Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Use to write great prompts for Google Veo (Veo 3.1) to generate or animate video for social media — the video-prompt-craft mini-skill, the video counterpart to nano-banana. Run when the user wants a Veo / AI video prompt, a short video clip for a post (b-roll, product-in-motion, hook visual, spokesperson/UGC clip, ad), to animate a still image into video, or a vertical Reel/TikTok/Short clip. Reads brand-profile for brand style. Veo’s standout is native synchronized audio in one pass, plus image-to-video and native 9:16 vertical. Teaches the prompt anatomy, audio prompting, the image-to-video pipeline, and the 8-second constraint + extension/stitching. Honest: iterate cheap then finalize, disclose AI video (SynthID watermark), never generate real identifiable people or copyrighted IP. This is the prompt-craft layer — the API/connection and the generate -> upload to WoopSocial Media -> attach flow live in tools/integrations/veo.md; the consuming pack is reels-script’s veo-prompt-pack
The LinkedIn personal-profile growth playbook for 2026. Use when someone wants to "grow on LinkedIn," "get more LinkedIn followers/reach," "a LinkedIn strategy," "how the LinkedIn algorithm works," or how to use commenting/newsletters/video/connections to grow. Dwell time + early meaningful comments are the engine, personal profiles massively out-reach company pages, links go in the first comment, and strategic commenting on target accounts is the cheapest reach on the platform. Uses the LADDER framework. Reads brand-profile + voice-builder first. The agent drafts posts + comment copy and designs the system; a human does the live commenting/connecting/DMs; WoopSocial schedules posts; metrics come from native LinkedIn analytics (SSI as a directional check); nothing is fabricated. Single-post craft → linkedin-post-writer; company page → linkedin-company-pages.
Use to schedule, queue, or publish FINISHED social media posts to the user's connected accounts through WoopSocial. This is a BRIDGE skill — it turns ready content into real scheduled or published posts, the step that separates advice from action. Run when the user says "schedule this," "queue these," "post this," "publish to my channels," "add to my calendar," "schedule for [time]," "fan this out to all platforms," or right after a content skill has produced posts that are ready to go out. ALWAYS confirms before scheduling or publishing. If WoopSocial isn't connected, it produces a ready-to-use schedule and explains how to connect — it never pretends to post. It does NOT write content (use the content skills) or interpret analytics (route measurement to analytics-and-reporting; do not invent best times).
Direct visual and creative work for campaigns, photography, illustration, video, and branded experiences. Use this skill whenever the user wants to brief a photographer, direct illustrators, plan a creative campaign, develop visual concepts, or evaluate creative work for fit. Triggers on art direction, photo brief, photography brief, illustration brief, campaign concept, creative concept, visual direction, mood board, look and feel, visual treatment, video direction. Also triggers when the user has approved brand identity but needs to extend it into specific creative deliverables. Use `creative-direction` instead when the ask is the project-wide aesthetic brief that this skill consumes as input.
Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, and improving CPA and ROAS.
The model-agnostic AI-video router and brief — the counterpart to image-prompt. Use when someone asks "which AI video tool should I use," "make an AI video," "generate B-roll / a talking-head / a voiceover," "turn this long video into Shorts," or needs a video brief. Routes the job to the right tool by fit and writes a portable brief; the tool generates, the human assembles, WoopSocial schedules/publishes. Sits above the tool skills: veo-3, kling, luma (generative scenes), heygen, synthesia (avatars), ai-voiceover, captions-and-clipping. A real human on camera routes to talking-head-and-piece-to-camera. Never routes to discontinued tools
Link-in-bio and traffic strategy — convert social reach into clicks, subscribers, and owned audience. Use when someone wants to "drive traffic from social," "optimize my link in bio," "get more clicks," "turn followers into email subscribers / leads / sales," "where do I put my link," or to convert reach into an owned audience. Turns rented reach into clicks and an OWNED audience: one clear action (not a link-dump), capture-before-sell, correct link placement per platform (in-post links are suppressed on X/LinkedIn/Facebook), and branded short links + UTM tracking. Uses the CLICK framework. Reads brand-profile + goals-and-kpis first. WoopSocial publishes the driving posts and places links where the API allows; the bio hub / landing page / email tool are external (3rd-party + human); clicks/conversions are read from those + GA4, never fabricated. Distinct from profile-optimization, social-selling-and-dm, email-and-newsletter, and lead-magnets-and-funnels
Audit and plan organic search for AI tool, SaaS, and product-led websites. Use for Search Console diagnosis, existing-page optimization, search intent and page ownership, technical indexing, content briefs, international SEO, citations, or programmatic SEO. Start with measured visibility and existing URLs before recommending new pages.
