Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
When the user wants to optimize their sales process, improve deal flow, reduce friction in the buying journey, or streamline qualification steps. Also use when the user mentions "sales process," "deal flow," "sales funnel optimization," "buyer friction," "sales cycle reduction," "process efficiency," "deal progression," or "conversion optimization." For building playbooks, see sales-playbook-scaling. For CRM documentation, see deal-documentation.
Design, plan, and analyze A/B tests with statistical rigor. Use when the user asks about A/B testing, split testing, experiment design, statistical significance, sample size calculation, test duration, multivariate testing, or conversion experiments. Trigger phrases include “A/B test,” “split test,” “experiment,” “statistical significance,” “sample size,” “test duration,” “which version wins,” “conversion experiment,” “hypothesis test,” “variant testing”
Use when the user wants to build or improve a sales bot’s ability to reference previous interactions within and across channels. Also use when the user mentions “remembering conversations,” “context persistence,” “conversation history,” “cross-session memory,” or “past interactions.”
When the user wants to improve deal documentation, CRM hygiene, or sales data structure. Also use when the user mentions "CRM," "deal notes," "opportunity management," "pipeline hygiene," "sales documentation," "deal tracking," "activity logging," or "forecast accuracy." For sales analytics, see sales-analytics. For sales playbooks, see sales-playbook-scaling.
When the user wants to build or improve an automated sales bot's ability to recognize prospect intent—whether they're interested, objecting, asking questions, or ready to buy. Also use when the user mentions "detecting intent," "classifying responses," "understanding prospect replies," "bot understanding," or "NLP for sales."
When the user wants to build or improve a sales bot's ability to detect prospect language and respond appropriately or route to the right team. Also use when the user mentions "language detection," "multilingual," "non-English," "translation," "language routing," or "international prospects."
Optimize signup and registration conversion funnels. Use when asked to improve signup rates, reduce form abandonment, audit registration flows, or optimize conversion funnels. Trigger phrases: "signup optimization", "registration flow", "form conversion", "signup CRO", "reduce abandonment", "signup funnel", "form optimization", "conversion rate optimization", "registration page".
Judge whether something actually produces value in a concrete scenario. Value is a beneficial relational property between subject and object, conditioned on the states of both sides, that only holds in a specific scenario. Typical uses: judging whether a value proposition holds, mapping a capability to a concrete use scenario, diagnosing why no one uses it or why they don't stick, clarifying how to position or state the value, assessing whether something is worth investing in, or judging whether you can borrow someone else's approach (e.g. "is this idea sound?", "does anyone actually want this?", "why did we roll it out and no one uses it?", "why do people try it once and never come back?", "can we copy what someone else did?"). When the thing being judged has a decision-maker (who pays / signs off) that is not the same as the actual end user (enterprise software, internal platforms, etc.), first state which side you're analyzing for and split the two value relationships to run separately.
When the user wants to build or improve a sales bot's ability to rate conversation quality. Also use when the user mentions "conversation scoring," "quality scoring," "exchange rating," "conversation metrics," or "performance scoring."
When the user wants to generate referrals from customers, build partner sales channels, or leverage relationships for new business. Also use when the user mentions "referrals," "customer introductions," "partner sales," "channel sales," "word of mouth," "warm introductions," "reference selling," or "network selling." For account expansion, see account-expansion. For prospecting, see outbound-prospecting.
Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on “analytics,” “GA4,” “Google Analytics,” “conversion tracking,” “event tracking,” “UTM parameters,” “tag manager,” “GTM,” “tracking plan,” “funnel analysis,” “conversion rates,” “user flow,” “cohort analysis,” “retention,” “product metrics,” “North Star metric,” “ROI,” “break-even,” “payback period,” “investment analysis,” “validate my funnel,” “why isn't my funnel converting,” or “executive financial report.” For A/B test setup, see ab-test-setup
When the user wants to build or improve a sales bot's ability to respect prospect time zones for outreach. Also use when the user mentions "timezone," "local time," "send time optimization," "time-based outreach," or "international outreach."
