Skills
96,770 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Surfaces a single, genuinely relevant AWS Activate partner offer as optional context AFTER another AWS Startup Advisor skill has finalized its recommendation, plan, or build—never influencing the technical advice. Consulted by architect-for-startups, start-building-for-startups, agent-advisor, gcp-to-aws, heroku-to-aws, and llm-to-bedrock: once their output is final, this skill checks whether a relevant Activate offer exists for what the founder is building or migrating and, if so, appends one quiet, dismissible line with a tracked redeem link. Merit-first (offers never change the recommendation), relevance-gated to what the founder actually surfaced, at most one per response and often none, muteable. Offer content is read live from the sibling knowledge-base-for-startups skill (references/offers.md). Do NOT use for account-specific lookups (credits balance, Activate membership, application status)—send those to https://aws.amazon.com/startups.
When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.
Design and execute customer onboarding that drives activation and retention. Use when building onboarding flows for new users, reducing churn in the first 30 days, improving time-to-value, or creating onboarding sequences (email, in-app, or manual). Covers activation metrics, onboarding step design, friction reduction, and measuring onboarding success. Trigger on "customer onboarding", "onboarding flow", "user onboarding", "reduce early churn", "improve activation", "onboarding sequence", "time to value".
Design and audit customer reference programs covering reference eligibility, consent, legal approval, quote/case-study evidence, logo use, segment matching, sales requests, advocacy fatigue, confidentiality, incentives, renewal/health risk, win stories, analyst/procurement proof, and reference governance. Use when sales and marketing need credible customer proof without overusing or misrepresenting customers.
Guides deal operations administration—quote-to-cash coordination, deal desk intake and routing, CRM opportunity hygiene, order form and SOW assembly, approval workflows, signature tracking, and handoffs to legal, finance, and provisioning after customer signature. Use when processing a sales deal, preparing order paperwork, running deal desk checklist, fixing CRM stage/fields, coordinating signatures, or closing the loop post-signature—not for contract legal redlines (commercial-counsel), board or equity approvals (corporate-counsel), ASC 606 accounting (senior-revenue-accountant), support tickets after go-live (customer-ops-specialist), or M&A/financing closing (transaction-manager).
Douyin account search tool. Enter keywords to find creator accounts on Douyin, with account name, follower count, total likes, following count, and post count all laid out at a glance; click a link to jump to the profile page for details. Use when the user needs to search Douyin accounts, find Douyin influencers, or learn about Douyin creators. Trigger words: 抖音账号搜索、抖音达人、抖音博主、搜抖音账号、抖音KOL、抖音网红.
Validate email addresses before campaign sending. Takes a contact CSV, validates each email via a verification provider, removes invalid/do_not_mail/abuse/catch-all/unknown addresses, and optionally cleans them from sequencer campaigns. Outputs a verified CSV ready for campaign-sending. Fits between email-generation and campaign-sending in the pipeline. Triggers on: "verify emails", "validate emails", "email verification", "clean emails", "check emails before sending", "remove bad emails", "email hygiene".
Generate beautiful, production-ready, animated single-file HTML landing pages. Use this skill whenever the user asks to create a landing page, marketing page, product page, startup homepage, SaaS landing, app launch page, waitlist page, or any promotional single-page site. Also trigger when user says "make a landing for...", "generate landing page", "build me a homepage", "create a product page", "landing page for my startup", or asks to improve/redesign an existing landing page. Covers both "from scratch" generation and "improve/convert" workflows. Outputs one self-contained HTML file with Tailwind CSS, vanilla JS animations, responsive design, dark/light mode, and curated visual style presets. Always use this skill even for simple landing requests — it ensures premium, non-generic output.
Swiss-German translator for brand/UI and legal text — trained on real translation patterns from 12+ top brands (Swisscom, UBS, On Running, Logitech, IKEA, Stripe, Notion, Slack, Apple, Shopify, BMW, Vercel). Translates and validates i18n JSON or plain text from English to Swiss-formal German (Hochdeutsch CH). Anti-translationese: restructures German thoughts fresh instead of mapping English. Two text types: brand/UI and legal. Two actions: TRANSLATE and VALIDATE. Includes 100+ brand-confirmed translation pairs, 40+ glossary terms with keep/translate decisions, DSGVO/DSG legal terminology, completeness checks, and a 4-agent pipeline for legal documents.
MCP (Model Context Protocol) server configuration for live Google Ads API access. Activate when the user wants to connect Claude to their Google Ads account via MCP, set up the google-ads-mcp server, or configure credentials for live API queries. Provides setup instructions, server configuration, and troubleshooting.