Content recycling — resurface, update, and repost proven evergreen content over time. Use when someone wants to "get more mileage out of old posts," "recycle/repost our best content," "resurface evergreen pieces," "update and republish an old post," or build a recycling queue of proven winners. Recycles the INSIGHT refreshed (new hook/format/updated data) on a deliberate cadence — never an identical repost. Distinct from cross-platform-repurposing (same moment, many platforms) and captions-and-clipping (long-form -> short clips). Reads brand-profile + voice-builder first. The agent drafts the refresh; a human reviews; WoopSocial schedules/publishes (delete+recreate, no update); winners on the covered platforms are picked from WoopSocial post analytics; nothing is fabricated.
Condense long articles into X platform posts (200-500 characters), preserving core viewpoints and personal style. Use when the user mentions "turn it into a Weibo post," "post to Xiaohongshu," "social media," or "shorten the article."
Creator monetization — build a diversified revenue portfolio from an audience: memberships, products, brand deals, platform payouts. Use when someone wants to "make money as a creator," "monetize my audience," "start a membership/community," "sell a course/digital product," "get brand deals / set my rates," or build diversified creator income. Builds a revenue STACK rather than chasing a viral payout, using the STACK framework. Reads brand-profile + goals-and-kpis first. WoopSocial does NOT process payments, host products/memberships, or pay creators: the agent chooses/sequences streams, designs offers + media kit, and drafts promo posts; WoopSocial publishes the promo/launch posts; infrastructure is external; income is never promised or fabricated; sponsorships are disclosed (FTC). Distinct from email-and-newsletter (the owned channel), lead-magnets-and-funnels (funnel mechanics), and ugc-and-influencer (the BRAND side of creator deals — this is the creator side).
The TikTok VIDEO publish-config skill. Use when someone wants to "publish/schedule a TikTok video," "configure a TikTok upload," set the caption/cover/privacy/duet-stitch/disclosure, or post a TikTok video via WoopSocial (postType VIDEO). Configures the publish for reach, discovery, and compliant disclosure AND writes the search-optimized caption: the caption is search (lead-load the primary keyword), duet/ stitch ON is free distribution, the cover frame wins the profile grid + search, and the disclosure flags (isBrandedContent/isYourBrand) are set truthfully. Uses the REACH framework. Reads brand-profile + goals-and-kpis + the script/video first. The VIDEO FILE is filmed by a human or made by the video skills (not WoopSocial); WoopSocial publishes via raw-bytes upload and auto-discloses AI on TikTok; trending sound / pinned comment / replies are native or human; no update endpoint (edit = delete+recreate); metrics never fabricated. Distinct from tiktok-script (the VIDEO SCRIPT) and tiktok-photo-mode (PHOTO).
Distills a person's or company's strengths, experiences, and obsessions down to their one or two VOTERS — the decisive, idiosyncratically extreme traits that win the contest because customers who value them accept every other trade-off. Runs each candidate through a hard gauntlet: extremity earned through obsession (not mere competence), rarity among peers, decisiveness (name the weaknesses it overpowers), and reverberation (it must force decisions in product, pricing, and market). Caps the answer at two, records survivors in VOTERS.md — plus the near-miss 'special strengths' to deploy — and delivers the honest zero-voter verdict when nothing is extreme yet. Takes a self-portrait file (M-numbered), strengths or keystones charts, or a live capture. Load when the user asks what makes them special, what to bet the strategy on, their unfair advantage or superpower, or to 'find our voters.' Do NOT load to build the full self-portrait (the previous step) or to design the whole strategy — this file feeds it.