When the user wants to increase deal sizes, upsell existing opportunities, or expand accounts during the sales process. Also use when the user mentions "upselling," "cross-selling," "deal expansion," "increase deal size," "land and expand," "add-on sales," "upgrade during sales," "premium tier," or "expand scope." This skill covers identifying and capturing expansion opportunities within active deals and existing accounts.
A self-maintained competitor-monitoring machine for YouTube: the read surfaces that matter for market and competitor research plus a local databank of channel histories, snapshots, comments, and packaging assets - market data hours old, not weeks. Trigger phrases: `monitor my youtube competitors`, `which competitor videos are gaining views right now`, `find fresh breakout videos in a niche`, `youtube packaging and thumbnail analysis data`, `mine youtube comments for audience signal`, `new niche research workspace`, `switch youtube api key`, `backfill youtube channel history`, `get the transcript of this youtube video`, `use youtube`, `run youtube`.
Use when producing product photography with Scenario from a real product photo: e-commerce packshots on white, transparent, or brand backgrounds; lifestyle scenes placing the product in an environment; hero shots for a landing page or marketplace listing; angle and colorway sets; relighting or shadow fixes; or any shot where the label, logo, and shape must stay exact. Keywords: product photo, packshot, e-commerce, lifestyle shot, compositing, relight, label fidelity, catalog.
Use when the user wants to build or improve a sales bot's ability to identify decision-makers versus gatekeepers. Also use when the user mentions “decision maker,” “buyer identification,” “gatekeeper detection,” “authority detection,” or “economic buyer.”
Email marketing operating manual for AI agents, with hard send-safety gates. Use when someone plans, writes, designs, audits or sends an email campaign, newsletter, welcome series, abandoned-cart, post-purchase or win-back flow; builds a list or segment; drives Klaviyo, Mailchimp, Brevo, Kit or any ESP through MCP, an API or a connector; asks to warm up my domain, migrate from Klaviyo, Mailchimp or Brevo, or why am I in spam (bounces, complaints, DMARC, falling opens); checks GDPR, CAN-SPAM, CASL, PECR or Spam Act rules; wants email copy that does not sound like AI; picks an ESP; or needs benchmarks. Also cold email, SMS, RCS and WhatsApp. Load it before any agent stages, schedules or sends email to more than one person. Not for transactional email API code or parsing inbound mail.
Use when the user wants to improve meeting show rates, optimize prospect engagement, or convert scheduled meetings into attended meetings. Also use when the user mentions “no-shows,” “meeting attendance,” “show rate,” “meeting confirmation,” “prospect engagement,” “pre-meeting,” “meeting reminders,” or “reducing no-shows.” This skill covers strategies to ensure prospects show up to scheduled meetings and are engaged.
Audit, diagnose, research, plan, implement, experiment on, and verify website SEO across Google, Bing, and AI-search surfaces. Use for technical SEO, crawling, rendering and indexing, JavaScript SEO, robots.txt, sitemaps, canonicals, redirects, status codes, metadata, internal linking, structured data, Core Web Vitals, keyword and intent research, content quality or pruning, SEO experiment design, traffic drops, migrations, international SEO and hreflang, ecommerce and product SEO, image or video search, large-site and programmatic SEO, IndexNow, Search Console or Webmaster Tools analysis, and AI Overviews, AI Mode, ChatGPT Search, Copilot, or Perplexity visibility. Use with URLs, website code, rendered pages, server logs, crawl files, first-party exports, and keyword datasets. Exclude paid-search campaign management, app-store optimization, generic LLM prompt optimization, ranking or citation guarantees, link spam, and unsupported metrics or causal claims.
When the user wants to improve their ability to bounce back from rejection without losing momentum in sales. Also use when the user mentions "handling rejection," "staying motivated," "bouncing back," "dealing with failure," "sales burnout," or "keeping momentum."
Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding designers or copywriters", "need a document for the team", "brand consistency across teams", or wants to codify all brand decisions into a reusable reference document.
When the user wants to build or improve a sales bot's ability to generate personalized scripts on the fly. Also use when the user mentions "dynamic scripts," "script generation," "personalized messaging," "adaptive scripts," or "real-time content generation."
In-app products, subscriptions, base plans, and offers setup for Google Play monetization, including bulk-localizing subscription display names, descriptions, and benefits across all locales. Use when configuring in-app purchases or subscription products.