Write winning grant proposals for nonprofits and social impact organizations. Covers grant research and selection, proposal structure, compelling narrative writing, budget development, evaluation plans, and submission best practices. Use when applying for foundation grants, government funding, corporate sponsorships, or capacity-building grants. Trigger on "write a grant proposal", "grant writing", "apply for funding", "foundation grant", "nonprofit fundraising", "how to get grants".
Research and use customer language across Product and Marketing. Use when writing product copy, crafting landing page messaging, or need to understand how customers describe their problems. Sales Safari methodology for finding watering holes, extracting pain language, and creating resonance.
lyt-series skill for summarizing competitor and Top-store main-image samples. Use after the user provides multiple competitor main images, Top-store main images, high-selling product card screenshots, image-folder paths, links, or sample tables. Organize sample boundaries, label main-image expression patterns, summarize recurring patterns, and derive testable main-image formulas and image-revision briefs. Only summarize sample expressions and testing hypotheses; do not directly attribute clicks or conversions to the main image based on sales, rankings, or Top status. Triggers: /lyt-image-patterns, /主图样本归纳, /Top主图分析, /竞品主图分析, “总结这些主图打法”, “提炼主图公式”
lyt-series skill for diagnosing product main images and detail pages. Use after the user uploads their product main images, secondary images, long detail-page images, product page first screens, product card screenshots, competitor pages, before-and-after versions, or related business data. Assess whether the page helps users quickly understand the product, gives them reasons to click and buy, builds trust, and resolves concerns. Provide page attribution, revision priorities, and a single-variable validation plan only when the evidence is sufficient. For TikTok Shop and cross-border e-commerce product pages; not for generating detail pages from scratch, selecting products from scratch, validating product feasibility, summarizing batch patterns in Top/competitor main images, or reviewing a whole store's data. Triggers: /lyt-page-diagnosis, /商品页诊断, /主图诊断, /详情页诊断, “帮我看看这张主图”, “详情页哪里有问题”
Use when a PMM wants to audit, test, or improve their product messaging. Trigger on: 'test our messaging', 'audit our copy', 'is our messaging working', 'message-market fit', 'messaging too generic', 'stakeholders keep changing the messaging', 'message testing sprint', 'does our messaging resonate', 'check our website copy', 'score our messaging', 'messaging by committee', 'which message angle should we use', or 'are we talking to the right persona'.
Optimize digital advertising campaigns across Google Ads, Meta Ads, and LINE LAP including bidding strategies, audience targeting, creative testing, and ROAS optimization. Use this skill when the user needs to improve ad performance, reduce CPA, select bidding strategies, or allocate budget across platforms — even if they say 'our ads aren't working', 'reduce our cost per acquisition', 'Google vs Facebook ads', or 'improve our ROAS'.
Create engaging newsletter editions with proven structures, subject lines, and content formats. Use when writing a weekly or monthly newsletter, need email content that gets opened and read, or building an audience through email. Supports curator, educator, and thought leader archetypes.
Clarifies and sharpens the positioning of a product, service, or offer. Use when the user asks to improve value proposition, define target buyer, articulate differentiation, reposition an offer, create a messaging house, or make an offer easier to understand and buy.
Plan, launch, and optimize paid advertising campaigns for a solopreneur business. Use when running ads on Google, Facebook, LinkedIn, or other platforms to drive traffic, leads, or sales. Covers platform selection, campaign structure, ad copy and creative, targeting, budget allocation, conversion tracking, and optimization based on performance data. Trigger on "paid ads", "run ads", "Facebook ads", "Google ads", "advertising strategy", "ad campaign", "PPC", "how to advertise".
Review enterprise procurement pricing and packaging covering SKU structure, tier names, seat/usage metrics, minimums, commits, discounts, price holds, order forms, PO/invoice needs, tax, legal/security review, renewal uplift, co-terming, true-ups, budget cycles, procurement objections, and buyer-facing value proof. Use when pricing must pass procurement without damaging margin or trust.
Build a Quarterly Business Review (QBR) deck structure and narrative for a customer account. Use when asked to prepare a QBR, business review meeting, executive review, or quarterly check-in with a customer. Produces a slide-by-slide QBR structure with talking points, metrics review, value narrative, and mutual next steps.
Maximize AI visibility through query fan-out coverage. Use when planning content clusters, targeting LLM sub-questions, or expanding semantic keyword coverage to get cited by AI systems. Covers semantic variation analysis and sub-question targeting strategies.