The craft of turning a single quote, line, or stat into a designed typographic graphic — quote cards, pull-quotes, text-on-image, stat cards, typography posts. Use when someone wants a quote card, a text graphic, a pull-quote, a stat card, or to turn a strong line into a shareable image. The design amplifies a strong line; it can't create one. Uses the QUOTE framework. Reads brand-profile + design-and-templates + voice-builder first, and pulls the line from hook-writer, storytelling, or data-and-original-research (a stat). The agent picks the line and specs the card; a design tool renders; the human approves; WoopSocial publishes the image (it does not generate media). NEVER fabricates a quote, attributes an invented line to a real person, or strips context; verifies wording + source; consent + likeness. Distinct from infographic-and-data-viz, design-and-templates, caption-writer, and social-proof-and-testimonials.
The proof content type — turn real customer reviews, testimonials, UGC, case studies, and results into believable, objection-matched social content that converts. Use when someone wants to share testimonials, post reviews, turn happy customers or a case study into content, reshare UGC, build social proof, or add proof at a decision point. Uses the VOUCH framework. Reads brand-profile + audience-research first. The agent curates + frames REAL proof, matched to the buyer objection; the human sources the proof and secures consent/rights; WoopSocial publishes. Feeds the format writers, design-and-templates, and the placement skills. NEVER fabricate, AI-generate, inflate, or deceptively suppress reviews/testimonials; disclose paid/gifted/insider connections (FTC); get consent + likeness rights; never guarantee conversions. Distinct from ugc-and-influencer (sources/manages creators), storytelling-and-narrative (the narrative craft), and data-and-original-research (originates stats).
Build an evidence-based competitive pricing strategy for ecommerce products. Use when a seller asks how to position a price against competitors, set regular and promotional prices, protect contribution margin, design bundles or price tiers, respond to competitor moves, or coordinate prices across Amazon, Shopify, TikTok Shop, Walmart, eBay, or other channels. Do not use for automated repricing implementation or claims of a mathematically proven optimal price without sufficient data.
Orchestrate the public UGC creative production line from product or research evidence through creator logic, storyboard, image/video/audio generation handoffs, montage planning, and QA. Use this when the user asks for a repeatable UGC-style ad or creator video workflow rather than one isolated media asset.
The Threads account-growth strategy skill — the channel layer above threads-post. Use when someone wants to grow a Threads account, understand the Threads algorithm, fix reach, plan cadence, or set a Threads strategy. Threads is conversation-first, and the #1 growth lever is Mosseri's "reply more than you post": replies are weighted heaviest and first-hour engagement velocity is the top ranking factor. Uses the TALKS framework. Reads brand-profile + goals-and-kpis first. The agent strategizes the channel + drafts original posts (published via WoopSocial) and suggested replies; BUT the reply flywheel is human/community-management (no reply surface in WoopSocial), and Communities/DMs/dashboards/analytics are native. No engagement-bait, original not recycled, positive tone, metrics never fabricated, growth compounds over 60-90 days. Distinct from threads-post (the single-post craft) and community-management (the reply execution); uses Threads as a discovery funnel into instagram-growth
Plan and schedule social media and content marketing calendars. Monthly and weekly planning, content mix ratios, theme days, platform-specific timing, and batch creation workflows. Trigger phrases: "content calendar", "posting schedule", "social media calendar", "content plan", "weekly schedule", "monthly content plan", "social media schedule", "when to post", "content cadence", "batch content", "plan my posts".
Deep competitive intelligence for any market. Analyzes competitors' products, pricing, customer sentiment, GTM strategy, and growth signals using real web data. Produces battle cards, pricing landscape, and feature matrix. Use when the user wants to understand their competitive landscape, analyze competitors, compare products in a market, or research who they're competing against. Triggers for "who are my competitors", "competitive analysis", "competitor research", "battle cards", "pricing comparison", "competitor pricing", "market players", "competitive intelligence", "competitive landscape", "who else is in this space", "competitive moat", or any request to profile, compare, or map competitors in a category. Works standalone — no prior startup-design session needed.
Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel. Use when someone wants to plan a launch, product drop, campaign, big announcement, waitlist/pre-launch push, or coordinated multi-platform moment. Plans a time-boxed campaign as ONE story across three phases (tease -> launch -> sustain) toward a single goal, and schedules the coordinated social posts via WoopSocial. Uses the STORY framework. Reads brand-profile + goals-and-kpis first. WoopSocial schedules + publishes the social posts on the timeline; the waitlist/hub, email sequence, checkout, paid ads, press/creator outreach, and livestream are external/native, and conversion/ROI come from native analytics + the store (never fabricated). Urgency must be credible (no fake countdowns/scarcity). Distinct from content-calendar (the ongoing always-on cadence) and goals-and-kpis (the targets a campaign serves).
The Pinterest pin design skill — the visual half that pairs with pinterest-seo's keyword layer. Use when someone wants to design a pin, a Pinterest pin image, a pin text overlay, fresh pin variations for an existing URL, or board covers. Designs and briefs the 2:3 (1000x1500) vertical pin: one focal point, a keyword text overlay readable at feed size, brand-consistent template, safe zones, and 3-5 visually distinct FRESH designs per destination URL. Uses the SAVED framework. Reads brand-profile + the destination + the pinterest-seo keyword first. A HUMAN or an image/design tool (ideogram/canva/nano-banana/a designer) creates the final raster; WoopSocial publishes the finished pin image + title + description + board + link. No misleading pins, no repin-as-fresh dupes, engagement never fabricated. Distinct from pinterest-seo (the keyword layer -- they PAIR), pinterest-growth (the strategy), design-and-templates (the template system), and ideogram/canva (render the raster this briefs).
Design, optimize, and communicate SaaS pricing — tier structure, value metrics, pricing pages, and price increase strategy. Use when building a pricing model from scratch, redesigning existing pricing, planning a price increase, or improving a pricing page. Trigger keywords: pricing tiers, pricing page, price increase, packaging, value metric, per seat pricing, usage-based pricing, freemium, good-better-best, pricing strategy, monetization, pricing page conversion, Van Westendorp. NOT for broader product strategy — use product-strategist for that. NOT for customer success or renewals — use customer-success-manager for expansion revenue.
The AI music + sound-design skill for social — original/licensed audio beds and sound design for Reels/TikToks/Shorts/videos. Use when someone needs background music, a track, or sound effects for a social video, asks which AI music tool is safe to use, or asks "can I use this trending sound/song on my brand video?". The real brief is "audio that won't get muted, claimed, or sued," so it picks the safest licensed source and never uses copyrighted or trending music without a license. Uses the SCORE framework. Reads brand-profile + the video it scores first. The agent briefs the music + sound design, picks the safest licensed source (ElevenLabs Music/SFX or stock libraries over Suno/Udio; paid tier for commercial rights), and advises licensing/Content-ID/disclosure. The tool generates/licenses the audio; the creator bakes it in; WoopSocial publishes the video and does NOT generate music. Pure AI music may not be copyrightable; never "100% legally safe." Pairs with ai-voiceover.
The Facebook Groups strategy skill -- Groups as Facebook's real organic surface, deeper than what facebook-strategy routes to community-management. Use when someone wants to build/grow/run a Facebook Group, decide Group vs Page, or turn a community into leads. Groups reach 40-50% of members per post vs ~1.5% for Pages; Facebook deliberately favors Groups. Uses the TRIBE framework. Reads brand-profile + goals-and-kpis first. The agent designs the group strategy (niche, setup, content, growth, moderation, value-first monetization) and drafts group posts + the join-funnel content. CRUCIAL: WoopSocial does NOT post to Groups -- it publishes the Page + cross-channel content that funnels people to JOIN; in-group posting, admin, moderation, and Group analytics stay native/human, routed to community-management. No automation/spam or fake members; value-first, never fabricates metrics. Distinct from facebook-strategy (the Page play) and community-management (the engagement routine).
