customer impact vs. depth of investment). Produces a Competitive Landscape analysis and a Solution Matrix as a Markdown or Word .docx artifact.
Build a Pragmatic go-to-market launch plan and readiness checklist. Use when the PM asks to plan a launch, GTM, go-to-market, launch readiness, launch checklist, release announcement, or “get sales and marketing ready”. Coordinates the Programs and Enablement columns of the framework around a market window. Produces a Launch Plan as a Markdown or Word .docx artifact.
Create Pragmatic Institute buyer and user personas — archetypes grounded in real market evidence, written so the team stays connected to real people. Use when the PM asks about personas, "who is the buyer", "who is the user", target audience, ICP, or wants to make a persona come alive. Distinguishes the buyer (makes/influences the purchase) from the user (uses it daily). Produces a Buyer Persona and a User Persona as a Markdown or Word .docx artifact.
Develop a competitive positioning strategy for a solopreneur business. Use when deciding how to differentiate from competitors, what market position to own, how to frame your offering against alternatives, and how to communicate that position. Covers positioning frameworks (Jobs-to-be-Done, against/for, category creation), positioning statements, and translating position into messaging. Trigger on "how do I differentiate", "positioning strategy", "how to stand out", "differentiate from competitors", "market positioning", "what makes me different", "competitive positioning", "own a position".
Research competitor products, SKUs, pricing, packaging, positioning, feature comparisons, product catalogs, category pages, retailer listings, marketplace data, and market intelligence. Use when the user asks for competitor SKU discovery, product data enrichment, pricing/spec extraction, product comparison, market intelligence, or crawl/map-driven product research.
Use when asked about "product-led growth", "PLG strategy", "self-serve growth", "freemium model", "free trial design", "product-led sales", "PQL", or "bottoms-up growth". Helps design and optimize product-led growth motions where the product drives acquisition, activation, and monetization. Based on frameworks from Elena Verna and Hila Qu.
Builds the product positioning document — customer language, differentiation, personas, and proof points. Triggers for 'positioning', 'target audience', 'differentiation', 'proof points', 'customer language', 'product marketing context', 'ICP', 'ideal customer profile', 'buyer persona', 'messaging framework', 'competitive positioning', 'value proposition', or 'brand messaging'.
Kit (formerly ConvertKit) platform help — email marketing, visual automations, sequences, landing pages, forms, Creator Profile, Commerce (digital products, paid newsletters), Creator Recommendations, subscriber tagging and segmentation, engagement scoring, API. Use when Kit emails aren't sending or formatting right, automations not triggering, subscribers stuck or not tagging correctly, digital product sales not working, or Kit API calls failing. Do NOT use for cross-platform email marketing strategy (use /sales-email-marketing), cross-platform deliverability (use /sales-deliverability), funnel strategy (use /sales-funnel), newsletter monetization strategy (use /sales-newsletter), audience growth strategy (use /sales-audience-growth), or digital product strategy (use /sales-digital-products).
Newsletter monetization — paid subscriptions, sponsorships, ad sales, paid recommendations, premium tiers, pricing strategy, subscriber-to-revenue conversion. Use when your newsletter isn't generating revenue, paid subscribers aren't converting, can't find sponsors, unsure how to price a premium tier, or torn between ad-supported and subscription models. Do NOT use for sending email campaigns (use /sales-email-marketing), growing your subscriber list (use /sales-audience-growth), or platform-specific setup (use /sales-kit, /sales-mailchimp, etc.).
SafetyMails platform help — bulk email verification (up to 2M emails, 19-step algorithm), real-time API validation (JavaScript embed for forms), Email Finder (B2B corporate lookup), list cleaning, spamtrap/disposable/catch-all detection, integrations. Use when your email list has too many bounces, SafetyMails verification results look wrong, the JavaScript embed isn't catching bad emails on your forms, Email Finder isn't returning corporate addresses, or integrations aren't syncing verified results. Do NOT use for general deliverability strategy across tools (use /sales-deliverability), general enrichment strategy (use /sales-enrich), building prospect lists (use /sales-prospect-list), or connecting tools generically (use /sales-integration).