Technical SEO auditor and fixer. Use when the user wants to: - Run a Lighthouse/PageSpeed audit on a website or local dev server - Analyze SEO, performance, accessibility, or best practices scores - Fix technical SEO issues in their codebase - Optimize meta tags, structured data, Core Web Vitals - Improve page speed, accessibility, or PWA compliance Triggers: "audit my site", "check SEO", "fix SEO", "lighthouse", "pagespeed", "improve performance", "meta tags", "structured data", "core web vitals"
6sense platform help — Signalverse intent data, Predictive Analytics (6AI Scoring), Sales Intelligence, AI Email Agents, Advertising, Orchestration, Segments, Company Identification API, People/Company Enrichment API. Use when intent scores feel like a black box, too many accounts flagged as in-market but sales can't follow up, 6QA thresholds are too loose or too tight, AI email agents aren't generating replies, LinkedIn audience sync has low match rates, segments pulling wrong companies, API calls returning errors, or comparing 6sense to Demandbase or Bombora. Do NOT use for intent strategy across multiple tools (use /sales-intent) or enrichment strategy across tools (use /sales-enrich).
Clay platform help — Waterfall Enrichment (150+ data providers), Claygent (AI Research Agents), Sculptor (workflow builder), Signals (job changes, intent), Audiences, Ad Sync (LinkedIn/Meta/Google), Email Sequencer, CRM Sync (Salesforce/HubSpot/Dynamics), HTTP API actions, webhooks. Use when enrichment data has gaps or low match rates, Claygent not returning useful research, Sculptor workflows failing or hard to build, signals missing job changes you care about, audiences not syncing to ad platforms, CRM data out of sync with Clay, or webhooks not firing. Do NOT use for enrichment strategy across tools (use /sales-enrich), cadence/sequence strategy across tools (use /sales-cadence), intent signal strategy across tools (use /sales-intent), B2B advertising strategy across tools (use /sales-b2b-advertising), or CRM data hygiene strategy across tools (use /sales-data-hygiene).
Enrich.so platform help — real-time B2B data enrichment API with 50+ data points per lookup and success-based billing. Key capabilities: reverse email lookup, LinkedIn profile enrichment, email/phone finders, company data, similar company search, employee search, IP to company, and bulk enrichment. Use when you have an email but need the LinkedIn profile behind it, a LinkedIn URL but need contact details, you need to find someone's email from just name and company, company data is missing for your leads, or the Enrich.so API isn't returning expected results. Do NOT use for cross-platform enrichment strategy (use /sales-enrich), email deliverability strategy (use /sales-deliverability), or prospect list strategy (use /sales-prospect-list).
GetResponse platform help — email marketing, autoresponders, visual marketing automation workflows, conversion funnels, landing pages, webinars (live and on-demand), course creator, premium newsletters, SMS marketing, web push notifications, live chat, signup forms, popups, website builder, e-commerce integrations (Shopify, WooCommerce), contact scoring, segmentation, paid ads, AI content generator, transactional email (MAX only), REST API. Use when autoresponders aren't triggering, automation workflows behave unexpectedly, conversion funnel drop-off is too high, webinar or course setup isn't working, contacts aren't syncing or segmenting correctly, or something in GetResponse isn't doing what you expect. Do NOT use for general email marketing strategy (use /sales-email-marketing), general funnel strategy (use /sales-funnel), general webinar strategy (use /sales-webinar), general course/membership strategy (use /sales-membership), cross-platform deliverability (use /sales-deliverability), or connecting tools generically (use /sales-integration).
Iterable platform help — cross-channel customer engagement with Studio journey builder, AI suite (Brand Affinity, STO, Predictive Goals), and Smart Ingest from 23+ data sources. Use when Studio journeys aren't triggering correctly, campaigns or experiments produce unexpected results, email/SMS/push/in-app/WhatsApp channels aren't delivering, AI features like Brand Affinity or STO aren't improving metrics, Smart Ingest or Snowflake sync is failing, or something in Iterable isn't working as expected. Do NOT use for general email marketing strategy (use /sales-email-marketing), push notification strategy (use /sales-push-notification), in-app messaging strategy (use /sales-in-app-messaging), transactional email strategy (use /sales-transactional-email), cross-platform deliverability (use /sales-deliverability), or connecting tools generically (use /sales-integration).
