Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Posts content and articles to X (Twitter). Supports regular posts with images/videos and X Articles (long-form Markdown). Uses real Chrome with CDP to bypass anti-automation. Use when the user asks to "post to X", "tweet", "publish to Twitter", or "share on X".
Run a full technical and on-page SEO audit on any website or page. Use when the user says "audit my site", "SEO check", "technical SEO review", "site health", "check my SEO", "what's wrong with my site", or provides a URL and asks for SEO feedback.
Create video scripts and publishing materials for YouTubers/UP主. Use when user wants to prepare a video, write a script (口播稿), generate video title, description, tags, or chapter timestamps. Triggers on "写视频脚本", "视频口播稿", "video script", "prepare video", "视频发布素材", or mentions creating content for YouTube/Bilibili.
Writes and edits product and marketing copy using the brand voice, house vocabulary, awareness-stage frameworks, and product-state contracts. Use when asked to "write copy", "improve this CTA", "remove AI writing patterns", or name an error or empty state. For behavior decisions use product-design; for docs use docs-writing.
Perform keyword research using the SemRush API. Use when the user says "find keywords", "keyword research", "what should I rank for", "keyword ideas", "search volume", "keyword difficulty", "topic clusters", "content gaps", or asks about SEO keywords for a topic or niche.
Social creative and one-off graphics on Moda: social post, carousel, story, quote card, profile header, logo/icon design, "a simple graphic of/for X"; platform-sized pages on a live canvas (carousel → zip). Platform named? Its child: moda-social-instagram, -linkedin, -tiktok, -youtube; ads and banner sets, platform-native included (an Instagram ad) → moda-social-ads. X/Facebook and platformless one-offs stay here. NOT: animated or gif/mp4 → moda-video; print → moda-document-print.
Extract and document someone's authentic writing voice from samples. Use when someone needs a "voice guide," wants to capture their writing DNA, or needs to train AI to write in their style. Also useful for ghostwriting, brand voice documentation, or onboarding writers.
Build and manage an affiliate marketing program. Use when the user says "affiliate program", "affiliate marketing", "affiliate partners", "referral commissions", "affiliate network", "partner program", "affiliate tracking", or asks about creating, managing, or growing an affiliate or partner program.
Pull Google Ads performance data and generate reports. Use when asked about ad campaign performance, keyword costs, quality scores, ROAS, conversion tracking, or ad spend analysis. Trigger phrases: “google ads,” “adwords,” “campaign performance,” “ad spend,” “quality score,” “CPC report,” “ROAS,” “ad conversion,” “keyword performance,” “google ads report.”
Moda brand kits — fetch, create, update, apply, and audit designs against them. Use for: brand kit, on-brand, brand colors/fonts/logo, “use our brand”, “match our site”, rebrand. Create from a website URL OR manual tokens, never both. Kits, not renders: the artifact skill leads and pulls the kit — a brand-led “make a video” → moda-video. Designing a NEW logo → moda-social.
When the user wants to create or optimize a sales outreach sequence, follow-up cadence, or prospecting campaign. Also use when the user mentions "outreach sequence," "follow-up cadence," "prospecting campaign," "drip sequence," "touch pattern," or "outbound sequence." For individual email writing, see copywriting.
When the user wants to handle pricing discussions, negotiate deal terms, or defend value against discounting pressure. Also use when the user mentions "pricing objection," "discount request," "negotiation," "value selling," "procurement," "contract terms," "deal structure," or "competitive pricing." For proposal writing, see proposal-writing. For competitive positioning, see competitive-selling
Full conversion audit for any homepage or landing page. Use when someone asks to "review my homepage," "audit my landing page," "why isn't my page converting," "check my website," or wants feedback on their marketing page. Requires URL or screenshot before proceeding.
Build a LinkedIn content system for thought leadership. Use when someone needs to establish authority, attract inbound leads, or build a consistent content presence. Covers positioning, content pillars, formats, and posting rhythm.