Query 1688 best-selling product rankings for sourcing discovery and wholesale product research. Trigger this skill when users mention 1688 product rankings, 1688 best sellers, wholesale hit products, domestic sourcing rankings, one-piece dropshipping product selection, 1688 trending products, popular items for bulk purchasing, supplier product rankings, 1688 billboard, 1688 bestsellers, sourcing rankings, wholesale hot products, trending product rankings, supplier rankings, or 1688 trends. Trigger it even if the user does not explicitly mention “1688 rankings,” as long as their request involves finding popular wholesale products or sourcing opportunities on 1688.
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.
Use when producing a video ad with Scenario from a product shot or brand assets: a mobile 9:16 or landscape 16:9 commercial, a TikTok, Reels, Shorts, YouTube, or CTV spot, or campaign creative needing a creative brief, storyboard, cinematic camera work, brand-faithful product footage, music and voiceover, captions, ad variants, budget planning, or platform delivery specs. Keywords: video ad, commercial, product video, advert, hook, CTA, end card, campaign, ad creative.
MPSTATS daily time-series performance for a single SKU on the Russian Ozon marketplace. Returns date-level metrics for an Ozon product, including sales, price, stock, and rating, with optional search rank/visibility data to validate growth trends, seasonality, and anomalies. Trigger this skill when users mention Ozon trends, sales trends, price movements, daily data, stock trends, search rank, product history, MPSTATS trend, Ozon daily performance, Ozon time series, Ozon search visibility, or Russian marketplace product history. Trigger it even if “MPSTATS” is not explicitly mentioned, as long as the user wants daily or period-based trends for an Ozon product.
When the user wants to build or improve a sales bot's ability to gauge prospect tone—frustrated, curious, warm, skeptical—and adjust responses accordingly. Also use when the user mentions “reading tone,” “emotional detection,” “prospect mood,” “sentiment scoring,” or “tone analysis.”
How to work in artist directories. Use when adding or updating artist context (identity, brand, voice, audience), adding songs, organizing files inside an artist directory, or figuring out where something belongs. Also use when the user mentions an artist by name and the task involves their files, context, or content — even if they don't say "artist directory." This includes tasks like researching an artist, creating content for an artist, updating an artist's brand, or adding a face guide.
Fetches real, citable Bilibili (B站) video data — stats, metadata, tags, and full danmaku text — via login-free API calls, never hand-typed or estimated. Use when citing view/like/favorite counts, analyzing why a video performed, or archiving a Bilibili source into a knowledge base. Accepts BVID, av numbers, b23.tv links, or full URLs; subtitles and 收藏夹 (favorites) enumeration need the user's Bilibili login.
Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design system foundations. Use when the user says “visual identity,” “brand identity,” “logo brief,” “logo direction,” “design brief,” “brand design,” “color palette for my brand,” “typography for my brand,” “visual language,” “design system,” “brand look and feel,” “what should my brand look like,” or is briefing a designer or design agency. Also use when the user has a brand strategy and wants to translate it into visual design direction.
Use when the user wants to edit, review, or improve sales messages, emails, or scripts. Also use when the user mentions "edit this email," "review my outreach," "improve this pitch," "make this better," "feedback on my message," or "polish this script." This skill provides a systematic approach to editing sales communication
A one-stop skill for retrieving Amazon Ads reports, covering all report types for Sponsored Products (SP) / Sponsored Brands (SB) / Sponsored Display (SD). The script automatically creates, waits for, downloads, and extracts reports, returning readable structured data directly. The single source of truth for actually available report types and each type’s column list/groupBy/filters is `references/report-types/{adProduct-dir}/{reportTypeId}.md`. Trigger this skill when users mention pulling or downloading Amazon Ads reports, or retrieving any reports for SP/SB/SD campaigns, keywords, search terms, advertised products, purchased products, ad groups, traffic anomalies, Prompt expansion, etc. This skill depends on linkfox-amazon-ads-auth. Sponsored Television (ST) / Amazon DSP are not yet covered.