Cialdini's seven principles of compliance (the classic six — reciprocation, commitment-consistency, social proof, liking, authority, scarcity — plus Unity, added 2016) and Pre-Suasion. Use when crafting ethical persuasion (marketing, sales, negotiation), defending against manipulation, or designing systems that need cooperation. Includes replication-crisis caveats and known factual corrections (Bickman parking-meter numbers, Hofling modern replication, Drive Carefully condition disambiguation, Genovese myth).
Use to write great prompts for Nano Banana (Google's Gemini image model: Nano Banana Pro = Gemini 3 Pro Image) to generate or edit images for social media — the image-prompt-craft mini-skill. Run when the user wants a nano-banana / Gemini image prompt, an AI image for a post (quote graphic, carousel slide, thumbnail, infographic, product shot, ad creative), or conversational image editing. Reads brand-profile for brand colours/style. Strengths: best-in-class legible in-image text (route typography/layout-led design to ideogram), multi-image consistency, conversational editing, and Google's photoreal lane (Imagen deprecated); surreal art stays Midjourney's. Teaches prompt anatomy, the text-first approach, reference-image consistency, and per-platform aspect ratios. Honest: SynthID watermark + AI disclosure; never real identifiable people or copyrighted characters/logos; verify spelling/data. The API/connection and WoopSocial upload flow live in tools/integrations/nano-banana.md.
The Pinterest SEO / search-ranking skill — the keyword layer that pairs with pinterest-pin-design's visual. Use when someone wants pins to rank in Pinterest search, needs keyword research, or wants keyword-optimized pin titles/descriptions/boards. Pinterest is a visual search engine where keywords and relevance rank you, not followers. Uses the FOUND framework. Reads brand-profile + the pin's destination first. The agent researches real queries (autocomplete + Guided Search + Trends; never fabricates volume), writes the keyword-led title + a natural description (no stuffing), specs the on-pin overlay keyword, and advises boards + link. WoopSocial publishes the pin's title + description + board + link; profile/bio, board setup, alt text, Rich Pins, and Trends/Analytics stay native/human. No stuffing; Pin->Board->Page must match; fresh pins, not dupes. Distinct from pinterest-pin-design (the visual), pinterest-growth (the strategy), and social-seo (cross-cutting search).
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions "LinkedIn post," "Twitter thread," "social media," "content calendar," "social scheduling," "engagement," or "viral content." This skill covers content creation, repurposing, and platform-specific strategies.
The transformation / before-after content format — structure a credible, honest, satisfying transformation (fitness, beauty, business results, skill progress, makeovers, client glow-ups, product before/after). Use when someone wants a before/after, a transformation post, a client-results reveal, a progress/journey story, or a makeover. Most powerful format AND most abused/distrusted — honesty is the edge; FTC enforcement is live. Uses the SHIFT framework. Reads brand-profile + social-proof-and-testimonials (consent + FTC substantiation) + short-form-video-script first. Agent structures + specs; human/tool produces the real media; WoopSocial publishes. Never stages/exaggerates the before, hides aids, cherry-picks, or fabricates a result; "results not typical" alone is insufficient — disclose the actual typical result; consent + YMYL required. Distinct from social-proof-and-testimonials, short-form-video- script, infographic-and-data-viz, and storytelling-and-narrative.
Use to write a thread — a connected sequence of posts on X/Twitter or Threads that tells one story or makes one argument across multiple posts. Run when the user says "write a thread," "turn this into a thread," "X thread," "Twitter thread," "thread about X," or has a multi-beat idea that won't fit one post. Reads brand-profile and voice first, uses hook-writer for the opening post (which must hook AND promise the payoff), builds one cohesive idea where every post earns the next, and lands a close with one CTA. Knows when a single post beats a thread. Naming trap: "write a thread" means this multi-post chain; "post on/to Threads" means a single post on Meta's Threads app — use threads-post for that. For a single caption use caption-writer; for just the opening hook use hook-writer.