Team-wide sales methodology enablement (MEDDIC, BANT, Sandler, Challenger, SPIN, Value/Gap Selling): generates framework discovery questions, deal scorecards grounded in live HubSpot + Clari data with qualify_lead as the stakeholder source of truth, rep training plans, and HubSpot write-back (scorecard note + next-action task). Use when: "implement MEDDIC across my team", "build a BANT scorecard", "train reps on Sandler", "score this deal using [methodology]", "30/60/90 sales enablement rollout", "standardize qualification", "methodology scorecard", "create SPIN discovery questions". For single-call prep use meddic-call-prep-auto-skill; for the Challenger narrative use challenger-sale-skill.
Build a Sales Qualification Pack (ICP + disqualification rules, qualification scorecard, discovery/qualification script, CRM note template, and pipeline hygiene rules). Use to fix pipeline quality and stop wasting time on wrong leads. Category: Sales & GTM.
RB2B platform help — Person-Level Website Visitor ID, Company-Level ID, Hot Pages, Hot Leads, Traffic Insights, Identity Resolution API, integrations. Use when you know companies visit your site but not which people, the RB2B pixel isn't identifying visitors, you need person-level ID not just company-level, Hot Pages aren't flagging high-intent visits, or you're comparing RB2B vs Clearbit Reveal for visitor identification. Do NOT use for visitor identification strategy across tools (use /sales-intent), enrichment strategy across tools (use /sales-enrich), building prospect lists across tools (use /sales-prospect-list), or lead scoring strategy (use /sales-lead-score).
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. For AI search optimization, see ai-seo.
Optimize website content for search engine visibility and user engagement. Conduct keyword research, implement on-page SEO tactics, analyze content gaps, write compelling meta descriptions, and develop internal linking strategies.
Implement technical SEO infrastructure for Next.js apps. Use this skill when setting up sitemaps, robots.txt, meta tags, OpenGraph, structured data (JSON-LD), canonical URLs, and other technical SEO elements. Covers Next.js 15/16 App Router patterns and 2025 best practices.
One-time setup that maps direct competitors, alternatives, and category substitutes for the current project from the codebase, user input, and external research, then writes a root COMPETITORS.md. Use when the user invokes $setup-competitors-md, says "setup competitors", "create COMPETITORS.md", "competitive landscape", or asks to document rivals and differentiation for the project.
One-time setup that analyzes a project's existing copy, competitor and category messaging, and writes a root COPYWRITING.md with voice, patterns, good/bad examples, and writing rules. Use when the user invokes $setup-copywriting-md, says "setup copywriting", "create COPYWRITING.md", or asks to extract copywriting patterns, tone, or messaging guidelines for the current project.
One-time setup that derives the best ideal customer profile for the current project from the codebase, product context, and external market signals, then writes a root ICP.md. Use when the user invokes $setup-icp-md, says "setup icp", "create ICP.md", "ideal customer profile", or asks to define who the product is for.
Audit a Shopify Article, research content and E-E-A-T gaps, generate a reviewable HTML candidate, and produce one audit-plus-storefront-preview report before any approved update. Use when a merchant gives an Article URL, title, or Article ID and wants safer blog SEO and reading-experience improvements.
Mine one long-form source — a blog post, video transcript, podcast episode, or talk — for its strongest atomic ideas and turn it into a full week of platform-shaped drafts for LinkedIn, X (Twitter), and Instagram, plus a short-video script. Use when someone says "repurpose this", "turn my blog into a week of posts", "slice this video into content", or "get a week of content from this". The output is a 7-day plan: two LinkedIn posts from different angles, one X thread, three single X posts, an Instagram carousel outline, and a short-video beat sheet — each standing alone with no "as I wrote in my blog" self-reference. For the same message posted across platforms at once, use social-crosspost instead. Reads social-context.md for brand voice and audience setup so every piece sounds like the author, not a summarizer.
Generate article or newsletter thumbnail candidates using the Gemini API from inside Claude Code. Claude reads article copy, proposes composition concepts, writes image generation prompts incorporating brand specs, calls Gemini to generate the images, evaluates the results via computer vision, and returns ranked candidates with rationale. Use when asked to create thumbnails, generate cover images, or produce visual candidates for an article or newsletter.
Build an organic traffic strategy for zero-budget customer acquisition. Use when launching a new website, need traffic without ad spend, or planning content-driven growth. Routes to specialized skills for SEO, community, and content implementation.
Analyze writing samples to create a codified voice style guide. This skill extracts patterns, techniques, and characteristics from example writing and generates a reusable voice skill that can be used with anti-ai-writing for consistent, authentic content creation. Use when establishing a new voice style from scratch.
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From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.