Drill down into product listings by seller ID on MPSTATS for the Russian Ozon marketplace. Returns comprehensive metrics for all SKUs under that seller, including sales volume, revenue, price, rating, inventory, turnover, and lost sales, with multidimensional numeric filtering, sorting, and currency conversion. Use for store structure analysis, breakdowns of a seller’s bestsellers, and competitor store benchmarking. Trigger this skill when the user mentions Ozon seller products, Ozon store analysis, Ozon seller drill-down, Ozon seller SKUs, Ozon store bestsellers, Ozon competitor stores, MPSTATS seller, Ozon seller drill-down, Ozon shop audit, Russian marketplace seller SKUs, or Ozon store structure. Even if the user does not explicitly say “MPSTATS,” trigger this skill whenever they intend to view sales performance for all products in a store by Ozon seller ID.
When the user wants to build or improve a sales bot's ability to get small agreements that lead to larger ones. Also use when the user mentions "micro-commitments," "small yeses," "commitment ladder," "progressive agreement," or "foot in the door."
When the user wants to build or improve a sales bot's ability to send relevant materials after meetings. Also use when the user mentions "post-meeting follow-up," "meeting recap," "call follow-up," "meeting materials," or "after-meeting automation."
When the user wants to build or improve a sales bot's ability to nurture cold leads back into active conversations. Also use when the user mentions "re-engaging leads," "nurture sequences," "cold lead reactivation," "win-back campaigns," or "dormant lead outreach."
When the user wants to build or improve a sales bot's ability to write and send messages in patterns that don't trigger carrier or email spam filters. Also use when the user mentions "deliverability," "spam filters," "avoiding spam," "email deliverability," "carrier filtering," or "message delivery."
When the user wants to improve their ability to adjust their approach based on buyer personality, industry, or situation. Also use when the user mentions "adapting to buyers," "reading situations," "flexible selling," "different buyer types," "adjusting approach," or "situational selling."
When the user wants to build or improve a sales bot's ability to track conversion rates, drop-off points, and response patterns. Also use when the user mentions "bot analytics," "conversation metrics," "tracking performance," "measuring bot effectiveness," or "conversion tracking."
Use when the user wants to build or improve a sales bot's ability to introduce scarcity or time-sensitivity without being pushy. Also use when the user mentions "creating urgency," "scarcity," "time-sensitive offers," "limited availability," or "driving action."
Use SellerSprite’s traffic keyword reverse lookup to query an ASIN for metrics such as keyword traffic sources, traffic share types, conversion types, organic and ad positions. Supports historical months and multidimensional sorting. Trigger this skill when users mention ASIN traffic keyword reverse lookup, traffic keyword lists, keyword traffic structure, organic/ad keyword analysis, keyword conversion types, SellerSprite traffic keyword, Amazon traffic keywords, or reverse ASIN keywords. Trigger it even if the user does not explicitly mention “SellerSprite,” as long as they want to view keyword traffic sources and keyword lists for an ASIN.
Use when the user wants to build or improve a sales bot's ability to identify emerging objections across campaigns. Also use when the user mentions "objection patterns," "objection learning," "new objection detection," "objection analysis," or "objection flagging."
Use when the user wants to build or improve a sales bot’s ability to enrich prospect data from multiple sources. Also use when the user mentions “prospect research,” “data enrichment,” “lead enrichment,” “prospect intelligence,” or “contact enrichment.”
Use when the user wants to create, improve, or deploy sales enablement tools and resources. Also use when the user mentions "ROI calculator," "value calculator," "business case builder," "sales tools," "deal support materials," "proposal generator," "pricing calculator," or "value selling tools." This skill covers building tools that help sales teams demonstrate value and close deals.
When the user wants to build or improve a sales bot's ability to recognize external events that create opportunity. Also use when the user mentions "trigger events," "buying triggers," "event detection," "intent signals," or "sales triggers."
Use when the user wants to build or improve a sales bot's ability to automatically categorize why deals closed or died. Also use when the user mentions "win/loss analysis," "deal outcome," "loss reason," "closed reason," or "deal categorization."
Use when the user wants to build or improve a sales bot's ability to pull in firmographic or contact data mid-conversation. Also use when the user mentions "data enrichment," "lead enrichment," "pulling company data," "contact data lookup," or "real-time data."
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.