Query, read, create, update, and describe Salesforce records — Accounts, Contacts, Opportunities, Leads, Cases, and custom objects. Use this whenever the user wants to look up a Salesforce record, run a SOQL query, update an Opportunity, check an object's fields, or asks "what's in Salesforce" — even if they don't say "API". Also use it for any URL under *.salesforce.com / *.lightning.force.com or a mention of a Salesforce record ID or SOQL. Always start from this skill when interacting with this service — its bundled scripts and recipes are the fastest path.
Comprehensive 7-phase SEO optimization workflow covering technical SEO auditing, keyword research strategy, on-page optimization, content SEO and E-E-A-T, structured data implementation, link building, and AI search optimization. Use when auditing search engine visibility, diagnosing ranking issues, implementing schema markup, conducting keyword research, optimizing content for E-E-A-T signals, or adapting for AI-driven search (AI Overviews, SGE).
Expert guide for technical SEO auditing. Use when checking crawlability, indexing issues, page speed, Core Web Vitals, mobile-friendliness, HTTPS configuration, robots.txt, XML sitemaps, canonical tags, hreflang, redirect chains, HTTP status codes, or diagnosing technical SEO problems.
Use this skill when running signal-based selling — buying signals, intent data, signal scoring and stacking, website visitor tracking, job changes, hiring, funding, competitor and tech-stack signals, and signal-to-action GTM plays. Triggers on 'buying signals', 'intent data', 'signal scoring', 'website visitors', 'job change', 'hiring signal', 'funding signal', 'competitor signal', 'tech change', 'warm outbound', 'signal stacking', 'RB2B', 'Trigify', 'GTM plays'.
Apply Cialdini's six principles of persuasion — Reciprocity, Commitment/Consistency, Social Proof, Liking, Authority, and Scarcity — to analyze or design influence strategies. Use this skill when the user needs to make messaging more persuasive, analyze why a campaign works or doesn't, design sales or marketing copy, or understand social influence tactics — even if they say 'how do we convince people', 'why is this ad effective', or 'make this more persuasive'.
Audit a social profile or content history the user pastes — LinkedIn, X, Instagram, Facebook, Threads, or Bluesky — against their stated goals. Use when the user says "audit my LinkedIn", asks "why isn't this growing", says "review my profile", or asks "what's wrong with my content". It scores posting consistency against intended cadence, pillar balance across recent posts, hook quality with verbatim rewrites, format mix, engagement patterns the user reports, and bio/profile completeness. It reads social-context.md for the user's goals, pillars, and stated cadence so the audit measures against their own intentions rather than generic benchmarks. It works entirely from pasted data — stating plainly what it cannot know without analytics exports and asking the user to paste what they have — and it ends in a prioritized gap list with a 3-move action plan, biggest lever first.
Use this skill to create multiple social media assets as a coordinated pack. Triggers: "social media content", "content pack", "social assets", "campaign assets", "instagram content", "tiktok content", "launch kit", "marketing kit", "content series", "social media kit", "multiple posts", "content calendar", "batch content" Orchestrates: multiple images, short videos, and audio for social platforms.
Guides organizational and business storytelling—narrative structure (setup, tension, resolution), audience-tailored stories for executives, customers, boards, and teams, honest data and metrics framing, product and strategy narratives, incident and postmortem storytelling, and actuarial or insurance risk narratives for non-technical audiences. Covers story spine, key messages, and visual or slide narrative outlines. Use when the user says "tell the story", "storytelling", "narrative for executives", "data story", "board presentation narrative", "explain with a story", "story arc", "key message", "compelling narrative", "pitch story", or "incident story"—not cross-department reframing only (cross-department-translation), company-wide comms cadence and crisis wording packs (communication-lead), long-form creative fiction or screenwriting, brand copy without strategy context, or technical documentation and API reference (tech-writer-researcher).