Write an Instagram Reel from a raw idea: hook options based on 26 formulas, the spoken script, on-screen text, and a timed beat sheet, all in the user's own voice and scored before they shoot. Use whenever the user wants a Reel, a short-form video script, a hook, a voiceover, asks “make a reel about X” or “what should I say in this video,” or is about to record without having the first line yet.
PM skill for Claude Code, Codex, Cursor, and Windsurf. Diagnoses SaaS metrics, critiques PRDs, plans roadmaps, runs discovery, coaches PM career transitions, pressure-tests AI product decisions, and designs PLG growth strategies. Seven knowledge domains, 12 templates, 40+ frameworks, and an opinionated interaction style that labels assumptions and names tradeoffs.
The annual moment-planning skill — map the few seasonal/cultural/commercial moments that genuinely fit your brand, gate them for fit + authenticity, tier by weight, and plan far in advance. Use when someone wants a seasonal/holiday content plan, a moment calendar, to plan Black Friday/holiday content, or to decide whether to post for a holiday/awareness day. The planned counterpart to trend-jacking's reactivity: silence on the wrong day beats noise on the wrong topic. Uses the DATES framework. Reads brand-profile + audience-research first. The agent builds the calendar, gates fit + authenticity, tiers, plans lead-time, feeds content-calendar. Big moments route to campaign-and-launch-planning + paid; the reactive half to trend-jacking. WoopSocial schedules ahead — it does not pick moments, judge authenticity, or run paid. Never join identity/cause moments without year-round standing; never fabricate. Distinct from trend-jacking, content-calendar, and campaign-and-launch-planning
Applies the StoryBrand SB7 Framework from Building a StoryBrand by Donald Miller. Use when writing website copy, crafting brand messaging, creating marketing materials, building sales funnels, or designing email campaigns. The SB7 Framework positions the customer as the hero and the brand as the guide across 7 story elements. Triggers include 'how should we write our website', 'our messaging is confusing', 'customers don't understand what we do', 'how do I write a tagline', 'what should our homepage say', 'nobody reads our emails', 'how do I create a lead generator', 'our marketing isn't working but our product is good'. NOT for growth channel selection (use Traction), not for product positioning against competitors (use Obviously Awesome), not for pricing (use Monetizing Innovation).
The TikTok Photo Mode format-execution skill. Use when someone wants a “TikTok photo carousel,” “photo mode,” “TikTok slideshow,” “swipeable TikTok post,” or to publish a multi-image TikTok post via WoopSocial (postType PHOTO). Builds a TikTok-native carousel designed for completion rate: hook slide 1, progressive reveal with cliffhangers, reward + one CTA — and sets the exact WoopSocial PHOTO publish config (privacy, comments, music, truthful disclosure flags). Uses the SWIPE framework. Reads brand-profile + goals-and-kpis first. The agent writes the slide plan + overlay copy + caption + config; the IMAGES are made by a human/image skill, not WoopSocial; WoopSocial publishes the native PHOTO post; metrics are never fabricated and photo mode is never promised as a reach hack. Distinct from tiktok-script (VIDEO) and carousel-writer (cross-platform copy)
UGC and influencer marketing — paid or gifted creator partnerships, briefs, usage rights, and disclosure done right. Use when someone wants to run an influencer campaign, sponsored post, paid or gifted creator partnership, write a creator brief, license/whitelist creator content, source customer UGC, or build a UGC pipeline. Vets creators on engagement + audience quality (not follower count); briefs with guardrails not scripts; inks usage rights up front; enforces FTC/ASA disclosure on EVERY paid AND gifted post; runs the customer-UGC pipeline. Uses the BRIEF framework. Reads brand-profile + goals-and-kpis first. WoopSocial publishes the BRAND'S OWN posts (rights-cleared UGC reshares, campaign posts) — NOT creator DMs/payment/whitelisting/contracts. Undisclosed sponsorship = decline and correct; a tag is not usage permission. Distinct from collabs-and-cross-promotion (mutual, unpaid), creator-monetization (the creator's side), and social-proof-and-testimonials (UGC as proof content)