Analyzes positive customer reviews to surface deep customer insights for ad copy. Use whenever a user provides customer reviews and wants to better understand customers, extract VOC (voice of customer), find ad-ready language, or build messaging strategy from real customer language. Trigger for requests such as “analyze these reviews,” “what are customers saying,” “find insights in these reviews,” “VOC analysis,” or any variation of mining customer reviews for creative strategy inputs. Output is always organized by product (if multiple) and surfaces five insight buckets: pain points, trigger moments, objections, transformations, and standout language
Publish Markdown articles to Zsxq (知识星球) as drafts. Use when user wants to publish a Markdown file to Zsxq, or mentions "发布到知识星球", "星球文章", "zsxq article". Handles Markdown content input and saves as draft (never auto-publish).
When the user wants to improve their ability to quickly identify who's worth pursuing in sales. Also use when the user mentions "qualifying prospects," "lead scoring," "identifying good fits," "wasting time on bad leads," "qualification criteria," or "is this worth pursuing"
Create high-converting landing page copy and structure. Use when the user says “landing page,” “sales page,” “create a landing page,” “landing page copy,” “conversion page,” “lead gen page,” “signup page,” “product page copy,” “hero section,” “write landing page,” or asks for marketing page copy with conversion goals
Generate professional walkthrough videos from app screenshots or live sites using Remotion. Smooth transitions, zoom effects, text overlays, and optional voiceover narration. Produces MP4 videos for demos, product showcases, or documentation. Triggers: 'walkthrough video', 'demo video', 'product video', 'create a video walkthrough', 'remotion video', 'screen recording', 'app demo', 'showcase video', 'generate video from screenshots'.
Simulates real users searching on Amazon’s storefront to retrieve real-time keyword rankings and search results page data. Trigger this skill when the user mentions Amazon product search, search result scraping, keyword rankings on search pages, ASIN ranking position lookup, competitor discovery, search-page price comparisons, sponsored product analysis, new product monitoring, storefront search simulation, Amazon search, keyword ranking, search results, ASIN ranking position, competitor discovery, price comparison, sponsored product analysis, real-time search, or new product monitoring. Even if the user does not explicitly mention “search simulation,” trigger this skill whenever their needs involve real-time Amazon search results, product ranking data, or storefront SERP analysis.
Designs a deliberate sequence of offers (attraction, upsell, downsell, continuity) so a new customer generates enough cash within ~30 days to fund acquiring the next one - Alex Hormozi's client-financed acquisition. Use when customers buy once and never again, when CAC eats all the profit, when you can't afford to advertise profitably, when the business grows but cash shrinks, when you sell one product at one price, when deciding what to sell first or next, or when structuring upsells, downsells, payment plans, trials, and continuity. Covers the 30-day payback rule, attraction/upsell/downsell/continuity offer types, and cash-flow sequencing for validated markets.
Forces a business to pick ONE of the three self-consistent pricing strategies — More for More (the best, priced to match), More for Less (what you need at a reasonable price), or Less for Less (minimal but incredibly affordable) — then align the whole company behind it. Three gated phases: (1) collect the current reality — what you charge, what your marketing promises, which segments you serve; (2) map that onto the three strategies, surface where you're mixing them, and interrogate the trade-offs until you commit to one with its consequences accepted; (3) audit every signal (pricing page, homepage, support, roadmap) into a keep / stop / start plan ordered by how much each contradicts the story. Load when the user asks which pricing strategy fits them, whether to go premium / value / budget, why their pricing feels confused or mixed, or how to align product-price-marketing. Do NOT load to set the actual price number, write a price-increase announcement, define the ideal customer, or rewrite marketing copy.
Helps a founder build the case for raising prices and the moves that justify it; it drives toward a higher price and does not debate whether to raise. Three gated phases: (1) collect the reality (what you charge, what you promise, who buys) and diagnose which market the price has selected (the $1/$10/$100/$1,000-per-month ladder), the profit stakes (a 10% rise can be ~100% more profit), and whether the low price is strategy or fear, landing on a rough higher target; (2) brainstorm, judgment off, moves that justify a higher price — move up a market rung, price on value created not cost saved, build Love and Utility drivers, differentiate, repackage; (3) select, grilling each move down to a few that are good, strategy-consistent, buildable, and wanted. Load when the user asks how much to raise prices, what it would take to charge more, or why their price feels too low. Do NOT load to set the exact price, write the increase letter, define the ideal customer, or choose among the three pricing strategies.