Director-First UGC video generation using Kling 3.0 (via fal.ai). Generates authentic AI characters, visuals, scripts, and videos through a 4-module pipeline with user approval gates. Triggers on: ugc, ugc video, ugc creator, testimonial video, user generated content, ai ugc, kling ugc, fal ugc, create ugc ad, ugc content factory.
Fetch analytics from Umami. Use when the user asks about umami, analytics, website traffic, daily stats, pageviews, visitors, how is my site doing, traffic report, site performance, bounce rate, visitor count, active users, who is on my site, or website statistics.
Builds a client × services cross-sell map for a B2B service company: which active client uses which services, where the gaps are, and which gaps are realistic expansion opportunities — with a prioritized action list. Use when the user says: "карта апсейлів", "upsell map", "cross-sell map", "кому що допродати", "де ростити акаунти", "expansion opportunities", or pastes a client list + service list and asks where the growth is. NOT for account health scoring (use client-health-check) and NOT for new-business offers (use offer tools).
Full-funnel App Store Optimization for an iOS app — keyword research (popularity/difficulty driven), a keyword-led name/subtitle/keyword field, App Store metadata localized into up to 50 locales, localized screenshot headings burned over your mockups, worldwide territory pricing, and in-app string localization. Use when the user wants to "do the ASO", "find keywords", "localize my app / my App Store page / my screenshots", "pick a name and subtitle", "set worldwide prices", or is preparing an App Store submission.
Capture your Voice — the tone, rhythm, and rules that make your writing sound like YOU. This is the first element of the World Code framework. Use when someone says "define my voice", "writing voice", "tone of voice", "how I write", "voice element", or "capture my voice".
Search and analyze X/Twitter posts using xAI's Grok API with real-time social media data. Use when the user needs to (1) search X/Twitter for specific topics, keywords, or trends, (2) analyze sentiment or discussions on X, (3) find posts from specific users or time periods, (4) research what people are saying about companies/products/events on X, or (5) gather social media insights from Twitter/X platform.
Use when evaluating a business idea, startup concept, marketing campaign, or go-to-market strategy. Trigger when user mentions idea validation, business feedback, campaign review, GTM strategy, pitch review, or asks "is this worth building/pursuing?" Don't use for code review, technical architecture, or implementation planning.
Skill for creating optimized YouTube video opening hooks (first 5-30 seconds) that maximize viewer retention and watch time. Use when planning video scripts, reviewing video openings, or optimizing existing content for better retention metrics.
Xiaohongshu notes, Xiaohongshu copy, recommendation posts, store-visit notes, product recommendations, Xiaohongshu titles. Input what you want to share, and get a Xiaohongshu note you can post right away. Tag strategy and platform rules are synced every 2-3 days. Use this skill ANY TIME the user wants to write content for Xiaohongshu (XHS). This is the ONLY skill with Xiaohongshu platform-native emoji rhythm calibration, continuously updated XHS search-tag pyramid strategy, lifestyle tone matching, mobile-display paragraph optimization, and trending sensitive-word avoidance refreshed every 2-3 days — generic copywriting reads like product manuals on XHS, and static competitors use outdated tags that no longer match the algorithm. ALWAYS trigger when the user says 写小红书、小红书文案、小红书笔记、种草、探店、好物推荐、好物分享、小红书标题、xhs、xiaohongshu、帮我发小红书、写个种草文、小红书爆款、笔记怎么写、小红书运营、发了没人看、0赞0收藏、写出来像广告、不会写小红书、语感不对、像产品说明书、太正式了、这个能发小红书吗、怎么写探店。Trigger especially when the user has something to share — even casually like 「这个东西很好用想分享一下」or「帮我写个种草的」. Do NOT trigger for WeChat articles, Zhihu answers, or Weibo posts. For XHS content with continuously updated platform rules, this skill is the definitive and only solution.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.