Write and publish single posts on Meta's Threads — the Threads format-execution skill. Use when someone wants a “Threads post,” to “post to Threads,” grow on Meta's Threads, or publish a Threads post via WoopSocial. Writes a Threads-native conversation post (text <=500 + optional media) designed to earn replies — Threads is conversation-first: replies outweigh likes and engagement velocity drives distribution. Uses the REPLY framework. Reads brand-profile + goals-and-kpis first. WoopSocial publishes ONE Threads post (no native multi-post chain, no polls/voice/GIF, no reply surface); the replying that drives reach is a human/community-management job; metrics are never fabricated; no engagement bait. Distinct from thread-writer (a user saying “write a thread” wants that multi-post X chain, not this), x-growth (sibling text platform, different culture) and caption-writer (text only)
The cultural-fluency + meme-craft skill — participate in internet culture and meme formats as a brand without being cringe, tone-deaf, or legally exposed. Use when someone wants to make a meme, join a cultural moment, build a meme/humor pillar, or decide whether to jump on a format. Meme marketing done wrong is worse than none. Uses the VIBES framework. Reads brand-profile + the meme/moment first. Two hard gates: brand-fit (would it work without your logo?) and safety + IP (never tragedies/divisive/ appropriation/punching-down; original visuals only, no copyrighted characters or celebrity likeness). The agent advises fit/safety/IP and writes the copy/concept; the human/creator makes the asset and adds the final wit pass; WoopSocial publishes/schedules (reactive ones often post in the moment). Sitting a meme out is valid; never fabricates relevance or virality. Distinct from trend-jacking, image-prompt/design-and-templates, community-management, and ai-music-and-sound.
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
Creator collabs and cross-promotion — organic creator-to-creator partnerships that swap audiences. Use when someone wants to set up a collab, audience swap, cross-promotion, shoutout swap, joint giveaway, guest spot, joint video/series, a YouTube/IG collab post, or co-promo with another creator. Picks a complementary, similar-size, values-aligned partner, agrees the plan before creating, and co-creates shared-value content (not a bare shoutout) on a coordinated schedule. Uses the UNITE framework. Reads brand-profile + goals-and-kpis first. WoopSocial publishes each partner's OWN posts to their OWN accounts; it does NOT create native IG Collab co-authored posts, run giveaways, duet/stitch, or manage the agreement. A pure mutual collab isn't a sponsorship, but payment/free product makes it one -> disclose -> ugc-and-influencer; partnerships must be genuine; metrics never fabricated. Distinct from ugc-and-influencer (brand->creator) and creator-monetization (the creator's income).
Competitor research and intelligence skill. Takes a user's company (with optional seed competitor URLs), auto-discovers additional competitors via Browserbase Search API, deeply researches each using a 4-lane pattern (marketing surface, external signal, public benchmarks, strategic diff vs the user's company), and compiles the results into an HTML report with four views: overview, per-competitor deep dive, side-by-side feature/pricing matrix, and a chronological mentions feed (news, reviews, social, comparison pages, and public benchmarks). Use when the user wants to: (1) analyze competitors, (2) build a competitive matrix, (3) extract competitor pricing / features, (4) find comparison pages and online mentions of competitors, (5) surface public benchmarks. Triggers: "competitor analysis", "analyze competitors", "competitive intel", "competitor research", "competitor pricing", "feature comparison", "price comparison", "find comparisons", "who's comparing us", "competitor mentions", "competitor benchmarks".
Lead magnets and funnels — design offers that turn social traffic into subscribers, leads, and customers. Use when someone wants to "create a lead magnet," "build a funnel," "design a freebie/opt-in," "make a quiz/calculator/template to grow my list," or turn social traffic into qualified leads and customers. Designs the magnet the capture paths deliver PLUS the whole social->capture->nurture funnel, using the MAGNET framework. Reads brand-profile + goals-and-kpis first. WoopSocial has no landing/form/email/quiz builder: the agent designs the magnet + funnel and drafts the nurture and promo posts; WoopSocial publishes the promo posts; capture/delivery/nurture run in external tools; metrics from those + GA4, never fabricated; no dark patterns. Distinct from link-in-bio-and-traffic / social-selling-and-dm (the capture paths) and email-and-newsletter (the owned channel).