Runs a structured brand intake interview and then conducts web research to build a comprehensive brand context document. Use this whenever the user says they're working on a new client, wants to build brand context, or says "run brand intake", "conduct brand research" or "build brand context for [brand]". Also trigger when the user starts a creative strategy workflow for a brand that doesn't yet have a context document in the project. This must run BEFORE any Creative Strategy Engine, Hook Writing, or other execution work — it is the prerequisite context layer for all downstream creative strategy.
Expert VSL (Video Sales Letter) and product marketing video storyboard writer. Use when creating sales videos, product demos, explainer videos, social media video content, or marketing video scripts. Use when asked to "write a video script", "create a VSL", "storyboard a sales video", or "script a product demo". Produces storyboard scripts optimized for handoff to motion designer and Remotion video production.
Generate a full SEO-optimized blog post. Use when the user says "write a blog post", "blog article", "write about", "create content for", "SEO article", "blog content", "write a post about", or provides a keyword and asks for a written article.
Answer Engine Optimization (AEO) skill — optimize content to be cited by AI language models (ChatGPT, Perplexity, Claude, Gemini, Mistral) as authoritative sources. Distinct from SEO — AEO optimizes for citation in LLM-generated responses, not search rankings. Use when planning content for AI-first search audiences, auditing existing content for E-E-A-T signals, tracking which pages get cited by which LLMs, or building a citation-friendly content strategy. Triggers — 'AEO audit', 'optimize for ChatGPT', 'get cited by Perplexity', 'LLM citation strategy', 'answer engine optimization', 'content for AI search', 'E-E-A-T audit'. Output is a markdown audit report (default) or JSON for pipeline integration. Stdlib-only Python tools
When the user wants to improve their ability to maintain healthy deal flow and accurate forecasting. Also use when the user mentions “managing pipeline,” “deal tracking,” “forecasting,” “pipeline health,” “deal stages,” or “opportunity management.”
When the user wants to improve their ability to find mutually beneficial outcomes without eroding value. Also use when the user mentions “negotiating deals,” “pricing discussions,” “discount requests,” “terms and conditions,” “getting to agreement,” or “closing negotiations.”
Write viral Twitter/X threads and Reddit posts with proven structures, hooks, and engagement tactics. Includes templates for story threads, listicle threads, contrarian takes, tutorials, and case studies. Can post directly to Reddit. Trigger phrases: "write a thread", "Twitter thread", "X thread", "viral thread", "thread writer", "tweetstorm", "thread template", "thread about", "turn this into a thread", "reddit post", "write a reddit post".
Automatically publish text-and-image or video content to Xiaohongshu (XHS), with support for login checks, content search, and engagement actions. Use cases: publish text-and-image posts, publish videos, launch a test browser only, get a login QR code, scrape homepage recommendations, search posts, interact through comments, and scrape content data.
When the user wants to build or improve a sales bot's ability to keep exchanges natural while progressing toward outcomes. Also use when the user mentions "conversation design," "dialog flow," "bot conversations," "natural conversations," or "guided conversations."
Send messages, embeds, and marketing content to Discord channels via webhooks or bot API. Manage community engagement, announcements, and automated posting. Trigger phrases: "post to discord", "discord message", "discord webhook", "discord embed", "discord announcement", "send to discord", "discord community", "discord marketing"
A living swipe file of scroll-stopping hook templates collected from the wild — real sentence structures and native voice patterns that have proven they stop the scroll. Use this whenever writing hooks, opening lines, or scroll-stoppers, especially when combined with hook-writing and hook-tactics. Trigger any time the user wants hooks that feel native to the feed rather than constructed. These templates are the raw structural DNA of hooks that work — plug in the brand, persona, and pain to execute.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.