LinkedIn company-page (LINKEDIN_PAGES) growth strategy skill — a separate platform from personal LINKEDIN. Use when someone wants to grow a company/business page, fix low page reach ("our LinkedIn page gets no engagement"), set up employee advocacy, or plan company-page content. In 2026, pages get a tiny share of feed reach, so the page is a credibility hub + paid launchpad (Ads + Thought Leader Ads), NOT the reach engine — the growth lever is employee advocacy (people, not logos). Uses the HUMAN framework. Reads brand-profile + goals-and-kpis first. The agent strategizes, designs the advocacy program, and drafts page posts + advocacy content; WoopSocial publishes the page's own posts on a schedule; employees post from their OWN profiles (routes to linkedin-growth); first-hour engagement, Ads, and analytics stay human/native. No bait, pods, or bought followers; never fabricates metrics. Distinct from linkedin-growth (personal profile) and linkedin-post-writer (the post craft)
Analyzes competitor products and companies by synthesizing data from pricing pages, app store reviews, job postings, SEO signals, and social media into structured competitive intelligence. Produces feature comparison matrices scored across 12 dimensions, SWOT analyses, positioning maps, UX audits, pricing model breakdowns, action item roadmaps, and stakeholder presentation templates. Use when conducting competitor analysis, comparing products against competitors, researching the competitive landscape, building battle cards for sales, preparing for a product strategy or roadmap session, responding to a competitor's new feature or pricing change, or performing a quarterly competitive review.
Clones and audits competitor repositories into evidence-based intelligence with file:line citations. Use to track competitors, add a competitor repo, review competitor code, compare capabilities, build a competitor landscape, or check for code updates: 竞品分析 / 竞品 / competitor scan / analyze competitor / compare with X / latest competitor code. Not for market research without code (use deep-research).
Design and optimize CRM systems and client lifecycle workflows for advisory firms, covering segmentation, household management, service tiers, and retention analytics. Use when the user asks about client segmentation models, building household structures, defining service tier SLAs, scheduling reviews, tracking lifecycle stages from prospect through estate, identifying at-risk clients, analyzing wallet share, consolidating held-away assets, or evaluating CRM platforms. Also trigger when users mention 'client segmentation', 'retention risk', 'at-risk clients', 'household linking', 'multi-generational', 'service tiers', 'Redtail', 'Wealthbox', 'Salesforce for advisors', 'referral tracking', or 'contact gap.'
April Dunford's 10-step positioning methodology for B2B tech products. Use when customers don't understand the product, sales cycles are long because reps must "explain it," prospects compare you to wrong competitors, or you face price pressure despite a good product. Covers competitive alternatives, unique attributes, value themes, target market characteristics, market category (Head to Head / Big Fish Small Pond / New Game), and trend layering.
Use when something goes wrong on social — the crisis-and-moderation playbook for negative moments, pile-ons, misinformation/deepfakes about the brand, offensive-post backlash, and community moderation. Run when the user says "we're getting piled on," "someone's spreading false info about us," "should we delete/hide this," "a deepfake of our brand," or needs to moderate a community. Reads brand-profile/voice. Confirm facts and triage severity first; acknowledge fast; speak human, not legalese; correct misinformation with evidence, not an apology; moderate fairly (hide abuse, leave honest criticism). HIGH-STAKES and human-in-the-loop: a crisis is when the agent must NOT act autonomously — it triages, drafts holding statements, and can pause/reschedule posts via scheduling-and-queue, while a HUMAN (and legal/leadership for high-severity) approves everything and moderates in-platform. WoopSocial has no comment/inbox/moderation surface; never auto-respond or fabricate facts.
Use when managing Google Play Developer Console metadata, graphics, tracks, app bundles, reviews, subscriptions, or in-app products with the local `play` CLI. Trigger this for Moshi Android Play Store work, especially when editing `/Users/jyo/projects/ai/moshi/marketing/play` assets or debugging `/Users/jyo/projects/tools/play-cli`.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.